{"id":26487,"date":"2024-11-14T14:59:34","date_gmt":"2024-11-14T13:59:34","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-does-site-speed-affect-seo\/"},"modified":"2026-01-09T15:33:51","modified_gmt":"2026-01-09T14:33:51","slug":"how-does-site-speed-affect-seo","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/how-does-site-speed-affect-seo\/","title":{"rendered":"How does the speed of the site affect SEO?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1656166442798{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">From <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i><span style=\"font-weight: 400;\">It has been officially confirmed that <strong>the speed of the site<\/strong> is one of the factors that affect the positioning of the site in the search. This is especially important for websites on mobile devices. <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/page-load-time-statistics\/\"><span style=\"color: #ff6600;\">According to data <span style=\"color: #ff6600;\">from <\/span><\/span><\/a>  <\/span><span style=\"color: #ff6600;\"><span style=\"font-weight: 400;\">According to Google<\/span><\/span><span style=\"font-weight: 400;\"><span style=\"color: #ff6600;\">, <\/span>the likelihood of a visitor referring to a website increases by 32% as the page load time goes from 1 to 3 seconds.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">As much as the site is well designed and contains <\/span><i><span style=\"font-weight: 400;\">content<\/span><\/i><span style=\"font-weight: 400;\"> that meets the user&#8217;s needs, it is original and informative, it all falls apart if a large percentage of users do not wait for the site to load and see its content. <\/span> <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1G5WJoBrwMhj_33LoRvJiCK4GV_cN-wI6&#8243; css=&#8221;.vc_custom_1574885712237{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1584706367485{padding-top: 30px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><b>How does the speed of the site affect the positioning?<\/b><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1656166488478{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In addition to affecting the <\/span>overall user experience<span style=\"font-weight: 400;\">, which is officially one of Google&#8217;s <\/span><strong>ranking factors<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> which leads to a higher number of visits to the site&#8217;s pages (<\/span><b>reduces the bounce rate<\/b><span style=\"font-weight: 400;\">), the speed of the site also enables <\/span><b>better <em>crawling<\/em><\/b><span style=\"font-weight: 400;\"> by Google bots, and sites that load faster have a <\/span><b>higher conversion rate<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">, and therefore bring higher revenue.<\/span> <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1656166504384{padding-top: 30px !important;}&#8221;]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><b>What factors affect?<\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1581683689678{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">There are many factors that affect the speed of a website. Loading large files, unoptimized content (media) on the site, a server that is not good enough (fast) are factors that affect the site not being fast enough. <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1GiAubwEATt4WCk3a5Smsd5i4QBnEmoqN&#8221; css=&#8221;.vc_custom_1574885847150{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1580463781622{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">Here are the main factors that <em>Google<\/em> should pay attention to when improving<strong> the speed of a website<\/strong>.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1574886499201{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Enable file compression on your site to reduce the size of HTML, CSS, and JavaScript files. The recommended app for this is <\/span><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.gnu.org\/software\/gzip\/\"><span style=\"font-weight: 400;\">  Gzip.<\/span><\/a><\/span><span style=\"font-weight: 400;\">  WordPress has a number of plugins that can solve this problem.  <\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Minimize CSS, JavaScript, and HTML files. Google recommends the use of <\/span> <a style=\"color: #000000;\" href=\"https:\/\/cssnano.co\/\"><span style=\"font-weight: 400;\"><span style=\"color: #fd6600;\"> CSSNano<\/span><\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/webpack.js.org\/plugins\/uglifyjs-webpack-plugin\/\"><span style=\"font-weight: 400;\"> UglfyJS<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to address this issue.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Limit and reduce the number of redirects because they slow down the site, because with each new page load, a new client-side request and response protocol is waited for, which leads to a slowdown of the site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Take advantage <\/span><i><span style=\"font-weight: 400;\">of caching<\/span><\/i><span style=\"font-weight: 400;\">  on the search engines. Search engines retain (cache) a lot of information when loading a website. The cache helps to ensure that all these resources are not reloaded when the user comes to the site again, which significantly increases the loading speed.  <\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Images on a website often carry a lot of weight with them, so optimizing them is of great importance. The recommended tool for compressing a photo is <\/span><span style=\"color: #fd6600;\"> <a style=\"color: #fd6600;\" href=\"https:\/\/tinypng.com\/\"><span style=\"font-weight: 400;\"> tinypng<\/span><\/a><span style=\"font-weight: 400;\">.com.