{"id":26563,"date":"2024-11-14T14:59:52","date_gmt":"2024-11-14T13:59:52","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/instagram-story-or-instagram-feed-where-is-more-attention\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"instagram-story-or-instagram-feed-where-is-more-attention","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/instagram-story-or-instagram-feed-where-is-more-attention\/","title":{"rendered":"Instagram Story or Instagram Feed \u2013 Where is the more attention?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584717764298{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">If you had to choose between <\/span><i><span style=\"font-weight: 400;\">an Instagram Story<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">an Instagram Feed<\/span><\/i><span style=\"font-weight: 400;\"> ad, what would you choose?<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">There is an undeniable tendency that the popularity <\/span> of <i><span style=\"font-weight: 400;\">Stories<\/span><\/i> <span style=\"font-weight: 400;\">on <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> is <span style=\"font-weight: 400;\">increasingly taking precedence over posting in <\/span><i><span style=\"font-weight: 400;\">the Feed<\/span><\/i><span style=\"font-weight: 400;\">-in the. The reasons for this are numerous.   <\/span><i><span style=\"font-weight: 400;\">Inastagram<\/span><\/i> <i><span style=\"font-weight: 400;\">Story<\/span><\/i><span style=\"font-weight: 400;\"> quickly gained immense popularity.<\/span><\/span>[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1584717827480{padding-top: 30px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><strong><span style=\"color: #ff6600;\">Instagram Story or Instagram Feed<\/span><\/strong><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584717774509{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">With the recent merger and launch of <\/span><i><span style=\"font-weight: 400;\">Facebook<\/span><\/i> <i><span style=\"font-weight: 400;\">Story<\/span><\/i><span style=\"font-weight: 400;\">, this format has been exposed to 1.16 billion <\/span><i><span style=\"font-weight: 400;\">Facebook<\/span><\/i><span style=\"font-weight: 400;\"> users.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">The idea of <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <i><span style=\"font-weight: 400;\">Story<\/span><\/i><span style=\"font-weight: 400;\">-I am simple. The intention was to allow people to quickly and easily share the &#8220;moments&#8221; of their day.   <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">These can be in the form of a series of photos or videos. And everything you put on your   <\/span><i><span style=\"font-weight: 400;\">The story<\/span><\/i><span style=\"font-weight: 400;\"> will become <\/span> a <i><span style=\"font-weight: 400;\">slideshow<\/span><\/i><span style=\"font-weight: 400;\"> on <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">This stays on your profile for twenty-four hours and then disappears.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Story<\/span><\/i><span style=\"font-weight: 400;\"> gives a different kind of impression to Instagram users <\/span><i><\/i><span style=\"font-weight: 400;\">And of all the other publications. The video format is the most understandable and popular way to communicate with followers. Stories have a natural progression &#8211; a beginning, a middle, and an end. This logical sequence of events satisfies the viewer, because it makes sense to them.   <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>Update 1.<\/strong> <em>Recently, Instagram<\/em> has introduced a new feature within the <em>Story <\/em>. It&#8217;s a <em>Story chat<\/em>. The point of the new option is that you can directly start chatting with people who are watching your <em>Insta Stories. <\/em>   <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Simply called &#8220;Chat&#8221;, the new sticker gives the option to anyone watching the story to join the chat. The account administrator approves all requests from followers to access the <em>chat<\/em>. <\/span>[\/vc_column_text][vc_column_text]<span style=\"color: #000000;\">The new feature looks like it&#8217;s only for people who use <em>Instagram<\/em> to share content with real friends. However, we are of the opinion that a way can certainly be found to use it for marketing purposes as well. An interesting story can be a reason for more followers to interact with your account.  <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1561982240955{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">A video can tell a story without the need for words. There is no concern that people will misunderstand the language, phraseology, etc. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Story <\/span><\/i><span style=\"font-weight: 400;\"> is also a fun way to get creative because it offers stickers, gifs, polls, quizzes, and questions that you can use to engage your audience more engaged.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1570530183049{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221;]\n<p><center><br \/>\n<video controls=\"controls\" width=\"300\" height=\"600\"><source src=\"https:\/\/www.digitizer.rs\/blog\/instagram-story-ili-instagram-feed-gde-je-veca-paznja-video.mp4%20\" type=\"video\/mp4\"><\/source><\/video><\/center>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1561986062080{padding-bottom: 30px !important;}&#8221;]\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">More than 80% of <\/span><i><span style=\"font-weight: 400;\">registered Instagram<\/span><\/i><span style=\"font-weight: 400;\"> users follow a business on the social network.