{"id":26869,"date":"2024-11-14T15:23:41","date_gmt":"2024-11-14T14:23:41","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-is-google-tag-manager-for\/"},"modified":"2024-11-14T15:43:51","modified_gmt":"2024-11-14T14:43:51","slug":"what-is-google-tag-manager-for","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/what-is-google-tag-manager-for\/","title":{"rendered":"What is Google Tag Manager for?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1615131766408{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Google Tag Manager<\/span><\/i> is one of the free<\/span> Google<\/span><\/i> tools, which we wrote about in one of our<\/span> previous blogs<\/span><\/a><\/span>. Ukoliko \u017eelite da primenjujete tagove (ise\u010dke kodova, pikseli za pra\u0107enje) na va\u0161oj veb stranici ili aplikaciji, <\/span>Google Tag Manager<\/span><\/i> is the right choice.<\/span><\/span><\/p>\n

 <\/p>\n

How to access Google Tag Manager?<\/strong><\/span><\/h1>\n

As with other<\/span> Google<\/span><\/i> products and tools, you need<\/span> a Gmail<\/span><\/i> account to access the platform.<\/span> Google Tag Manager<\/span><\/i> is accessed through<\/span> the Google Marketing<\/span><\/i> Platform<\/span><\/a><\/span>. Kod logovanja izaberite va\u0161 <\/span>Gmail<\/span><\/i> account.<\/span><\/span><\/p>\n

 <\/p>\n

Creating a GTM account<\/strong><\/span><\/h2>\n

When you access the GTM platform, in the upper right corner there is a field “<\/span> Create Account<\/span><\/i> “.”. Click on it and fill in all the blanks. <\/span><\/span>[\/vc_column_text][vc_single_image image=”23843″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1615131150501{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1615130941663{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]After filling in the new fields, GTM will show you the main page of the platform. You need to install the GTM code, via additional plugins or manually. <\/span><\/p>\n

What is important to distinguish is that there are 3 important components to pay attention to. They are: <\/span>Tags, Triggers and Variables.<\/span><\/i><\/span><\/p>\n

 <\/p>\n

GTM components<\/strong><\/span><\/h3>\n

A tag<\/span><\/i> is a code that sends data to a system, say<\/span> Google<\/span><\/i> analysts. This code or code fragment is executed on a page or in a mobile application. Tags can be used for a variety of purposes, but in most cases they are used to track whether someone has performed an “action” on our site. It can be filling out a contact form, clicking on sending an email, clicking on a phone number on the website, etc. Tags are activated via <\/span>Triggers<\/span><\/i> .<\/span><\/span>[\/vc_column_text][vc_single_image image=”23844″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1615131189721{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1615131803676{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Triggers <\/span><\/i>or triggers follow specific events on the site such as clicks, filling out forms or loading pages. When a site event is detected that matches your trigger setting, all tags associated with that trigger fire. <\/span><\/span><\/p>\n

Variables <\/span><\/i>or variables are a piece of code used to represent the value to be changed. With variables in triggers, they can be filters when some <\/span>the tag<\/span><\/i> should be activated.<\/span><\/span><\/p>\n

For example Activates the trigger ” <\/span>Page view<\/span><\/i> ” when the URL variable is<\/span> www.digitizer.rs\/news-stories\/<\/span><\/a><\/span><\/span><\/p>\n

 <\/p>\n

Creating tags<\/strong><\/span><\/h2>\n

To create<\/span> a tag<\/span><\/i> , you need to select the “Tags”<\/span><\/i> option on the left<\/span> , then click the<\/span> “New”<\/span><\/i> button.. U novom prozoru u <\/span>Tag Configuration<\/span><\/i> choose the type you want. If you want to follow from the site i <\/span>Google<\/span><\/i> Analytics events, select in the options “<\/span> Google Analytics: Universal Analytics<\/span><\/i> “.<\/span><\/span>[\/vc_column_text][vc_single_image image=”23845″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1615131221273{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1615131258161{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Now you select the type of tags you want to track and set the options.<\/span><\/p>\n

