{"id":26970,"date":"2024-11-14T15:24:10","date_gmt":"2024-11-14T14:24:10","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/tips-and-most-common-mistakes-when-creating-google-search-ads\/"},"modified":"2026-01-09T15:28:31","modified_gmt":"2026-01-09T14:28:31","slug":"tips-and-most-common-mistakes-when-creating-google-search-ads","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/tips-and-most-common-mistakes-when-creating-google-search-ads\/","title":{"rendered":"Tips and most common mistakes when creating Google Search Ads"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1609860725671{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Google Ads <\/span><\/a><\/span><\/em>is one of the most popular and effective ways to attract users to your site. Believe it or not, as many as 75% of computer searches in the world come via Google<\/em> search. How to show your ads <\/span>target audience<\/span><\/a><\/span><\/span> you need to avoid some of the most common mistakes.<\/span> <\/span><\/p>\n

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The most common mistakes when creating Google Search Ads<\/strong><\/span><\/h1>\n

In our previous blogs, we wrote about how to<\/span> make your Google<\/em> ads more effective<\/span><\/a><\/span> and how to<\/span> improve your ad position in search results<\/span><\/a><\/span>. Sada vas upoznajemo sa time koje su naj\u010de\u0161\u0107e gre\u0161ke kod kreiranja Google Search<\/em> oglasa. <\/span><\/span>[\/vc_column_text][vc_single_image image=”23733″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1609859322663{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1609860829777{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

Insufficient use of Google extensions in ads<\/strong><\/span><\/h2>\n

Google Sitelink<\/em> Ad Extensions are the most eye-catching addition to a display ad and often have the potential to take up a lot of space. Of course, in addition to the mentioned Sitelink<\/em> extension, there are many other plugins at your disposal. These additions can also be a call to a phone number, address, text extension (sending an SMS message directly to the desired phone number), additional descriptions and many others. <\/span><\/p>\n

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Automatically accept all Google “recommendations”<\/strong><\/span><\/h2>\n

Google<\/em> “recommendations” mean a lot and can sometimes help a lot in order to optimize Google<\/em> campaigns as well as possible. However, it happens that Google<\/em> often offers as the main recommendation a significant increase in the current budget in order to achieve even better results. In addition, one of the most common recommendations is to change the bid strategy in ” Maximize Conversions<\/em> “. This change can disrupt your campaign a lot, and it’s not guaranteed that you’ll get more conversions for the same amount, especially if you don’t already have enough conversions for Google<\/em> to handle. <\/span>[\/vc_column_text][vc_single_image image=”23734″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1609859512879{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1609859552174{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

Overlook Demographic targeting<\/strong><\/span><\/h2>\n

When Google Search<\/em> ads are mentioned, when creating and optimizing a campaign, everyone focuses on keywords and phrases. Many forget to adjust the target group by gender, location, age, and this is where oversights often occur. Many skip this step when creating a campaign. <\/span> <\/span>[\/vc_column_text][vc_single_image image=”23735″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1609859610072{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1609859943660{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

Broad Keywords<\/strong><\/span><\/h2>\n

Google Search<\/em> ads are not banners, and the goal of advertising on search results should not be to get as many ad impressions as possible. Many are chasing the #1 position and using keywords that are too “broad” and include a large number of phrases, many of which are not relevant to their campaign. <\/span>[\/vc_column_text][vc_single_image image=”23736″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1609860036856{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1609860155740{padding-top: 30px !important;padding-bottom: 10px !important;}” font_family=”Open Sans”]In the blog we mentioned some of the most common mistakes when creating<\/span> Google Ads ads<\/span><\/a><\/span> , read more about how to<\/span> make your ads more effective<\/span><\/a><\/span> in our previous blogs.<\/span> <\/span><\/p>\n

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Expect a sequel soon. Follow us!<\/a><\/span><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image source=”external_link” custom_src=”https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg”][vc_column_text]Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1609860725671{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Google Ads is one of the most popular and effective ways to attract users to your site. Believe it or not, as many as 75% of computer searches in the world come via Google search. How to show your ads target audience…<\/p>\n","protected":false},"author":13,"featured_media":23737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373],"tags":[4391,4390,4410,4378,4387,4388,4398,4395,4403,4402,4407,4400],"post_series":[],"class_list":["post-26970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","tag-ads-en","tag-adverts-en","tag-business-en","tag-content-en","tag-copy-en","tag-digital-en","tag-google-en","tag-impression-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-strategy","entry","has-media"],"yoast_head":"\nThe most common mistakes when creating Google Search Ads - Digitizer<\/title>\n<meta name=\"description\" content=\"Creating an effective advertising campaign is important for any business. 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