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">About 60% <\/span> of <i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> users <span style=\"font-weight: 400;\">claim to discover new products through other profiles.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">75% <\/span> of <i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> users <span style=\"font-weight: 400;\">engage with a company after seeing a post.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">About 25 million people on <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">are business profiles.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">About 800 million <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><span style=\"font-weight: 400;\"> users follow some business profiles.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">More than 20% <\/span> of <i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> users <span style=\"font-weight: 400;\">visit a business profile every day.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">More than 95 million photos are uploaded to <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><span style=\"font-weight: 400;\"> every day.<\/span><\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1561982309987{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">How do you deal with this kind of competition?<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">The answer is <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <i><span style=\"font-weight: 400;\">Story<\/span><\/i><span style=\"font-weight: 400;\">!<\/span><\/span>[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1578934654815{padding-top: 30px !important;padding-bottom: 25px !important;}&#8221;]\n<h3 style=\"text-align: center;\"><span style=\"color: #000000;\"><b>Top 3 Reasons to Use <\/b><b><i>Instagram<\/i><\/b> <b><i>Stories<\/i><\/b><b><\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1561984870365{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <i><span style=\"font-weight: 400;\">Stories<\/span><\/i><span style=\"font-weight: 400;\"> are used by 500 million users every day (<\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><span style=\"font-weight: 400;\"> internal data, January 2019)<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">One-third (1\/3) of the most viewed <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><span style=\"font-weight: 400;\"> stories belong to a business.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">50% of businesses on <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">have uploaded at least one <\/span><i><span style=\"font-weight: 400;\">Story <\/span><\/i><span style=\"font-weight: 400;\"> in a month.<\/span><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The first steps here are simple and, if it does not go as well as you hoped, you will have a clean slate the next day anyway.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">What do you really have to lose?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">A story<\/span><\/i><span style=\"font-weight: 400;\"> on <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">was published today and tomorrow it is already gone &#8211; or you can save it on your profile for as long as you want.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1561987534394{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">To maximize the effectiveness <\/span> of <i><span style=\"font-weight: 400;\">your Story<\/span><\/i><span style=\"font-weight: 400;\">, try the following tips:<\/span><\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Geotags increase your reach by including you in relevant <\/span><i><span style=\"font-weight: 400;\">Stories<\/span><\/i> <span style=\"font-weight: 400;\">for that area.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">You can &#8220;cut&#8221; long videos into shorter segments using an application such as <\/span><i><span style=\"font-weight: 400;\">CutStory<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\"><em>Reposting<\/em> a <em>story<\/em> by an influencer increases its visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Polls collect feedback or simply start a conversation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">By using quizzes, you can educate and entertain your target audience.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n[\/vc_column_text][vc_column_text][\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1561982982141{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">You can more fully express your brand identity by grouping the stories you&#8217;ve shared into <\/span> the <i><span style=\"font-weight: 400;\">Highlights<\/span><\/i><span style=\"font-weight: 400;\"> section and displaying them on your profile.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Story<\/span><\/i> <i><span style=\"font-weight: 400;\">Highlights<\/span><\/i><span style=\"font-weight: 400;\">  It appears below your bio. To create   <\/span><i><span style=\"font-weight: 400;\">Highlight<\/span><\/i><span style=\"font-weight: 400;\">Press the &#8220;New&#8221; button on the far left. From there, you can select any segment of the Story from your archive, select the cover image for   <\/span><i><span style=\"font-weight: 400;\">Highlight<\/span><\/i><span style=\"font-weight: 400;\"> and name it.