{"id":26424,"date":"2024-11-14T14:55:11","date_gmt":"2024-11-14T13:55:11","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-are-keywords-and-why-are-they-so-important\/"},"modified":"2026-01-09T15:33:28","modified_gmt":"2026-01-09T14:33:28","slug":"what-are-keywords-and-why-are-they-so-important","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/what-are-keywords-and-why-are-they-so-important\/","title":{"rendered":"What are keywords and why are they so important?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639511041350{padding-top: 0px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1639511303924{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Ako ste do sada imali bilo kakve dodrine ta\u010dke sa internetom, <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/izrada-i-dizajn-sajtova\/\" target=\"_blank\" rel=\"noopener\">veb sajtovima<\/a><\/span> i marketingom morali ste da \u010dujete za termin klju\u010dne re\u010di ili klju\u010dne fraze. To su zapravo one re\u010di koje su najbitnije za na\u0161 biznis, bilo da se odnose na uslugu koju pru\u017eamo, proizvod koji prodajemo ili bilo koji drugi aspekt poslovanja.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584728113557{padding-top: 30px !important;}&#8221;]\n<h1><strong><span style=\"color: #ff6600;\">What&#8217;s the keywords?<\/span><\/strong><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1639511397776{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><strong>Keywords<\/strong>are phrases and terms used by people to search the Internet in search of a product, service, or information that is important to them. As a website owner or <em>content<\/em> creator, you certainly want the <strong>keywords <\/strong>that are on your pages to be relevant to the searches that people perform on the Internet, so that you are among the first search results. As the old saying goes, the best place to hide your body is on the other side of <em>Google<\/em>. No one&#8217;s going there.   <\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1570536216870{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/sta-su-kljucne-reci-keywords.jpg&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1574889246835{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><strong>Keywords<\/strong> are the connective tissue between what people are looking for <a href=\"https:\/\/www.digitizer.rs\/blog\/content-marketing\/\">and <span style=\"color: #fd6600;\">your <em>content<\/em>, which tries to satisfy that need and fill the gap.<\/span><\/a> Your goal in good positioning on search engines is to attract organic traffic to the site, and the quality of that traffic will depend on the keywords you &#8220;targeted&#8221;.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584728204551{padding-top: 30px !important;}&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong>Not all that glitters is gold<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1639511481266{padding-top: 15px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">You need to make sure that the terms and phrases you want to position yourself for are unambiguously related to what you offer. Driving traffic to a website that isn&#8217;t related to the user&#8217;s intent can do more harm than good. You don&#8217;t want to end up attracting traffic from users who aren&#8217;t interested in what you have to offer.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">When it comes to keywords, keep in mind that they are always about your <em>audience as much<\/em> as the content on your website. To create content that will rank well in organic search and attract new customers, <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/blog\/seo-strategija-razumevanje-korisnika\/\">you need to understand the needs of those visitors \u2013 the language they use to search, as well as the type of content they&#8217;re looking for.<\/a><\/span> <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1570536231124{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/sta-su-kljucne-reci-baloon.png&#8221;][vc_column_text css=&#8221;.vc_custom_1574889290772{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Constant contact and communication with clients can certainly help you with this, from which you can get very valuable information. <em>Keyword<\/em> <em>research<\/em> is also an essential step in defining a strategy. For this, you can take advantage of free tools, such as <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/moz.com\/explorer\">Keyword Explorer<\/a><\/span> or <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Ubersuggest<\/a>.<\/span>  <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584728166125{padding-top: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Keywords (Long-tail<\/strong><strong> keywords) <\/strong> <\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584728224613{padding-top: 15px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">What does this term mean? This term refers to search queries that consist of two, and very often more, words or terms. This type of search is much more accurate and much better reflects the ultimate intention of the person who searches the Internet with that term.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Keywords are the ultimate goal of each of us. But it should be taken into account that the competition for such phrases is generally very high, and it is much easier to achieve success using key phrases (<em>long-tail). <\/em>  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">In addition, individual words can often be irritatingly unclear and confusing. For example, if someone types the word dog into a search engine, you won&#8217;t have the slightest idea what it&#8217;s actually looking for, whether it&#8217;s dog food, a leash, a vet, or just a website with pictures of cute dogs. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">That&#8217;s why <em>long-tail<\/em> keywords have a much clearer end intent.<em> Also, which is very important, this type of keywords has less competition, which makes it drastically easier to position for them.<\/em> <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1570536250070{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/sta-su-kljucne-reci-grafikon.png&#8221;][vc_column_text css=&#8221;.vc_custom_1639511594918{padding-top: 30px !important;}&#8221;]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Keywords and <em>content<\/em> strategy<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1639511574511{padding-top: 15px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Izbor klju\u010dnih re\u010di mora u potpunosti da bude prioritet u osmi\u0161ljavanju Va\u0161e <em>content<\/em> strategije. Po\u0161to klju\u010dne re\u010di u mnogome odre\u0111uju sadr\u017eaj svake Va\u0161e stranice, najbolje je svaku stranu optimizovati za odre\u0111enu klju\u010dnu re\u010d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Kreiranjem ovakve strategije mo\u0107i \u0107ete bolje da razumete uticaj Va\u0161eg postoje\u0107eg <em>content<\/em>-a i da identifikujete slabe ta\u010dke ili praznine koje treba popuniti. Istovremeno Va\u0161 sadr\u017eaj (<em>content<\/em>) \u0107e biti optimizovan za ciljane klju\u010dne re\u010di, a i razumevanje Va\u0161e ciljane publike i njihovih interesa mnogo bolje.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Za jo\u0161 vesti i interesantnih pri\u010da iz digitalnog marketinga<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/\">posetite na\u0161u blog stranu<\/a><\/span>\u00a0<span style=\"color: #000000;\">ili<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">zapratite na\u0161 Instagram profil.<\/a><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1639511568311{padding-top: 30px !important;}&#8221;]<span style=\"color: #000000;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639511041350{padding-top: 0px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1639511303924{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]Ako ste do sada imali bilo kakve dodrine ta\u010dke sa internetom, veb sajtovima i marketingom morali ste da \u010dujete za termin klju\u010dne re\u010di ili klju\u010dne fraze. To su zapravo one re\u010di koje su najbitnije za na\u0161 biznis, bilo da se odnose na uslugu koju&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373],"tags":[4398,4396,4377,4376],"post_series":[],"class_list":["post-26424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","tag-google-en","tag-keywords-en","tag-search-engine-optimization-en","tag-website-optimization-en-2","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keywords and why are they important?<\/title>\n<meta name=\"description\" content=\"Keywords are queries that people use to search the Internet for a product, service, or information that is 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