{"id":26776,"date":"2024-11-14T15:22:21","date_gmt":"2024-11-14T14:22:21","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/seo-for-2018\/"},"modified":"2026-01-09T15:34:34","modified_gmt":"2026-01-09T14:34:34","slug":"seo-for-2018","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/seo-for-2018\/","title":{"rendered":"SEO for 2018"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1725023001869{padding-top: 30px !important;padding-bottom: 30px !important;}”] There’s a clich\u00e9 among <\/span>digital marketers: SEO<\/strong> isn’t what it used to be<\/span>.<\/span><\/span><\/p>\n

Here’s a truth that you don’t often hear: Your 2018 optimization <\/strong>strategy shouldn’t just focus on keywords. And to stay up to date with the news, it’s important to keep up with the news, and this is one of the best SEO news sites.<\/a><\/span> <\/span><\/p>\n

Most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and executing an SEO strategy for your business, creating quality content for the keywords your customers are searching for is tedious. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1655201332744{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

SEO Strategy for 2018 <\/strong><\/h1>\n[\/vc_column_text][vc_column_text css_animation=”bounceInDown”]Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand the user’s search intent. By optimizing your website around a specific topic, you can rank well for longer-term keywords related to that topic. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1580559402477{padding-top: 30px !important;padding-bottom: 30px !important;}”]Here are eight steps you can take to make sure your SEO <\/strong>is based on a good strategy.<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1580558898362{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Create a list of topics<\/span><\/strong><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584654736154{padding-top: 30px !important;padding-bottom: 30px !important;}”]Keywords are the heart of SEO, but they’re no longer your first step towards organic growth. Your first step is to make a list of topics you want to cover from one month to the next. <\/span><\/p>\n

To get started, make a list of about 10 short words and terms related to your product or service. Use Google’s keyword tool to identify their search volume and create variants that make sense for your business. <\/span><\/span><\/p>\n

Short keywords are usually more prevalent in use, and therefore they are more competitive and it is much more difficult to optimize content that will fight for a good organic position in search engines. Long-tail keywords<\/em> are what you need to look out for and focus on as keywords. <\/span><\/p>\n

We’ll walk you through how to use these words in just one minute.<\/span>[\/vc_column_text][vc_single_image source=”external_link” alignment=”center” css=”.vc_custom_1580559387485{padding-top: 30px !important;padding-bottom: 30px !important;}” custom_src=”https:\/\/www.digitizer.rs\/blog\/seo-optimizacija-keyword-planner.png”][vc_column_text css=”.vc_custom_1580559380692{padding-top: 30px !important;padding-bottom: 30px !important;}”]By using search volume and competition as a measure, narrow down your list to 10-15 keywords that are important to you. Then, rank this list in order of priority or relevance to your business. <\/span><\/p>\n

Each of these keywords is called a “pillar” and serves as the primary support for a larger “cluster” of long-tail keywords, which brings us to our next step…<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1580558963566{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Create a list of long key phrases<\/strong><\/span><\/h2>\n

<\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580559446984{padding-top: 30px !important;padding-bottom: 30px !important;}”]This is where you will start optimizing your pages for specific keywords. For each pillar you’ve identified, use the Keyword Tool to identify 5 to 10 longer-tail keywords that are related to the original keyword. <\/span><\/p>\n

Use subtopics to come up with blog post or website ideas that explain a specific concept within each larger topic you identified in step 1. Plug these subtopics into the <\/span>Keyword Planner<\/strong><\/a> <\/span>to identify the longer keywords on which each blog post will be based.<\/span><\/span><\/p>\n

Together, these subtopics create a cluster. So, if you have 10-pillar topics, they should be willing to support one cluster of five to 10 subtopics. This SEO model is called a “topic cluster,” and modern search engine algorithms depend on them to connect users with the information they’re looking for. <\/span><\/p>\n

Here’s a short video about the concept:<\/span>[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=xOGxyw9DSa8″ el_width=”50″ align=”center” css=”.vc_custom_1580559452310{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column_text]Think of it this way: The more specific your content, the more specific your audience’s needs are – and the more likely you are to convert that <\/span>traffic<\/span><\/i> into <\/span>leads<\/span><\/i>. This is how Google finds value in the websites it searches; Pages that dig into the interlinking of a general topic are considered the best response to a person’s query and will be ranked.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1580558994162{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Build pages for each topic<\/strong><\/span><\/h2>\n

