{"id":26446,"date":"2024-11-14T14:55:16","date_gmt":"2024-11-14T13:55:16","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/statistics-of-social-networks-in-2018\/"},"modified":"2026-01-09T15:33:22","modified_gmt":"2026-01-09T14:33:22","slug":"statistics-of-social-networks-in-2018","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/statistics-of-social-networks-in-2018\/","title":{"rendered":"Social media statistics in 2018"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text]<span style=\"color: #000000;\"><strong>Social media marketing <\/strong>isn&#8217;t just about trying to track down a random rush of people who come and then disappear without a trace &#8211; leaving only a void as a testimony!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">In fact, <strong>social media marketing<\/strong> is a highly measurable thing, full of analytics, statistics, behavior, and trends among users. Everything is tracked on the Internet, from optimal time for <em>engagement<\/em> , likes and reactions, <em>click<\/em> <em>through<\/em> <em>rate<\/em>, to demographics and <em>referral<\/em> traffic. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">There are a lot of statistics to keep track of, a good part of which marketers overlook. Although social media is constantly improving and changing, social media statistics can be useful for any marketing strategy. <\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1584733848149{padding-top: 50px !important;padding-bottom: 20px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Why are social media statistics important?<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text]<span style=\"color: #000000;\">An interesting fact from 2017 is that the attention span of social media users dropped by as much as 8 seconds for users of most social networks. Knowing about this change in the length of attention that users pay to the content, marketers were able to &#8220;weight&#8221; their video materials, as well as the entire presentation.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">The number of social media users is growing every day, so why miss out on the information you need to reach them?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Creating content in 2018 that will reach a large number of them is certainly something that will be important for your business. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">This is a new opportunity to develop and improve your <em>online<\/em> marketing strategies using statistics, and thus improve your <strong>marketing on social networks.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Take advantage of the full potential of social media marketing using this data:<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584733888642{padding-top: 50px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Trends to consider<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"color: #000000;\">Useful information should be kept in mind: the world&#8217;s population is 7.6 billion, of which as many as 4.1 billion people use the Internet.<\/span>[\/vc_column_text][vc_column_text]\n<h4 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Social media in general.<\/strong><\/span><\/h4>\n[\/vc_column_text][vc_column_text]\n<ul>\n<li><span style=\"color: #000000;\">Nearly half of the world&#8217;s population (3.03 billion) uses social media.<\/span><\/li>\n<li><span style=\"color: #000000;\">64% of <em>online<\/em> shoppers say that a video on social media helped them decide to buy something.<\/span><\/li>\n<li><span style=\"color: #000000;\">Only 43% of <em>online<\/em> stores have received significant traffic from their social media.<\/span><\/li>\n<li><span style=\"color: #000000;\">Awareness is key: 77% of Twitter users value a brand more if their tweet has been responded to. On average, they are responded to within 10 hours, although clients want a response within 4 hours. <\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/6-neophodnih-stvari-za-b2b-content-marketing\/\"><em>Content marketing is a priority for B2B businesses.<\/em> <\/a><\/span>Immediately after building a brand <em>engagement<\/em> on social media.<\/span><\/li>\n<li><span style=\"color: #000000;\">59% of adults between the ages of 18 and 29 use <em>Instagram<\/em>.<\/span><\/li>\n<li><span style=\"color: #000000;\">Users spend an average of 20 minutes on <em>Facebook<\/em>, or one in six minutes spent online.<\/span><\/li>\n<li><span style=\"color: #000000;\">On average, 57 billion <em>YouTube<\/em> users watch 5 billion videos per day. Of the 2.1 billion <em>profiles on Facebook<\/em>, 270 million are fake. <\/span><\/li>\n<li><span style=\"color: #000000;\">86% of women will consult social media before making a purchase.<\/span><\/li>\n<li><span style=\"color: #000000;\">69% of people access social media via mobile devices.<\/span><\/li>\n<li><span style=\"color: #000000;\">89% of people use apps on their smartphones, while only 11% use standard websites. It&#8217;s no big surprise that <em>Facebook<\/em> is the most popular app with a 19% share (measured by time spent on the app) <\/span><\/li>\n<li><span style=\"color: #000000;\">57% of all mobile users won&#8217;t recommend a business if their mobile site is poorly designed and slow<\/span><\/li>\n<li><span style=\"color: #000000;\">40% of mobile users are looking for a local business.<\/span><\/li>\n<li><span style=\"color: #000000;\">Mobile search sites that load in 5 seconds or less will have 70% longer session times than their slower competitors<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n<h3><span style=\"color: #000000;\"><strong>Instagram<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text]\n<ul>\n<li><span style=\"color: #000000;\">Total number of monthly active users: 800 million.<\/span><\/li>\n<li><span style=\"color: #000000;\">Total number of daily active users: 500 million.<\/span><\/li>\n<li><span style=\"color: #000000;\">People who use <em>Instagram<\/em> <em>Stories<\/em> every day: 300 million.<\/span><\/li>\n<li><span style=\"color: #000000;\">Number of photos published to date: over 40 billion.<\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/blog\/instagram-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Number of businesses on <em>Instagram<\/em><\/a>:<\/span> 25 million.<\/span><\/li>\n<li><span style=\"color: #000000;\">Daily number of <em>likes on Instagram<\/em>: 4.2 billion.<\/span><\/li>\n<li><span style=\"color: #000000;\">Number of photos published per day: 95 million, up from 70 million last year.