{"id":26409,"date":"2024-11-14T14:55:08","date_gmt":"2024-11-14T13:55:08","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/storytelling-telling-a-story-or-something-more-than-that\/"},"modified":"2026-07-20T12:31:40","modified_gmt":"2026-07-20T10:31:40","slug":"storytelling-telling-a-story-or-something-more-than-that","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/storytelling-telling-a-story-or-something-more-than-that\/","title":{"rendered":"Storytelling – Telling a story or something more than that"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1655290566079{padding-top: 30px !important;padding-bottom: 30px !important;}”]People love stories. We are all made for stories. Stories are what bind us together. They transcend time, space, reality. They shape us from our earliest childhood. We love interesting, inspiring, educational, humorous stories. From prehistoric times and cave drawings of buffalo hunting (or today’s interpretation of hunting a woman with a club), people love them. They affect us on an emotional, empathetic level. Stories move us to think and take action.<\/strong><\/a><\/span><\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1655290640488{padding-top: 30px !important;padding-bottom: 30px !important;}”]This is exactly where the reason for the importance of storytelling or storytelling lies – in a well-designed marketing campaign. The story is that which does not affect the rational part of the human brain, but the instinctive, emotional part, which is much more impulsive and stronger than the rational part. Let us clarify. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1584779192534{padding-top: 30px !important;}”]\n

How does storytelling affect my brand? <\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1655462670254{padding-top: 15px !important;padding-bottom: 30px !important;}”]As we said before, people love stories. Emotional decision-making has a much greater impact on decision-making than numbers and facts. <\/span><\/p>\n

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And there’s no mystery here. There’s a scientific explanation for this: <\/span>Customers are driven primarily by emotions – feelings and experiences, rather than factual information, such as the qualities of the brand and the content that represents it. <\/span><\/p>\n

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The emotional response to an advertisement is much more influential on the customer’s decision to purchase <\/strong>a particular product than <\/strong>the content of the advertisement itself and the facts we present.<\/a><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1655462723860{padding-top: 30px !important;padding-bottom: 30px !important;}”]Interest me! <\/strong>This is the key point of a good storytelling. Our brain is in constant search for stories. People spend a third of their waking part of the day daydreaming and fantasizing. This stops the moment we get a good story that occupies our attention. <\/span><\/p>\n

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It’s much easier for people to remember a story than dry facts and data. This is because the human brain can’t tell the difference between listening\/reading a story and actually participating in it. In both cases, similar neurological centers are stimulated. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584779215848{padding-top: 30px !important;}”]\n

Be interesting, authentic, lucid…<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1655462788724{padding-top: 30px !important;padding-bottom: 30px !important;}”]Of course, the question arises – how to find a good story? It is in this question that the answer is found. To find a good story<\/strong>. Stories are all around us. And your brand certainly has a story of its own, it’s up to you to find it. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1655463330801{padding-top: 15px !important;padding-bottom: 30px !important;}”]To get started, answer the following questions: <\/span><\/p>\n

What is it that you’re offering? <\/span><\/p>\n

What<\/span>is your brand for? <\/span> <\/p>\n

What makes you different from others? <\/span><\/p>\n

If you want your story to have an impact, you need to base it on your clientele’s understanding. What motivates them, what are their needs, goals, dreams and aspirations? That is why this is the initial step. This is where the beginning of every good story begins. <\/span><\/p>\n

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Your story must have a good “bait”. The answers to the previous questions will certainly help you define the right “bait”. What’s going to motivate your target audience? Once you’ve defined this, you’ll have a foundation on which to develop your story. <\/span><\/p>\n

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The best stories and ideas usually come from the clients themselves. Listen to your audience. Clients are the best source of good stories. Their stories are credible (they really happened!), it’s easy to relate to them, and you won’t have to put too much effort into writing them. You can use them in integral form, or use their feed back <\/em>to create a story that is based on reality. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584779235081{padding-top: 30px !important;}”]\n

Once upon a time there was one….<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1655463956877{padding-top: 15px !important;padding-bottom: 30px !important;}”]Once you’ve found your story, it’s time to tell it. It’s important to tell it in the most impactful way<\/a><\/span> that will have the most impact on your customers. <\/span><\/p>\n

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Be authentic! <\/strong>Above all, people value honesty and authenticity. Stick to your brand’s main message. Emphasize how you meet the needs and solve the problems of your customers. Make it easy for your audience to identify with your brand and its values. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1655463686934{padding-top: 30px !important;padding-bottom: 30px !important;}” color=”#e87635″]Svaka dobra pri\u010da ima svoj po\u010detak, zaplet, razre\u0161enje i kraj. Pri\u010de o brendu<\/a><\/span> se ni po \u010demu ne razlikuju od toga. Neka va\u0161a pri\u010da ima dobar tempo. Donosite je deo po deo, dr\u017ee\u0107i publiku u konstantnom i\u0161\u010dekivanju i \u017eelji da \u010ditaju dalje. Sa druge strane, nemojte biti preop\u0161irni. Neka format bude prilago\u0111en kanalu preko koga se obra\u0107ate. Neka bude lak za \u010ditanje i \u0161erovanje.<\/span><\/p>\n

Za jo\u0161 vesti i interesantnih pri\u010da iz digitalnog marketinga <\/span>posetite na\u0161u blog stranu<\/span><\/a><\/span> ili <\/span>zapratite na\u0161 Instagram profil.<\/span><\/a><\/span><\/span><\/p>\n

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\u00a0<\/span>[\/vc_column_text][vc_column_text]Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1655290566079{padding-top: 30px !important;padding-bottom: 30px !important;}”]People love stories. We are all made for stories. Stories are what bind us together. They transcend time, space, reality. They shape us from our earliest childhood. We love interesting, inspiring, educational, humorous stories. From prehistoric times and cave drawings of buffalo hunting (or…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4384],"tags":[4378,4377,4376],"post_series":[],"class_list":["post-26409","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-website","tag-content-en","tag-search-engine-optimization-en","tag-website-optimization-en-2","entry","no-media"],"yoast_head":"\nTelling a story or something more than that<\/title>\n<meta name=\"description\" content=\"People love stories. We are made for stories. Stories are what bind us together. Stories transcend time, space, reality. They shape us from our earliest childhood. 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