<\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580559462078{padding-top: 30px !important;padding-bottom: 30px !important;}”]When it comes to websites and search engine rankings, trying to rank for a few keywords on a single page can be nearly impossible. But there is a stumbling block that is on the way: <\/span><\/p>\n

Take the topics of the 10 pillars you chose in step 1 and create a website for each of them that explains the topic at a high level – using the longer keywords you were given for each cluster in step 2. A pillar page on SEO, for example, can describe SEO in short sections that introduce keyword research, image optimization, SEO strategy, and other subtopics as identified. Think of each pillar page as a table of contents, where you introduce your readers to the subtopics you’ll elaborate on in your blog posts. <\/span>[\/vc_column_text][vc_column_text]Use a list of keywords to determine how many different pillar pages you need to create. Lastly, the number of themes for which you create a pillar page should match how many different products, offerings, and locations your business has. This will make it much easier for your users to find you in search engines, regardless of what keywords they are using. <\/span><\/p>\n

Every website must include appropriate content for your potential customers and include images and links to pages on your website to improve the user experience. We’ll talk about those connections in 4. Step. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1580559025481{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Set up a blog<\/strong><\/span><\/h2>\n

<\/h2>\n[\/vc_column_text][vc_column_text]Blogging can be an amazing way to rank for keywords and engage your website’s users. After all, every blog post is a new website that gives you another chance to rank in search engines. If your company doesn’t have a blog yet, set it up. Here you will work out each subtopic and start showing it on Google. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1580559468688{padding-top: 30px !important;padding-bottom: 30px !important;}”]As you write each blog post and populate your clusters, there are three things you need to do:<\/span><\/p>\n
    \n
  1. First, don’t include long-tail keywords more than three or four times in the entire page. Google doesn’t take into account exact keyword matches as often as it used to. In fact, too many instances of your keywords can be a warning to search engines that you are “manipulating keywords”. This can penalize your website and lower its ranking. <\/span><\/li>\n
  2. Secondly, link to the pillar page you created on this topic. You can do this in the form of tags in your content management system (CMS) or as the body text of the article. <\/span><\/li>\n
  3. When you publish each blog post, link it to a pillar page that supports this underlay. Find the point on your pillar page that introduces the topic of this blog and link to it here. <\/span><\/li>\n<\/ol>\n

    By linking both the pillar and the cluster in this way, you’re telling Google that there’s a connection between long-tail keywords and the overarching topic you’re trying to rank for.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1646918582643{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

    Write a blog on a regular basis.<\/strong><\/span><\/h3>\n

    <\/h2>\n[\/vc_column_text][vc_column_text]You don’t need every blog post or website you write to belong to a topic cluster. There is also the value of writing about topics that your clients care about, in order to “catch” the eye of Google with your website authority. This will prompt Google to pay special attention to your domain as you add content to your primary topics. <\/span>[\/vc_column_text][vc_column_text]Domain authority in SEO is a rank that measures how popular and reliable search engines see your website. It is calculated based on how websites link to each other on the World Wide Web. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1580559476045{padding-top: 30px !important;padding-bottom: 30px !important;}”]With that in mind, post a blog post at least once a week. Remember, you’re blogging primarily for your audience, not search engines. Write about things that your audience is interested in, make sure to include relevant keywords where appropriate, and your audience will slowly notice and start clicking. <\/span><\/p>\n

    Keep in mind that not every topic will be equally important, and as your clusters go down, you need to prioritize based on your company’s needs. So, create a list of all the different websites that you would like to create and rank them. Then, create a layout and create a plan to build these pages. <\/span><\/p>\n

    Update your list and prioritize those websites that will help you achieve your business goals in the best way.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1580559098242{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

    Create a Link-Building Plan<\/span><\/strong><\/h2>\n

    <\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580559482836{padding-top: 30px !important;padding-bottom: 30px !important;}”]The theme cluster model is your way forward in SEO this year, but it’s not the only way to get your website content to rank higher once it’s created.<\/span><\/p>\n

    Our first five steps are dedicated to on-site SEO tactics. Link building<\/strong> is the primary goal of off-page SEO, and it’s also a huge factor in how search engines rank your website. What is link-building? I’m glad you asked. <\/span><\/p>\n