<\/span><\/li>\n<li><span style=\"color: #000000;\">68% of <em>Instagram<\/em> users are women.<\/span><\/li>\n<li><span style=\"color: #000000;\">32% of all internet users use <em>Instagram<\/em>.<\/span><\/li>\n<li><span style=\"color: #000000;\">38% of women and 26% of men who are internet users use <em>Instagram<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\">17% of teens say <em>Instagram<\/em> is their most important app.<\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Instagram<\/em> is expected to generate $5 billion in revenue from advertising this year.<\/span><\/li>\n<li><span style=\"color: #000000;\">Every day, 200 million <em>Instagram<\/em> users visit a business profile<\/span><\/li>\n<li><span style=\"color: #000000;\">Posts with at least one <em>hashtag<\/em> have 12.6% more <em>engagement<\/em>.<\/span><\/li>\n<li><span style=\"color: #000000;\">When <em>Instagram<\/em> introduced video, 5 million videos were uploaded in the first 24 hours.<\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Instagram<\/em> videos have twice as much <em>engagement<\/em> as photos.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n<h3><span style=\"color: #000000;\"><strong>Facebook<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text]\n<ul>\n<li><span style=\"color: #000000;\">Total number of monthly active users: 2.072 billion.<\/span><\/li>\n<li><span style=\"color: #000000;\">Total number of monthly active users on a mobile device: 1.66 billion.<\/span><\/li>\n<li><span style=\"color: #000000;\">Total number of daily active users on a desktop computer: 1.368 billion.<\/span><\/li>\n<li><span style=\"color: #000000;\">Total number of daily active users on mobile: 1.57 billion.<\/span><\/li>\n<li><span style=\"color: #000000;\">Women represent 53% <em>of Facebook<\/em> users, and men represent 47%.<\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Facebook<\/em> users have an average of 155 friends.<\/span><\/li>\n<li><span style=\"color: #000000;\">56% of users over the age of 65 are on Facebook, and 63% of users are between the ages of 50 and 64.<\/span><\/li>\n<li><span style=\"color: #000000;\">87% of internet users between the ages of 18 and 29 are on <em>Facebook<\/em>.<\/span><\/li>\n<li><span style=\"color: #000000;\">More than 40 million small businesses have active pages on <em>Facebook<\/em>.<\/span><\/li>\n<li><span style=\"color: #000000;\">The percentage of 18-34-year-olds who check <em>Facebook<\/em> first thing in the morning is 48%.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n<h3><span style=\"color: #000000;\"><strong>Twitter<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text]\n<ul>\n<li><span style=\"color: #000000;\">Total number of monthly active users: 330 million.<\/span><\/li>\n<li><span style=\"color: #000000;\">Total number of daily tweets: 500 million.<\/span><\/li>\n<li><span style=\"color: #000000;\">Percentage of <em>Twitter<\/em> users on mobile devices: 80%.<\/span><\/li>\n<li><span style=\"color: #000000;\">Number of <em>daily active Twitter<\/em> users: 100 million.<\/span><\/li>\n<li><span style=\"color: #000000;\">24% of all male internet users use <em>Twitter<\/em>, as do 21% of all female users.<\/span><\/li>\n<li><span style=\"color: #000000;\">37% of Twitter users are between 19-29 years old, 25% of users are between 30-49 years old.<\/span><\/li>\n<li><span style=\"color: #000000;\">Overall <em>engagement with ads<\/em> is growing by 91% year on year.<\/span><\/li>\n<li><span style=\"color: #000000;\">More than 100 million tweets contained GIFs in 2015.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n<h3><span style=\"color: #000000;\"><strong>LinkedIn<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text]\n<ul>\n<li><span style=\"color: #000000;\">Total number of <em>LinkedIn<\/em> users: 500 million.<\/span><\/li>\n<li><span style=\"color: #000000;\">Total number of monthly active users: 250 million.<\/span><\/li>\n<li><span style=\"color: #000000;\">Percentage of users who use <em>LinkedIn<\/em> on a daily basis: 40%<\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/da-li-je-linkedin-platforma-za-vasu-reklamu\/\">Number of <em>new LinkedIn<\/em> users<\/a> <\/span>per second: 2.<\/span><\/li>\n<li><span style=\"color: #000000;\">57% of users are men, 44% are women.<\/span><\/li>\n<li><span style=\"color: #000000;\">13% of users are between the ages of 15-34.<\/span><\/li>\n<li><span style=\"color: #000000;\">28% of all male internet users use <em>LinkedIn<\/em>, and 27% of all female users<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584733966196{padding-top: 50px !important;padding-bottom: 20px !important;}&#8221;]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Now you know<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text]<span style=\"color: #000000;\">Statistics can give us important insights and guide actions that can help design an effective advertising plan. We can track all the important numbers for our business and mark the most important ones that we will focus on our marketing strategy. Take advantage of them and you will be able to improve any business plan and achieve greater success.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">However, keep in mind that customers are not statistics, clients are people, so treat them as such, trying to provide the best possible service or service to your customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/kontakt\/\" target=\"_blank\" rel=\"noopener noreferrer\">For any question or service related to your online presence and advertisement, there is an experienced Digitizer team that is ready to help you.<\/a><\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text]Social media marketing isn&#8217;t just about trying to track down a random rush of people who come and then disappear without a trace &#8211; leaving only a void as a testimony! &nbsp; In fact, social media marketing is a highly measurable thing, full of analytics, statistics, behavior, and trends&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4388,4402,4407,4406],"post_series":[],"class_list":["post-26446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-social-media-management","tag-digital-en","tag-marketing-en","tag-online-en","tag-statistics","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media statistics in 2018<\/title>\n<meta name=\"description\" content=\"An interesting fact from 2017 is that the attention span of social media users dropped by as much as 8 seconds for users of most social networks. 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