In this text, we explain the options for setting up phone number click tracking on your site.<\/span>[\/vc_column_text][vc_single_image image=”23846″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1615131284792{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1615131305146{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]In the new screen, in “<\/span> Track Type<\/span><\/i> ” we choose to track the event, ie.<\/span> Event<\/span><\/i>. Kategorija na\u0161eg doga\u0111aja je \u2018\u2019 <\/span>Phone Calls<\/span><\/i> ” and the action is<\/span> “Clicks”<\/span><\/i>. Doda\u0107emo i <\/span>label<\/span><\/i> ”<\/span> Phone Clicks<\/span><\/i>”. Of the other options, it is important that in the field <\/span>Google Analytics Settings<\/span><\/i> enter your<\/span> Google<\/span><\/i> analytics. After configuration <\/span>tag<\/span><\/i> , it remains for us to set the trigger for this<\/span> tag<\/span><\/i> .<\/span><\/span>[\/vc_column_text][vc_single_image image=”23847″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1615131343434{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1615131377175{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]The trigger in this case is<\/span> Click – Just links<\/span><\/i>. Potrebno je podesiti opcije kao na slici. Bitna stavka ovde je da ne \u017eelimo da se okida\u010d aktivira na sve link klikove ve\u0107 samo na one koje u URL sadr\u017ee \u2018\u2019tel:\u2019\u2019. Ovo je uobi\u010dajeni url koji svaki klik na telefon sadr\u017ei. Ukoliko imate vi\u0161e brojeva telefona na sajtu, a \u017eelite samo jedan da pratite, upi\u0161ite taj broj nakon tel:+3816\u2026\u2026 <\/span><\/span><\/p>\n

 <\/p>\n

Testing<\/span><\/strong><\/h2>\n

After setting the trigger, click the<\/span> “Save”<\/span><\/i> button and the new label will be displayed on your platform. In order to test if it works you need to click on the button <\/span>Submit<\/span><\/i> and then<\/span> Preview<\/span><\/i> in the upper right corner.<\/span><\/span>[\/vc_column_text][vc_single_image image=”23848″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1615131422933{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1615131445873{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Type the domain of the site where you installed<\/span> Google Tag Manager<\/span><\/i> code and try clicking on the phone numbers. After that, go back to the second window <\/span>Tag Assistant<\/span><\/i>. Tu \u0107e vam biti prikazani rezultati testiranja, da li su i koji <\/span>tags<\/span><\/i> activated<\/span> .<\/span><\/span><\/p>\n

 <\/p>\n

For more news and interesting stories from digital marketing , visit our blog page<\/u><\/a><\/span> or follow our Instagram profile.<\/u><\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image source=”external_link” custom_src=”https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg”][vc_column_text]Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1615131766408{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Google Tag Manager is one of the free Google tools, which we wrote about in one of our previous blogs. Ukoliko \u017eelite da primenjujete tagove (ise\u010dke kodova, pikseli za pra\u0107enje) na va\u0161oj veb stranici ili aplikaciji, Google Tag Manager is the right…<\/p>\n","protected":false},"author":10,"featured_media":23849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373,4420],"tags":[4391,4390,4410,4378,4387,4388,4398,4395,4403,4402,4407,4400],"post_series":[],"class_list":["post-26869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","category-uncategorized-sr-en","tag-ads-en","tag-adverts-en","tag-business-en","tag-content-en","tag-copy-en","tag-digital-en","tag-google-en","tag-impression-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-strategy","entry","has-media"],"yoast_head":"\nWhat is Google Tag Manager for? - Digitizer<\/title>\n<meta name=\"description\" content=\"If you want to apply tags (code snippets, tracking pixels) on your website or application, Google Tag Manager is the right choice. 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