{"id":26416,"date":"2024-11-14T14:55:10","date_gmt":"2024-11-14T13:55:10","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-to-do-when-changing-the-algorithm\/"},"modified":"2026-07-20T12:31:40","modified_gmt":"2026-07-20T10:31:40","slug":"what-to-do-when-changing-the-algorithm","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/what-to-do-when-changing-the-algorithm\/","title":{"rendered":"What do you do when you change the algorithm?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1584778108322{padding-top: 30px !important;padding-bottom: 30px !important;}”]In the world of digital marketing, the algorithm and its change<\/a> on <\/span><\/span>social media is always breaking news.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778276603{padding-top: 30px !important;}”]\n

The algorithm is an unknown and a great challenge<\/span><\/strong><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778293168{padding-top: 15px !important;padding-bottom: 30px !important;}”]Due to the great dependence of brands on social networks as a marketing channel, the algorithm and its slightest change ties the hands of marketers.<\/span><\/p>\n

Here are some tips on what to do when a social network decides to change the way content is distributed.<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1584778310940{padding-top: 30px !important;}”]\n

Be a turtle, not a rabbit<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778318956{padding-top: 15px !important;padding-bottom: 30px !important;}”]Often the initial panic caused by changes and hasty decisions made at that moment, can bring more harm than good. Stay calm and carefully analyze the impact of the changes, and only then can you decide on measures to adjust your strategy. These changes will be based on actual results, not rumors. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1584778329518{padding-top: 30px !important;}”]\n

Study all factors<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778336316{padding-top: 15px !important;padding-bottom: 30px !important;}”]The algorithm can affect your success both positively and negatively, but it can also affect many other factors – the type and quality of content, quality, or key events. The most important thing is to understand what the results of your social media performance are and what factors affect its performance. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778351228{padding-top: 30px !important;}”]\n

Be smart<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778370916{padding-top: 15px !important;padding-bottom: 30px !important;}”]Major changes in the algorithm are the ideal time to test different assumptions. Try some experiments whose failure won’t be too bad for the business, and figure out what works and what doesn’t. It’s best to run a separate experiment for each social network. This would give you a much deeper understanding of how your content should be customized. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778363444{padding-top: 30px !important;}”]\n

Take advantage of change for growth<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778377900{padding-top: 15px !important;padding-bottom: 30px !important;}”]Adapt. <\/strong>For example, if you’re running out of organic reach, try a larger number of actions. That will definitely help a little. To begin with. Focus on collaborating with influencers and creating content.<\/em> This will give you more mentions and shares, and will give you even better results than the first step. If social media is starting to push video content to the top of the search engine, start producing more video content. It’s a lot of work, but the results will be much better. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778388472{padding-top: 30px !important;}”]\n

Collect, think and change if possible<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778394894{padding-top: 15px !important;padding-bottom: 30px !important;}”]Work together to decide what needs to be changed. Change can certainly be painful, but it is inevitable. The thing that is critical in a world of constant change is that you have different methods and channels through which you reach your customers – SEO, social media, SEM, paid advertising, email, etc. In this way, your <\/span> KPIs<\/span><\/a> will not be immediately compromised by changes made by any platform.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778403996{padding-top: 30px !important;}”]\n

Constantly analyze<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778410422{padding-top: 15px !important;padding-bottom: 30px !important;}”]It is necessary to constantly monitor the analytics, even when there are no changes in the algorithm. As we have already emphasized, the most important thing is not to panic. You don’t have to rush into changes because it takes time to understand the algorithm change. Analytics will certainly be of great help in this. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778423457{padding-top: 30px !important;}”]\n

Practice A\/B Testing<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778432245{padding-top: 15px !important;padding-bottom: 30px !important;}”]Take care of the main indicators of your performance and how algorithm changes affect the desired actions. From time to time, you need to conduct an A\/B test to see which strategy gives better results. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778455106{padding-top: 30px !important;}”]\n

Find out what you’re missing<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778462216{padding-top: 15px !important;padding-bottom: 30px !important;}”]Once you understand what all the changes have been made and why, identify the gaps that now exist in your strategy. Once you’ve identified what’s missing, adjust your content and strategy accordingly. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778480183{padding-top: 30px !important;}”]\n

Explore<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778487209{padding-top: 15px !important;padding-bottom: 30px !important;}”]Reacting to changes the moment they happen will surely drive you crazy. Continue to meet the needs of your audience with discipline and steadfastness. Don’t chase after every new idea. Better devote yourself to thorough research on how to improve the strategies you are currently using. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778509731{padding-top: 30px !important;}”]\n

