{"id":26427,"date":"2024-11-14T14:55:11","date_gmt":"2024-11-14T13:55:11","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/5-things-youve-been-taught-about-social-media-marketing-that-just-arent-true\/"},"modified":"2026-01-09T15:33:28","modified_gmt":"2026-01-09T14:33:28","slug":"5-things-youve-been-taught-about-social-media-marketing-that-just-arent-true","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/5-things-youve-been-taught-about-social-media-marketing-that-just-arent-true\/","title":{"rendered":"5 Things You’ve Been Taught About Social Media Marketing That Just Aren’t True"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text]Social media and online marketing are constantly evolving and taking on new roles in the world we live in. At the same time, it is also changing the way we do business. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584730468294{padding-top: 30px !important;padding-bottom: 10px !important;}”]\n

Social Media Marketing – The 5 Most Common Myths<\/b><\/span><\/h1>\n[\/vc_column_text][vc_column_text]Although the idea of marketing on social networks<\/span><\/a> is present and quite elaborated in the last few years, there are still certain misconceptions related to this topic.<\/span><\/p>\n

We want to debunk a few of these myths when it comes to online marketing<\/strong> .<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584730588971{padding-top: 30px !important;padding-bottom: 10px !important;}”]\n

You need to have a lot of followers to be successful on social media.<\/span><\/h2>\n[\/vc_column_text][vc_column_text]Followers are a great thing – it means that your brand is liked enough by people to subscribe to your feed<\/em> and get regular updates.<\/span><\/p>\n

As a marketer, it’s certainly tempting to measure the success of your social media strategy by the volume of your audience that follows you. However, keep in mind that just because someone follows you doesn’t mean they read every post you make. Followers are a good metric, but engagement is certainly <\/em>even better. <\/span><\/p>\n

The goal is to make sure that your audience engages as much as possible with the content on your social media. Pay more attention to engagement<\/em> metrics. This can be content shares, or replies and comments on posts. <\/span>[\/vc_column_text][vc_single_image source=”external_link” alignment=”center” css=”.vc_custom_1570536357511{padding-top: 30px !important;padding-bottom: 30px !important;}” custom_src=”https:\/\/www.digitizer.rs\/blog\/5-stvari-koje-su-vas-ucili-o-marketingu-na-drustvenim-mrezama-koje-jednostavno-nisu-istina-share.jpg”][vc_column_text css=”.vc_custom_1584730728010{padding-top: 30px !important;padding-bottom: 10px !important;}”]\n

Build a personal relationship.<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text]It’s likely that you’ll never meet most of your customers in person. This is the inevitability of doing business over the Internet. However, if you don’t have a human touch in addressing your audience, as far as they are concerned, you can also be a robot. <\/span><\/p>\n

It is very important to give your business a personal touch and a tone of humanity \u2013 so your potential clients will definitely have more confidence and will not regret time and money towards your business. Moreover, they will be able to connect your brand<\/a><\/span> with real people. <\/span><\/p>\n

While the traffic and interaction on the website itself are of great importance, it is equally important that we develop communication on a personal, human basis. Everyone likes to feel that there is a real person on the other side with whom they can communicate. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584730763837{padding-top: 30px !important;padding-bottom: 10px !important;}”]\n

Marketing on the Internet requires an active attitude<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text] It’s great to see brands making an effort to be represented on all social networks \u2013 it shows that they have a very serious approach to business.
\nFrom a functional point of view, when users search for a business online, they are simply forced to find it in some form, if it is present on multiple social networks.
\nHowever, it is not necessary to be logged in to every social network. In fact, this can sometimes be harmful. You can dissolve too much and weaken your online presence.
\nTo ensure that you keep your focus on what brings the best results, keep the following in mind: <\/span><\/p>\n

 <\/p>\n