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Use a CDN. A CDN is a network of servers located in different geographical locations, which allows for a shorter response period to requests, and therefore faster loading of the site. <\/span><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/cloud.google.com\/cdn\/?utm_source=googleutm_medium=cpcutm_campaign=emea-emea-all-en-dr-skws-all-all-trial-e-gcp-1007176utm_content=text-ad-none-any-DEV_c-CRE_167351633227-ADGP_Hybrid+%7C+AW+SEM+%7C+SKWS+~+EXA_M:1_EMEA_EN_Networking_CDN_cdn+service%23SQR-KWID_43700016295532967-kwd-6488394475-userloc_9077170utm_term=KW_cdn%20service-ST_cdn+serviceds_rl=1242850ds_rl=1245734ds_rl=1245734gclid=CjwKCAjw0vTtBRBREiwA3URt7vjqpUyOsD4EqRNjFE0PIyXxAAmz5GlFGZ1GZdxMnFj51siwJ_zybBoCpY0QAvD_BwE\"> <i><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">Google&#8217;s CDN is located at the following address.<\/span><\/i><\/a><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Optimize<\/span><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/moz.com\/blog\/improving-search-rank-by-optimizing-your-time-to-first-byte\"> <i><span style=\"font-weight: 400;\">time to first byte<\/span><\/i><\/a><\/span><span style=\"font-weight: 400;\">. A parameter that measures how long it takes for a browser to receive the first byte of information from a web server. A parameter that is considered important in the overall ranking of websites.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\">The <span style=\"font-weight: 400;\">following is how to prevent your site from being blocked from loading by Java Script until it loads:<\/span><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/v5\/get-started\"><i><span style=\"font-weight: 400;\"> PageSpeed Insights API<\/span><\/i><\/a><\/span><\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1656269272860{padding-top: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><b>Site Speed Test Tools<\/b><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1581683719275{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=SR\"><b><i>Google Page Speed Insights<\/i><\/b><\/a><\/span><span style=\"font-weight: 400;\"> is free <\/span><i><span style=\"font-weight: 400;\">of charge.<\/span><\/i><span style=\"font-weight: 400;\">This is a tool that evaluates the speed of the site and provides useful information on what needs to be improved in order to improve the speed of the site. Where can you get better information on how to improve your website, if not from yourself?   <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i>, <span style=\"font-weight: 400;\">which has determined the factors and requirements that affect speed.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1574939237562{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">In addition to <em>Google&#8217;s<\/em> tool for measuring website speed, an excellent and very useful tool is <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/gtmetrix.com\/\"><strong><em>GTmetrix<\/em>. <\/strong><\/a><\/span><\/span><span style=\"color: #000000;\">Like <em>Google Page Speed Insights<\/em> , this tool provides excellent analysis and suggestions on what to improve on the site.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1574886523268{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Other useful tools include <\/span><b><i>Lighthouse<\/i><\/b><span style=\"font-weight: 400;\">, also <\/span><i><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">a Google product, and<\/span><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/webpagetest.org\/\"> <b>WebPageTest.org<\/b><\/a><b>.<\/b><\/span><\/i><\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1YJEe7N5vbLjdxpMeRlP67eKOzDvpFfFj&#8221; css=&#8221;.vc_custom_1574886128068{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1574886183825{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">The easiest way to use <i><span style=\"font-weight: 400;\">Lighthouse<\/span><\/i><span style=\"font-weight: 400;\"> is through the <\/span><i><span style=\"font-weight: 400;\">Chrome<\/span><\/i> extension <span style=\"font-weight: 400;\"> , which is very easy to install. <\/span><i><span style=\"font-weight: 400;\">Lihthouse<\/span><\/i><span style=\"font-weight: 400;\">  It provides us with a large amount of data and advice on what to do to improve the performance of the website. So,   <\/span><i><span style=\"font-weight: 400;\">Lighthouse<\/span><\/i><span style=\"font-weight: 400;\"> helps us analyze each page individually. <\/span><i><span style=\"font-weight: 400;\">WebPageTest<\/span><\/i><span style=\"font-weight: 400;\">  It allows us to check the response time of the server we are using. With the help of this website, we can check how this factor affects the performance of the site. (We choose the one that best suits our needs.)  <\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1656167995890{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><b>A key factor on mobile devices<\/b><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">When it comes to the speed of Google&#8217;s website <\/span><i><span style=\"font-weight: 400;\"><\/span><\/i><span style=\"font-weight: 400;\">  It focuses on the speed of the site on mobile devices. This can also be seen in the announcements that appear in the   <\/span><i><span style=\"font-weight: 400;\">Search Console<\/span><\/i> <span style=\"font-weight: 400;\">is a mobile-first <\/span><i><span style=\"font-weight: 400;\">index. <\/span><\/i> <span style=\"font-weight: 400;\">This means that Google primarily takes the mobile version of the website when indexing and ranking. Since January 2019, all new sites have been subject to this procedure, while old sites have been migrated to    <\/span><i><span style=\"font-weight: 400;\">Mobile first<\/span><\/i><span style=\"font-weight: 400;\"> when <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i><span style=\"font-weight: 400;\"> determines that they have met the criteria.