{"id":26519,"date":"2024-11-14T14:59:44","date_gmt":"2024-11-14T13:59:44","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/does-the-change-in-valuation-of-nofollow-links-affect-seo\/"},"modified":"2026-01-09T15:33:39","modified_gmt":"2026-01-09T14:33:39","slug":"does-the-change-in-valuation-of-nofollow-links-affect-seo","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/does-the-change-in-valuation-of-nofollow-links-affect-seo\/","title":{"rendered":"Does the change in the value of nofollow links affect SEO?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584708696050{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Anyone who has had the slightest touch with website optimization has certainly heard of the <em>nofollow<\/em> HTML attribute that <em>Google<\/em> uses to indicate the ranking of a particular link on a site. This feature was introduced about 15 years ago, in 2005 to be exact. The attribute tells <em>Google<\/em> that a particular link is not trusted. <em>Nofollow<\/em> was originally designed to combat unwanted comments on a blog or in comments, which were an attempt to influence the positioning of the site that was linked in a not-so-dishonorable way.   <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1570528288837{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/google-menja-vrednovanje-nofollow-linkova-NoFollow-atribut.jpg&#8221;][vc_column_text css=&#8221;.vc_custom_1584708707844{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><em>Google<\/em> has decided that after a long time of use, this attribute should evolve. For this reason, <span style=\"color: #fd6600;\"><em><a style=\"color: #fd6600;\" href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/evolving-nofollow-new-ways-to-identify.html\">Google has announced<\/a><\/em> <\/span>the introduction of two new attributes that will help identify the nature of the link as clearly as possible. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584708744856{padding-top: 30px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>NoFollow and other attributes<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584708751068{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><strong>rel=&#8221;sponsored&#8221;<\/strong>: This attribute is used to indicate links on the site that are created as part of advertising, sponsored, or as part of some other compensation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>rel=&#8221;ugc&#8221;<\/strong>: The value of the <em>user-generated content (<\/em> UGC) attribute is recommended for links that are generated within the content of the site, such as comments and forum posts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>rel=&#8221;nofollow&#8221;<\/strong>: This attribute is for cases where you want to link to a page, but you don&#8217;t want to imply any transfer of ranking credits to another page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><em>Google<\/em> explains that this is an attempt to evaluate links more fairly, as well as to make it easier for the algorithm to rank the content of sites in <em>Search<\/em>. For this reason, in the future, <em>nofollow<\/em> will only be interpreted as a recommendation, and not as a sign that the link is completely ignored. According to <em>Google<\/em>, it will use the new attributes &#8220;as a way to better understand how to appropriately analyze and use links in our systems.&#8221; No significant changes in search results are expected as a result of this update. <em>Google<\/em> is now able to start using this data in its search ranking systems, and the change will give <em>Google<\/em> more flexibility in how it treats <em>links with the nofollow<\/em> attribute.   <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1570528313447{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/google-menja-vrednovanje-nofollow-linkova-optimizacija.jpg&#8221;][vc_column_text css=&#8221;.vc_custom_1584708765692{padding-top: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>How the changes are reflected in SEO<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584708772405{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">However, the question arises whether these changes make sense, how do they generally reflect on SEO and whether it is necessary to make changes to already existing content? It&#8217;s unclear how <em>Google<\/em> thought the change would have a broader effect, when it said it wouldn&#8217;t have an impact on rankings, or if it did, it would be negligible. What motive would people have to adhere to this newspaper. The general conclusion of the community is that there are many <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.searchenginejournal.com\/google-nofollow-hints-seo\/325363\/?fbclid=IwAR32LthUguTFViHkKt9tVD6DeEVltlXlXiXuVX0BrTSs9NjFaIOrVSZpr_4#close\">doubts and ambiguities in the introduction of these novelties:<\/a><\/span>   <\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><span style=\"color: #000000;\">There is no incentive for website owners to use new link attributes<\/span><\/li>\n<li><span style=\"color: #000000;\">There is no benefit for website owners in the form of ranking improvement<\/span><\/li>\n<li><span style=\"color: #000000;\">The cost of implementing the change outweighs any perceived benefit (which is equal to zero at this point)<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">One of the ideas behind the significance of this change is that now not all <em>nofollow<\/em> links will be treated equally, which could primarily be reflected in links from forums or comments, which have credibility and importance in solving problems or educating the wider community. Forums are an expert source of information because people share their personal experiences with products, services, and advice in the form of responses. It would be fair to see them deserved to be recognized by <em>Google<\/em>. However, the question is how much this will be achieved in practice.   <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Another undesirable phenomenon that this change can bring is the sale of <em>nofollow<\/em> links, as well as the increase in <em>spam<\/em> comments, in an attempt to improve the position of a site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Be that as it may, this is a change that has come to life these days, and we will be able to give the final assessment of its impact on the optimization of sites, and whether it exists at all, only after a certain time and possible changes that will be recorded.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584708651394{padding-top: 30px !important;}&#8221;]<span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/\">Do tada pratite na\u0161e novosti i ostanite u toku sa najnovijim de\u0161avanjima.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;1107&#8243;][vc_column_text]<span style=\"color: #000000;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News  Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584708696050{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]Anyone who has had the slightest touch with website optimization has certainly heard of the nofollow HTML attribute that Google uses to indicate the ranking of a particular link on a site. This feature was introduced about 15 years ago, in 2005 to be&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4384],"tags":[4416,4419,4407],"post_series":[],"class_list":["post-26519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","tag-hyperlink-en","tag-link-en","tag-online-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does the change in the value of nofollow links affect SEO?<\/title>\n<meta name=\"description\" content=\"Google has decided that after a long time of use, the nofollow attribute should evolve. For this reason, Google has announced the introduction of two new attributes that will help identify the nature of the link as clearly as possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/does-the-change-in-valuation-of-nofollow-links-affect-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google changes the valuation of nofollow links - Digitizer\" \/>\n<meta property=\"og:description\" content=\"Google has decided that after a long time of use, the nofollow attribute should evolve. For this reason, Google has announced the introduction of two new attributes that will help identify the nature of the link as clearly as possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitizer.rs\/en\/news-stories\/does-the-change-in-valuation-of-nofollow-links-affect-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Digitizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webdigitizer\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T13:59:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T14:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitizer.rs\/pictures\/promene-u-vrednovanju-nofollow-linkova.jpg\" \/>\n<meta name=\"author\" content=\"Digitizer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google changes the valuation of nofollow links - Digitizer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digitizer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/does-the-change-in-valuation-of-nofollow-links-affect-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/does-the-change-in-valuation-of-nofollow-links-affect-seo\\\/\"},\"author\":{\"name\":\"Digitizer\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#\\\/schema\\\/person\\\/47210bd4d1d478c044946ce088c5556e\"},\"headline\":\"Does the change in the value of nofollow links affect SEO?\",\"datePublished\":\"2024-11-14T13:59:44+00:00\",\"dateModified\":\"2026-01-09T14:33:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/does-the-change-in-valuation-of-nofollow-links-affect-seo\\\/\"},\"wordCount\":950,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/does-the-change-in-valuation-of-nofollow-links-affect-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/promene-u-vrednovanju-nofollow-linkova.jpg\",\"keywords\":[\"hyperlink\",\"link\",\"online\"],\"articleSection\":[\"Website\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/does-the-change-in-valuation-of-nofollow-links-affect-seo\\\/\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/does-the-change-in-valuation-of-nofollow-links-affect-seo\\\/\",\"name\":\"Does the change in the value of nofollow links affect SEO?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/does-the-change-in-valuation-of-nofollow-links-affect-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/does-the-change-in-valuation-of-nofollow-links-affect-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/promene-u-vrednovanju-nofollow-linkova.jpg\",\"datePublished\":\"2024-11-14T13:59:44+00:00\",\"dateModified\":\"2026-01-09T14:33:39+00:00\",\"description\":\"Google has decided that after a long time of use, the nofollow attribute should evolve. 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