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1561983474335{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">When you&#8217;re done, your <\/span><i><span style=\"font-weight: 400;\">Highlight<\/span><\/i><span style=\"font-weight: 400;\"> will appear as a circle on your profile that will play as a standalone <\/span><i><span style=\"font-weight: 400;\">Story<\/span><\/i><span style=\"font-weight: 400;\"> whenever someone taps on it.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Highlights<\/span><\/i><span style=\"font-weight: 400;\"> remain on your profile until you remove them, and you can have as many <\/span><i><span style=\"font-weight: 400;\">Highlights<\/span><\/i> <span style=\"font-weight: 400;\">as you want.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611044724158{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Na taj na\u010din, predstavljanje proizvoda ili usluga mo\u017ee biti dostupno i lepo prikazano u okviru vi\u0161e sredjenih <\/span><i><span style=\"font-weight: 400;\">Highlights<\/span><\/i><span style=\"font-weight: 400;\">-a.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Biznis profilima koji imaju preko 10.000 pratilaca, omogu\u0107eno je kori\u0161\u0107enje <\/span><i><span style=\"font-weight: 400;\">hyperlink-<\/span><\/i><span style=\"font-weight: 400;\">a preko <\/span><i><span style=\"font-weight: 400;\">Story<\/span><\/i><span style=\"font-weight: 400;\">-ja i samim tim pove\u0107anje poseta na sajtu.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Ovo je posebno zna\u010dajno kod kampanja, predstavljanja novih proizvoda ili usluga i sl., kada \u017eelimo da pove\u0107amo posete na odredjenom <\/span><i><span style=\"font-weight: 400;\">Landing page<\/span><\/i><span style=\"font-weight: 400;\">-u.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Pisali smo ranije da je <\/span><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/instagram-testira-novu-opciju-za-placanje\/\"><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><span style=\"font-weight: 400;\"> objavio da testira opciju za pla\u0107anje direktno preko aplikacije<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #fd6600;\">.<\/span> Ovim potezom on nastoji da zadr\u017ei pa\u017enju korisnika unutar platforme, kako bi oni konstantno konzumirali sadr\u017eaj sa <\/span><i><span style=\"font-weight: 400;\">Instagram-<\/span><\/i><span style=\"font-weight: 400;\">a.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">S tim u vezi, na kraju mo\u017eemo slobodno re\u0107i da, u bliskoj budu\u0107nosti, biznis profili na <\/span><i><span style=\"font-weight: 400;\">Instagram-<\/span><\/i><span style=\"font-weight: 400;\">u mogu postati ozbiljan konkurent <\/span><i><span style=\"font-weight: 400;\">web<\/span><\/i><span style=\"font-weight: 400;\"> sajtovima.\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Sa kratkim opisom poslovanja i sredjenom biografijom, pravilno i lepo sredjenim <\/span><i><span style=\"font-weight: 400;\">Highlights<\/span><\/i><span style=\"font-weight: 400;\">-ima, kao i konstantnim plasiranjem kvalitetnog i vizuelno primamljivog contenta, <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><span style=\"font-weight: 400;\"> biznis profili mogu postati temelj <\/span><i><span style=\"font-weight: 400;\">online <\/span><\/i><span style=\"font-weight: 400;\">brendinga i poslovanja.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'Open Sans';\"><span style=\"color: #333333;\">Za jo\u0161 vesti i interesantnih pri\u010da iz digitalnog marketinga<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/\" target=\"_blank\" rel=\"noopener\">posetite na\u0161u blog stranu <\/a><\/span><span style=\"color: #333333;\">ili<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">zapratite na\u0161 instagram profil.<\/a><\/span><\/span><\/span><\/span>[\/vc_column_text][vc_column_text]<span style=\"color: #000000;\"><em>Made by Mladen Radosavljevi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584717764298{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]If you had to choose between an Instagram Story or an Instagram Feed ad, what would you choose? &nbsp; There is an undeniable tendency that the popularity of Stories on Instagram is increasingly taking precedence over posting in the Feed-in the. The reasons for&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4425,4417,4397,4414],"post_series":[],"class_list":["post-26563","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-companions","tag-feed-en","tag-instagram-en","tag-story-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Story or Instagram Feed \u2013 News &amp; Stories<\/title>\n<meta name=\"description\" content=\"If you had to choose between an Instagram Story or an Instagram Feed ad, what would you choose? If we were you, we would definitely choose Instagram Story!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/instagram-story-or-instagram-feed-where-is-more-attention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Story or Feed \u2013 Where is the more attention? - Digitizer\" \/>\n<meta property=\"og:description\" content=\"If you had to choose between an Instagram Story or an Instagram Feed ad, what would you choose? 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