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">  This means that everyone needs to adapt their websites to load as quickly as possible on mobile devices. For this reason,   <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i><span style=\"font-weight: 400;\"> has launched <\/span> an <i><span style=\"font-weight: 400;\">open-source <\/span><\/i><span style=\"font-weight: 400;\">project called <\/span><b><i>Accelerated<\/i><\/b> <b><i>Mobile Pages (AMP).<\/i><\/b><span style=\"font-weight: 400;\"> Websites that use AMP in search on mobile devices are specially marked with a lightning icon.<\/span><\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1cbE3nh9iWx3F_Joz3GeiSwt6Mxsb3Zsr&#8221; css=&#8221;.vc_custom_1574886274995{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1574886323042{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">If we know that speed is one of the most important factors for ranking on <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i><span style=\"font-weight: 400;\">, and we add the rumors that AMP is one of the factors that counts for <\/span><i><span style=\"font-weight: 400;\">mobile first index<\/span><\/i><span style=\"font-weight: 400;\"> on <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i><span style=\"font-weight: 400;\">I&#8217;m going to have to take this technology as an important thing. 2018. The official year was announced.  <\/span><i><span style=\"font-weight: 400;\">WordPress<\/span><\/i><span style=\"font-weight: 400;\">  A plugin that supports AMP. Given that the AMP   <\/span><i><span style=\"font-weight: 400;\">Google&#8217;s<\/span><\/i> <span style=\"font-weight: 400;\">initiative certainly needs to be given due attention, as it is expected that <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i> will<span style=\"font-weight: 400;\">  Try to put your idea into action to the end. With search increasingly moving to mobile devices, the use of technologies that speed up the loading of the site on these devices is certainly crucial for SEO. <\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1656168376986{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong>I nad popom ima pop\u00a0<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Brzina ipak nije ba\u0161 najva\u017enija.\u00a0<em>Google\u00a0<\/em>u velikoj meri forsira T<em>ime to First Byte<\/em>\u00a0(TTFB) u rangiranju rezultata, a ovaj pokazatelj se znatno razlikuje od brzine u\u010ditavanja va\u0161e stranice. U stvari, mnogi SEO profesionalci se sla\u017eu da\u00a0<em>Google\u00a0<\/em>pridaje znatno ve\u0107u vrednost TTFB-u nego brzini stranice.<\/span><\/p>\n<p><span style=\"color: #000000;\" data-preserver-spaces=\"true\">TTFB je vreme potrebno da se od servera zahteva informacija i po\u0161alje tra\u017eena informacija. Ili prosto re\u010deno vreme od kad do\u0111ete na sajt dok ne po\u010dne da se prikazuje prvi sadr\u017eaj.<\/span><\/p>\n<p><span style=\"color: #000000;\">Kao i vec\u0301ina elemenata u SEO-u, i TTFB je blisko povezan sa korisni\u010dkim iskustvom. Korisnici koji moraju da \u010dekaju da se va\u0161a stranica u\u010dita (bez stvarnih naznaka da je sajt aktivan i da namerava da se u\u010dita u narednih nekoliko sekundi) \u0107e vrlo verovatno oti\u0107i sa sajta zbog lo\u0161eg iskustva. \u0160to vi\u0161e frustrirate svoje korisnike, G<em>oogle c<\/em>\u0301e vi\u0161e devalvirati va\u0161 sajt.<\/span><\/p>\n<p><span style=\"color: #000000;\" data-preserver-spaces=\"true\">Prema preporukama TTFB na veb sajtu treba da bude manji od 200 milisekundi (ms). Ovaj broj se tako\u0111e razlikuje po vrsti sadr\u017eaja na va\u0161im stranicama. Stati\u010dki sadr\u017eaj bi trebalo da se u\u010ditava brzinom od 100 ms, dok bi dinami\u010dki sadr\u017eaj trebalo da se u\u010ditava brzinom od 200 \u2013 500 ms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"color: #000000;\">Za jo\u0161 vesti i interesantnih pri\u010da iz digitalnog marketinga<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/\" target=\"_blank\" rel=\"noopener\">posetite na\u0161u blog stranu<\/a><\/span>\u00a0ili <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">zapratite na\u0161 Instagram profil.<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #000000;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News  Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1656166442798{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]From GoogleIt has been officially confirmed that the speed of the site is one of the factors that affect the positioning of the site in the search. This is especially important for websites on mobile devices. According to data from According to Google, the&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4384],"tags":[4378,4396,4401,4377,4376,4411],"post_series":[],"class_list":["post-26487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","tag-content-en","tag-keywords-en","tag-optimization","tag-search-engine-optimization-en","tag-website-optimization-en-2","tag-wordpress-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How does the speed of the site affect SEO?<\/title>\n<meta name=\"description\" content=\"According to Google, site speed is one of the important factors that affect the search engine ranking. This is especially important for websites on mobile devices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-does-site-speed-affect-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Website Speed Affects SEO - Digitizer\" \/>\n<meta property=\"og:description\" content=\"According to Google, site speed is one of the important factors that affect the search engine ranking. 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