Differentiate changes<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778517599{padding-top: 15px !important;padding-bottom: 30px !important;}”]When a social network changes its algorithm, it’s inevitable that you’ll find it harder to see where the organic reach<\/em> is going, but the gist remains the same. An algorithm that changes the favored form of content<\/em> will certainly require a change in strategy, but an update <\/em>that changes what engagement<\/em> will consist of is simply accepted as the new normal. <\/span><\/p>\n

 <\/p>\n

Track and respond to the reactions of your audience, not the algorithm. You won’t believe how little an algorithm change can affect your business if you stay focused on what works for your audience all the time. Use qualitative feedback, not just quantitative feedback<\/em>. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778703334{padding-top: 30px !important;}”]\n

Ask yourself why<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778711423{padding-top: 15px !important;padding-bottom: 30px !important;}”]There is a specific reason behind every algorithm change. Is the reason for the migration of the audience from the platform and an attempt to get it back? Or maybe it’s the overload of marketing content that’s stifling the system. Whatever the reason, you should make sure that you are not the reason for such a change and decide what is the right course to continue attracting your audience. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778721166{padding-top: 30px !important;}”]\n

Go the way you go<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778728288{padding-top: 15px !important;padding-bottom: 30px !important;}”]Think about what will set you apart from others. Whenever there is a change, everyone starts to implement the same new strategy. In reality, the most successful people on social media are those who think about what they can do differently from others. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778738580{padding-top: 30px !important;}”]\n

Stick to the plan<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778745870{padding-top: 15px !important;padding-bottom: 30px !important;}”]This is not easy. On the other hand, it’s not that hard. Let’s get back to the plan: What is the reason why we were hit in the first place? What does it take (how much money) to maintain the level of activity needed to achieve our goals? What is the best solution? Then compare these two aspects. Sometimes it only takes subtle changes, and sometimes it takes a change in the whole strategy. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778757477{padding-top: 30px !important;}”]\n

Become immune to the algorithm<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778764707{padding-top: 15px !important;padding-bottom: 30px !important;}”]After all, all changes in the algorithm are made to improve the end user experience. Your strategy should be based on the <\/span> Continuous production of high-quality and useful content<\/em>.<\/a><\/span> In the game of chasing with an algorithm, you can’t win, but in the game of creating great content, you can.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778785051{padding-top: 30px !important;}”]\n

Take care of the end goal<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778792063{padding-top: 15px !important;padding-bottom: 30px !important;}”]Creating a strategy that takes into account the bigger picture of what you want to achieve at all times is the key to success. Maintain constant communication with your audience about what their need is, and thus avoid juggling social media. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778803130{padding-top: 30px !important;}”]\n

Don’t play<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778811012{padding-top: 15px !important;padding-bottom: 30px !important;}”]If you think you’re going to play the algorithm, you’re playing the wrong game.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584778820164{padding-top: 39px !important;}”]\n

Cancel<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584778826338{padding-top: 15px !important;padding-bottom: 30px !important;}”]No, of course we don’t think you should give up on your online appearance. Give up whining with the constant changes of the algorithm on social networks and dedicate yourself to what we have already emphasized. Produce quality content, invest in the optimization of both your site and the content itself, and the results in the long run will definitely come. <\/span><\/p>\n

 <\/p>\n

If all of this seems too complicated and difficult for you.<\/span> The experienced team of Digitizer is here to help you design a quality performance and strategy. Call us! <\/a><\/span>[\/vc_column_text][vc_column_text]Made by Mladen Radosavljevi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1584778108322{padding-top: 30px !important;padding-bottom: 30px !important;}”]In the world of digital marketing, the algorithm and its change on social media is always breaking news.[\/vc_column_text][vc_column_text css=”.vc_custom_1584778276603{padding-top: 30px !important;}”] The algorithm is an unknown and a great challenge [\/vc_column_text][vc_column_text css=”.vc_custom_1584778293168{padding-top: 15px !important;padding-bottom: 30px !important;}”]Due to the great dependence of brands on social…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4386],"post_series":[],"class_list":["post-26416","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","tag-algorithm","entry","no-media"],"yoast_head":"\nWhat to do when changing the algorithm - News & Stories | DIGITIZER<\/title>\n<meta name=\"description\" content=\"The algorithm can affect your success both positively and negatively, but it can also affect many other factors - the type and quality of content, quality, or key events. 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