{"id":26795,"date":"2024-11-14T15:23:24","date_gmt":"2024-11-14T14:23:24","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/terminology-social-media-most-frequently-used-terms\/"},"modified":"2026-01-09T15:34:32","modified_gmt":"2026-01-09T14:34:32","slug":"terminology-social-media-most-frequently-used-terms","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/terminology-social-media-most-frequently-used-terms\/","title":{"rendered":"Social Media &#8211; The Most Commonly Used Words"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1646919011001{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h1><span style=\"color: #ff6600;\"><strong>The Terminology of Social Media<\/strong><\/span><\/h1>\n<p><span style=\"color: #000000;\"><strong>TIMELINE<\/strong> &#8211; is your profile page &#8211; your profile. It contains all the messages, photos and videos, a list of your friends, favorite activities and interests, and all the biographical information you choose to share. This is a place where your friends can leave a message and that you can update and if you feel that way, share.  <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>FEED<\/strong> &#8211; is a continuous stream of news about <em><strong>the activities of friends and pages<\/strong><\/em>. It appears on the home page. In November 2017, Facebook split its feed into two parts:   <\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">News Feed &#8211; Friends Feed<\/span><\/li>\n<li><span style=\"color: #000000;\">Explore Feed &#8211; Facebook Page Feed &#8211; Business Feed<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\"><strong>REACH<\/strong> &#8211; The number of people who will see a POST on your page<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Facebook Page Likes<\/strong> &#8211; The number of new fans (people who will follow your posts) in a given period<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>POST per month<\/strong> &#8211; The minimum number of posts in 1 month that we will publish on your site<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>PHOTOGRAPHY<\/strong> &#8211; Professional photography of the most important elements of your business that are crucial for the professional presentation of your business on social networks along with the treatment of fans or followers<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>IMAGE PROCESSING<\/strong> &#8211; Editing &#8211; editing images and adapting them to the social media posts for which they are intended (Illustrator\/Photoshop\/PowerPoint\/Loonapix\/Funny.pho.to)<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>SHORT-TERM STRATEGY<\/strong> &#8211; Strategy at the level of 1 week to 1 month<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>LONG-TERM STRATEGY<\/strong> &#8211; Strategy at the level of 3 months &#8211; 12 months and longer (*impossible for Social Media Planning)<\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.digitizer.rs\/blog\/digitizer-content-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CONTENT<\/strong><\/a> &#8211; Variable content of posts on social networks that consists of a combination of several factors such as: branding, actions and promotions, distinctive advantages of your business compared to competitors, products and services of your business with the highest margin, hits&#8230;<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>FACEBOOK ADV<\/strong> &#8211; Facebook advertising consisting of 2 continuous directions:<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>1. Facebook PAGE PROMO<\/strong> &#8211; Promotion of your Page on the Facebook social platform (network), the so-called GATHERING of targeted fans who are interested in visiting or using your business <\/span><br \/>\n<span style=\"color: #000000;\"><strong>2. Facebook POST BOOST<\/strong> &#8211; Promotion of POST from your Page on Facebook and Instagram social platforms (network), the so-called TREATMENT of targeted fans who are interested in visiting or using your business <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>INSTAGRAM ADV &#8211; Instagram POST PROMO<\/strong> &#8211; Promotion of POST from your Instagram Business Profile on the Instagram social platform (network), the so-called TREATMENT of targeted fans who are interested in visiting or using your business <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>METRICS &amp; REPORTS<\/strong> &#8211; Reports on the growth of your business popularity on social networks, as well as reports on the cost of payments to third parties for advertising (Facebook, TripAdvisor, FourSquare, Google)<\/span><\/p>\n<p><span style=\"color: #000000;\">*NEW &#8211; <strong>FACEBOOK BUSINESS MULTIPLE LOCATIONS<\/strong> &#8211; A great Fb feature if you have multiple locations (stores, shops) owned<\/span><span style=\"color: #0000ff;\"><strong> &#8211; only for packages 2 and 3<\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css_animation=&#8221;bounceIn&#8221;]<span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.digitizer.rs\/kontakt\/\" target=\"_blank\" rel=\"noopener noreferrer\">GET TO KNOW SOCIAL NETWORKS IN A PROFESSIONAL WAY, CHOOSE A DIGITIZER!<\/a><\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;white&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1646919011001{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;] The Terminology of Social Media TIMELINE &#8211; is your profile page &#8211; your profile. It contains all the messages, photos and videos, a list of your friends, favorite activities and interests, and all the biographical information you choose to share. This is a&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4388,4402,4407],"post_series":[],"class_list":["post-26795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","tag-digital-en","tag-marketing-en","tag-online-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Terminology - News &amp; Stories | DIGITIZER<\/title>\n<meta name=\"description\" content=\"Social media terminology is very important for devising an effective and cost-effective strategy. 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