{"id":27051,"date":"2024-11-14T15:24:24","date_gmt":"2024-11-14T14:24:24","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-my-business-is-essential-for-any-serious-website\/"},"modified":"2026-01-09T15:28:30","modified_gmt":"2026-01-09T14:28:30","slug":"google-my-business-is-essential-for-any-serious-website","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-my-business-is-essential-for-any-serious-website\/","title":{"rendered":"Google My Business is essential for any serious website"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1604911448177{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Google My Business<\/em> allows you to manage how your business will appear and what results it will achieve in the search engine. It is a basic tool for discovering and adjusting your website<\/em> ‘s appearance in organic search results, Google<\/em> Maps and other Google<\/em> products. Google My Business<\/em> is one of the most important factors affecting local SEO. <\/span><\/p>\n

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Why is Google My Business important?<\/strong><\/span><\/h1>\n

By registering your company in My Business,<\/em> you get the opportunity to enter all the data about your business, which will be displayed to your potential clients. In addition, you get many other options, such as managing the reviews that your customers leave about you. As you know, reviews should be a key factor in your local SEO efforts. <\/span>[\/vc_column_text][vc_single_image image=”23674″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1604908844570{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1604911504197{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]To start using Google My Business,<\/em> you need to register an account and enter your data, after which you will receive a letter from Google<\/em> to the physical address you provided. This card is proof that you are the owner of the business listed at the address, allowing you to verify your account. For some types of businesses, verification via phone call or email is also possible. Google<\/em> has a special page that helps you check your verification status.<\/a><\/span> <\/span><\/p>\n

Once verified, you can fill in all the required details and how your browser will look like. You can even get regular insights into how many impressions, clicks and subscribers your My Business<\/em> account has generated over a period of time. <\/span>[\/vc_column_text][vc_single_image image=”23675″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1604909049268{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1604911596166{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]This is a great way to get a feel for how Google<\/em> and your target audience<\/a><\/span> perceive your business.<\/span><\/p>\n

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Company name and basic information<\/strong><\/span><\/h2>\n

As for the business name, Google<\/em> wants business owners to enter the actual name of their business and nothing else. Avoid using slogans, location information, or mentioning products in your business name unless they are an actual part of your business name. Some SEO experts believe that adding keywords to your business name will help you rank better. However, keep in mind that listing keywords in your name is not necessary to rank. <\/span><\/p>\n

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Always fill out the entire profile<\/strong><\/span><\/h3>\n

Instead, be sure to include keywords in your business description.<\/span><\/p>\n

Fill in as many fields as possible. If it’s relevant to your business, you shouldn’t leave it blank. Don’t forget to double check those often overlooked or overlooked sections: <\/span><\/p>\n

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