{"id":26590,"date":"2024-11-14T14:59:56","date_gmt":"2024-11-14T13:59:56","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/instagram-is-testing-a-new-payment-option\/"},"modified":"2026-01-09T15:33:28","modified_gmt":"2026-01-09T14:33:28","slug":"instagram-is-testing-a-new-payment-option","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/instagram-is-testing-a-new-payment-option\/","title":{"rendered":"Instagram is testing a new payment option."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1553339624932{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Instagram has announced that it is testing a new direct-to-app payment option called Checkout, which will make it easier for users to buy their favorite products. According to the companies involved in the beta testing period, including Zara, Adidas, Burberry, Balmain, H&amp;M, Huda Beauty, Prada and Kylie Cosmetics, Instagram is targeting users with an interest in beauty and fashion. <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1570534972173{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/instagram-testira-novu-opciju-za-placanje-kupuj-direktno-na-instagramu.jpg&#8221;][vc_column_text css=&#8221;.vc_custom_1553339065566{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Now, 130 million people who use <em>Instagram&#8217;s<\/em> product tags will be able to purchase products without leaving the app, thanks to stored payment information. <em>&#8220;Checkout with Instagram<\/em>&#8221; was launched a few days ago in the U.S. with more than 20 top brands that will no longer have to direct users to their websites to make a purchase.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584723419275{padding-top: 30px !important;}&#8221;]\n<h1><span style=\"color: #ff6600;\"><strong>New payment option<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1553339136403{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><em>Instagram&#8217;s<\/em> main idea is to introduce a sales fee to enable funding for this idea and the products that help make the new service work, as well as reimbursement of transaction costs. For the time being, <em>Instagram<\/em> has remained reserved about the amount that will be charged. The sales fee will be in the testing phase with enterprises during the closed beta. The fee will definitely not change the price of the product for customers, according to <em>Instagram<\/em>.   <\/span><\/p>\n<p><span style=\"color: #000000;\">This platform could gain even more importance in terms of advertising, as <em>Checkout<\/em> could convince brands that this social network brings a better return on investment, because it has fewer steps before making a purchase. For now, only organic posts will have a <em>checkout<\/em> button, while ads are not included in this content for now. But think about it! <em>Checkout<\/em> ads could be a goldmine for <em>Instagram<\/em>, just as <em>Facebook&#8217;s<\/em> <em>News Feed<\/em> ad business looks shaky, with <em>Zuckerberg<\/em> announcing that commerce is a major development point in 2019.    <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1553339162965{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><em>Checkout<\/em> tags will appear on posts in the <em>Feed<\/em>, <em>Stories<\/em>, and <em>Explore<\/em> of brand content in a closed beta, which <em>Instagram<\/em> plans to open to even more businesses soon. When users tap on a post to view product tags and open it, they will be shown a &#8220;Checkout with Instagram&#8221; button instead of the old &#8220;View on Website&#8221; button. <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1570534989580{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/instagram-testira-novu-opciju-za-placanje-instagram-primer.jpg&#8221;][vc_column_text css=&#8221;.vc_custom_1553339387897{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">When users make a purchase through <em>Instagram<\/em>, they will be able to track the status of the product from a new &#8220;Orders&#8221; section of their profile, which displays the status of the order, with options to cancel, initiate a return or contact the retailer. You will also receive a notification from <em>Instagram<\/em> when the order is placed <\/span><\/p>\n<p><span style=\"color: #000000;\">Users can pay via PayPal, <em>Visa<\/em>, <em>Mastercard<\/em>, <em>American<\/em> <em>Express<\/em>, or Discover. <em>Instagram<\/em> plans to allow merchants to integrate their <em>Shopify<\/em>, <em>BigCommerce<\/em>, <em>ChannelAdvisor<\/em>, <em>CommerceHub<\/em> , and other tools with <em>the Checkout<\/em> feature. Meanwhile, <em>Instagram<\/em> has confirmed that interacting with <em>Checkout<\/em> will be used as a ranking signal for the content you&#8217;ll be shown. Payments are processed through PayPal &#8211; an area of business in which Facebook has no intention of interfering, and <em>PayPal&#8217;s<\/em> fees are likely to be covered by <em>Instagram&#8217;s<\/em> sales fee.  <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1570535005145{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/instagram-testira-novu-opciju-za-placanje-kupvinu-na-instagramu-podrzava-paypal.jpg&#8221;][vc_column_text css=&#8221;.vc_custom_1578935813647{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h3 style=\"text-align: center;\"><strong><span style=\"color: #000000;\">Shopping via Instagram<\/span><\/strong><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1553356797542{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">There&#8217;s still no indication of the appearance of <em>Instagram&#8217;s<\/em> long-awaited standalone shopping app. Instead, six months ago, he launched a dedicated <em>Explore<\/em> shopping channel and tags for <em>Stories<\/em>. Recently, we spotted <em>Instagram&#8217;s<\/em> <em>prototype Pinterest-style<\/em> content, which will allow users to publicly display their private collections of saved posts. This would be a great way for influencers to recommend products that are &#8220;equipped&#8221; with <em>Checkout<\/em>. <em>Facebook<\/em> has spent five years experimenting with different shopping options, but now it seems to have put things in the right place.   <\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Instagram<\/em> has been working hard to make it harder for outgoing links from the platform itself, so that users constantly consume <em>content from Instagram<\/em>. Now with more than 1 billion users, <em>Instagram<\/em> has kept people&#8217;s attention within the platform, and is finally ready to sell the rights to the sale through the app itself. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1575238315013{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/\">Ostanite u toku sa najnovijim informacijama iz sveta internet marketinga i potra\u017eite savet od proverenih stru\u010dnjaka.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;1107&#8243;][vc_column_text]<span style=\"color: #000000;\"><em>Made by Andrej Jovanovi\u0107 \u2013 Account Manager @Digitizer  <\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1553339624932{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]Instagram has announced that it is testing a new direct-to-app payment option called Checkout, which will make it easier for users to buy their favorite products. According to the companies involved in the beta testing period, including Zara, Adidas, Burberry, Balmain, H&amp;M, Huda Beauty,&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4401],"post_series":[],"class_list":["post-26590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","tag-optimization","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram is testing a new payment option.<\/title>\n<meta name=\"description\" content=\"Instagram is testing a new option to pay directly from the app called Checkout, which will make it easier for users to buy their favorite products.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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