{"id":26765,"date":"2024-11-14T15:22:02","date_gmt":"2024-11-14T14:22:02","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/site-optimization-or-paid-ads\/"},"modified":"2026-01-09T15:33:16","modified_gmt":"2026-01-09T14:33:16","slug":"site-optimization-or-paid-ads","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/site-optimization-or-paid-ads\/","title":{"rendered":"Site optimization or paid ads"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1575239140093{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">One of the most frequently asked questions, especially among small and medium-sized business owners, is whether <strong>site optimization <\/strong>(SEO) or paid advertising is more cost-effective<\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/google-sem-seo\/\"> <\/a><\/span> <span style=\"color: #000000;\">on the Internet? What&#8217;s the best way to get better results? Do you want to make more profits? It&#8217;s a good question, and more importantly, it&#8217;s a good idea.   <\/span><\/p>\n<p><span style=\"color: #000000;\">To be clear, the answer to this question is not obvious and requires a little deeper analysis. Unfortunately, there are a lot of people on the market who are trying to mystify this whole story, either because of non-transparent business, or because of their ignorance. <\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1570537969289{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/optimizacija-sajta-ili-placeni-oglasi-alan-ford.jpg&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1584781625249{padding-top: 30px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Optimization of the site &#8211; don&#8217;t glue the donkey to the green grass or the basis of every good website<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584781635106{padding-top: 15px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><strong>Website optimization <\/strong>and paid advertising are the cornerstones of what we call search engine marketing (SEM). From the above, we can already guess that both of these items are, if not equally, then at least approximately important if we want our appearance on the Internet to be set on good foundations, and therefore successful and profitable. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1575239158793{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><strong>Optimizing your website <\/strong>is the first step in implementing a well-thought-out strategy. Your website should meet all the standards required by Google. The website should be easy to use for end users. Then, to make it easy for search engines to define the content and benefits it brings to the Internet community, we should certainly not forget the aesthetics of the site and all the technical capabilities it has.   <\/span><\/p>\n<p><span style=\"color: #000000;\">These are the first steps in on-page optimization (SEO). When this segment of marketing is set up properly, then we can also think about paid advertising. <\/span><\/p>\n<p><span style=\"color: #000000;\">Let us further explain the relationship between these two segments.<\/span><\/p>\n<p><span style=\"color: #000000;\">First of all, it is worth emphasizing the fact that organic search brings incomparably more visits than paid advertising.<\/span> <a href=\"https:\/\/www.conductor.com\/blog\/2014\/07\/organic-search-actually-responsible-64-web-traffic\/\"><span style=\"color: #fd6600;\">According to some research  <\/span><\/a><span style=\"color: #000000;\">Over 60% of the website&#8217;s traffic is organic. That percentage is a modest 6% for paid advertising. <\/span><\/p>\n<p><span style=\"color: #000000;\">However, it should not be forgotten that these 6% of users are directly looking for a product or service that you offer. They are much closer to becoming your customers. On the long side, there is still a much larger organic audience, of which a part will certainly also become your customers.  <\/span><\/p>\n<p><span style=\"color: #000000;\">It is very important to emphasize that <strong>site optimization <\/strong>(especially on-page SEO) and how it affects paid advertising. Your website needs to work flawlessly in order for your paid campaign to produce results. Any lack of functionality on your website will drive away potential customers. On the other hand, <em>a user-friendly <\/em>website has many benefits. One of the most important is that it affects the price you pay per click.    <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584781937615{padding-top: 30px !important;}&#8221;]\n<h3 class=\"vc_custom_heading\" style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>What do I have to do in the end?!?<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584781944432{padding-top: 15px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Let&#8217;s summarize the story at the end of the ballad. These two segments of your online presence work perfectly together and are <span style=\"color: #fd6600;\">in no<\/span> way mutually exclusive. Paid advertisements certainly give a faster result and a faster return on investment. SEO is very cost-effective in the long run. If you position yourself well, it will bring you a lot of visits through organic traffic to the site, and therefore an increase in revenue    <\/span>.<\/p>\n<p><span style=\"color: #000000;\">Of course, this is the general picture, and the peculiarity of any business requires<\/span> the <span style=\"color: #fd6600;\">development and elaboration of a strategy<\/span> <span style=\"color: #000000;\">The one that best suits the business itself. What kind of strategy you have in place can be crucial to the development of your business. Digitizer is here to help you with that.  <\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/kontakt\/\">Contact us now.<\/a><\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #000000;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1575239140093{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]One of the most frequently asked questions, especially among small and medium-sized business owners, is whether site optimization (SEO) or paid advertising is more cost-effective on the Internet? What&#8217;s the best way to get better results? Do you want to make more profits? It&#8217;s&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4391,4415,4401,4380,4377,4404,4376],"post_series":[],"class_list":["post-26765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","tag-ads-en","tag-display-en","tag-optimization","tag-search-en-2","tag-search-engine-optimization-en","tag-the-video","tag-website-optimization-en-2","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Site optimization or paid advertising?<\/title>\n<meta name=\"description\" content=\"Website optimization, also known as SEO, is one of the most popular topics in the world of internet marketing. 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