    Link building<\/strong> is the process of attracting links (also called “backlinks”) to your website from elsewhere on the web. As a general rule, the more authority a page has on the homepage, the more impact it has on the ranking of the website it links to. <\/span><\/p>\n

    Take some time to find different ways you can attract inbound links to your website. Start small – maybe share your links with other local businesses in exchange for links on their sites. Write a few blogs and share them on Twitter, Facebook, Google+, and LinkedIn. Consider approaching other bloggers for guest blogging opportunities through which you can link to your website. <\/span><\/p>\n

    Another great way to attract inbound links is to use your blog to publish articles related to current events or news. This way, you have the opportunity to connect with influencers or other bloggers in your industry. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1646918592739{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

    Follow SEO News Trends<\/strong><\/span><\/h3>\n

    <\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580559493680{padding-top: 30px !important;padding-bottom: 30px !important;}”]Like the overall marketing space, the search engine space is always evolving. Staying on top of current trends and best practices is a difficult task, but there are more online resources that can make it easier for you to stay on top of the news and changes that can affect your website and your SEO strategy. <\/span><\/p>\n

    Some of the sites to look at:<\/span><\/p>\n

      \n
    1. SEOmoz<\/span><\/a><\/span><\/li>\n
    2. SEObook<\/span><\/a><\/span><\/li>\n
    3. Squamous cervical cancer.<\/span><\/a><\/span><\/li>\n
    4. Squamous cervical cancer.<\/span><\/a><\/span><\/li>\n
    5. Hubspot<\/span><\/a><\/span><\/li>\n<\/ol>\n[\/vc_column_text][vc_custom_heading text=”Step 8: Measure and Track Your SEO Success” font_container=”tag:h3|font_size:32px|text_align:center|color:%234f4f4f|line_height:60px” use_theme_fonts=”yes” fnt_weight=”400″ letter_spacing=”0.1em”][vc_column_text css=”.vc_custom_1580559321935{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

      Measure and track your SEO success<\/strong><\/span><\/h3>\n

      <\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580559500416{padding-top: 30px !important;padding-bottom: 30px !important;}”]SEO can take a lot of time and effort. Why waste all this time and effort if you don’t see the fruits of your labor? There are plenty of metrics that you can track daily, weekly, or monthly to keep your SEO plan on track and measure your success. <\/span><\/p>\n

      Since the metric you’re looking after is organic traffic (traffic that comes from a given search engine), look for a tool that allows you to track your total traffic and how your pages rank under each keyword that your pages target. SEMrush is a great reporting tool for this purpose alone. <\/span><\/span><\/p>\n

      Create a monthly dashboard using Excel, Google Sheets, or a web analytics suite so you can track how much traffic is coming to your website from organic search.<\/span><\/p>\n

      Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results page) can help you recognize your success, as well as identify areas of opportunity for improvement.<\/span>[\/vc_column_text][vc_separator color=”white”][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1580559507536{padding-top: 30px !important;padding-bottom: 30px !important;}”]I hope that I have been able to bring you at least a little closer to the concept of SEO, as well as give you some guidelines on what your strategy should look like in the coming year.<\/span><\/p>\n

      If you are still not sure that you can do it yourself or if you have any questions or need help with SEO, feel free<\/span> to contact<\/a> us.<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image source=”external_link” custom_src=”https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg”][vc_column_text]Made by Nemanja Nedeljkovi\u0107 – Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1725023001869{padding-top: 30px !important;padding-bottom: 30px !important;}”] There’s a clich\u00e9 among digital marketers: SEO isn’t what it used to be. Here’s a truth that you don’t often hear: Your 2018 optimization strategy shouldn’t just focus on keywords. And to stay up to date with the news, it’s important to keep…<\/p>\n","protected":false},"author":13,"featured_media":23364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4384],"tags":[4401,4380,4377,4376],"post_series":[],"class_list":["post-26776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","tag-optimization","tag-search-en-2","tag-search-engine-optimization-en","tag-website-optimization-en-2","entry","has-media"],"yoast_head":"\nLearn how to create an SEO strategy for 2018.<\/title>\n<meta name=\"description\" content=\"If you're interested in creating the right SEO strategy for 2018, you've come to the right place. We've created the right SEO strategy for you for the coming year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/seo-for-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Optimization for 2018 - Digitizer\" \/>\n<meta property=\"og:description\" content=\"If you're interested in creating the right SEO strategy for 2018, you've come to the right place. 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