{"id":26817,"date":"2024-11-14T15:23:32","date_gmt":"2024-11-14T14:23:32","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/huge-impact-of-video-ads-on-customer-decisions\/"},"modified":"2024-11-14T15:43:52","modified_gmt":"2024-11-14T14:43:52","slug":"huge-impact-of-video-ads-on-customer-decisions","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/huge-impact-of-video-ads-on-customer-decisions\/","title":{"rendered":"Huge impact of video ads on customer decisions"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616420741023{padding-top: 20px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1618669781642{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Video is a powerful advertising tool, which we wrote about<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/video-is-a-powerful-advertising-tool\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><\/span><span style=\"font-weight: 400;\">  and in 2021 it continues to dominate all other content that is placed on <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/drustvene-mreze\/\" target=\"_blank\" rel=\"noopener\">social networks<\/a><\/span> . The fact is that quality video content increases interaction and video ads have a huge impact on the decisions of potential customers and clients.  <\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Proof of all that is<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-to-use-instagram-reels\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Instagram Reels<\/span><\/i><\/a><\/span><span style=\"font-weight: 400;\">  which has recently been available in Serbia as well. Since its inception, this type of video content has literally exploded   <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><span style=\"font-weight: 400;\">, which can be easily noticed. It is enough that you have   <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">profile.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>What is the impact of video ads on user decisions?<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400; color: #333333;\">Considering the entire situation surrounding the pandemic, which has been following us since 2020, more and more brands are moving their services online, so there is no doubt that the habits of users and consumers have also changed. <\/span>[\/vc_column_text][vc_single_image image=&#8221;23914&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1618669925176{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1618671456343{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Research conducted by<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/animoto.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Animoto<\/span><\/a><\/span><span style=\"font-weight: 400;\">  brings us interesting information about the impact of video ads on consumers. They singled out several key facts: <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">93% of users stated that video content strongly influences the decision to purchase a product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">Video content is their favorite type of social media content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Facebook<\/span><\/i> <span style=\"font-weight: 400;\">, Instagram and<\/span> <i><span style=\"font-weight: 400;\">YouTube<\/span><\/i> <span style=\"font-weight: 400;\">are the TOP 3 platforms for searching for new products or services.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">When they come across a new product, users prefer to watch video content, rather than a textual explanation of the product or service.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>How does video change the user experience?<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The way consumers shop has changed drastically in 2020. As a result, many businesses have switched to    <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">. Svi oni koji su odavno prepoznali zna\u010daj   <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i> <span style=\"font-weight: 400;\">presence, now noticeably see the importance<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/drustvene-mreze\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">of digital media<\/span><\/a><\/span><span style=\"font-weight: 400;\">  and communication. Especially if they engaged in online activities smartly and meaningfully and &#8220;nurtured&#8221; their users. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Animoto further comes to the following conclusions, based on the survey:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">74% of users say they interact with<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-to-use-instagram-story-for-business\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">Stories<\/span><\/a><\/span> <span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">40% of users buy more this year compared to last, through ads on social networks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">93% of users say that video content is very helpful when making a decision to purchase a product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">71% of users make a purchase of a product or service after watching some video content on social networks.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_single_image image=&#8221;23915&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1618670558906{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1711458102504{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h3><span style=\"color: #ff6600;\"><strong>How to stand out from the rest?<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">&#8211; Use vertical video content that matches<\/span> <i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">Stories,<\/span> <i><span style=\"font-weight: 400;\">Reels<\/span><\/i> <span style=\"font-weight: 400;\">,<\/span> <i><span style=\"font-weight: 400;\">IGTV<\/span><\/i> <span style=\"font-weight: 400;\">.<\/span> <\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Based on the information at the beginning of this blog, this is abundantly clear. Vertical type content is   <\/span><i><span style=\"font-weight: 400;\">friendly<\/span><\/i> <span style=\"font-weight: 400;\">for users and is much easier to &#8220;absorb&#8221;. <a href=\"https:\/\/www.flexclip.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\">FlexClip<\/span><\/a> can be a useful tool for creating this kind of content.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">&#8211; Adapt content to platforms.<\/span><\/p>\n<p><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Story<\/span><\/i><span style=\"font-weight: 400;\">,  <\/span><i><span style=\"font-weight: 400;\">Reels<\/span><\/i><span style=\"font-weight: 400;\">,  <\/span><i><span style=\"font-weight: 400;\">IGTV  <\/span><\/i><span style=\"font-weight: 400;\">imply vertical content (although especially on  <\/span><i><span style=\"font-weight: 400;\">to IGTV  <\/span><\/i><span style=\"font-weight: 400;\">can also notice a video in horizontal format, try to make it vertical).  <\/span><i><span style=\"font-weight: 400;\">YouTube  <\/span><\/i><span style=\"font-weight: 400;\">video should definitely be  <\/span><i><span style=\"font-weight: 400;\">landscape &#8211;  <\/span><\/i><span style=\"font-weight: 400;\">horizontal format.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">&#8211; Try A\/B testing.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Two or more different video ads will give you the ability to see which content appeals more to users.  <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">&#8211; Get started with the best content right away.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Don&#8217;t wait too long to release the video material that you think is the best. If you are giving a certain discount on a product or service, emphasize it immediately. User attention on social networks is expensive.  <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Go through all the services or products you offer and imagine what would be the best way to present them in the form of video content. If in doubt, try a few variations. And don&#8217;t skimp on creating video content because it&#8217;s proven to bring results.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visit our blog page<\/span><\/a><\/span> <span style=\"font-weight: 400;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">follow our Instagram profile.<\/span><\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Mladen Radosavljevi\u0107 &#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616420741023{padding-top: 20px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1618669781642{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Video is a powerful advertising tool, which we wrote about here and in 2021 it continues to dominate all other content that is placed on social networks . The fact is that quality video content increases interaction and video ads have a&hellip;<\/p>\n","protected":false},"author":10,"featured_media":23916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4405,4371],"tags":[4391,4390,4378,4387,4388,4392,4434,4397,4403,4402,4436,4467,4407,4404],"post_series":[],"class_list":["post-26817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-motion-design","category-social-media-management","tag-ads-en","tag-adverts-en","tag-content-en","tag-copy-en","tag-digital-en","tag-facebook-en","tag-igtv-en","tag-instagram-en","tag-internet-en","tag-marketing-en","tag-motion-design","tag-motion-dizajn-en","tag-online-en","tag-the-video","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Huge impact of video ads on customer decisions - 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