{"id":29054,"date":"2024-11-14T15:45:05","date_gmt":"2024-11-14T14:45:05","guid":{"rendered":"https:\/\/www.digitizer.rs\/email-marketing\/"},"modified":"2026-05-15T11:03:43","modified_gmt":"2026-05-15T09:03:43","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/www.digitizer.rs\/en\/services-digitizer\/email-marketing\/","title":{"rendered":"Email marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row css_animation=&#8221;none&#8221; full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; column_spacing=&#8221;0px&#8221; el_class=&#8221;rows&#8221;][vc_column][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; text_align=&#8221;left&#8221; font_family=&#8221;Poppins&#8221; letter_spacing=&#8221;tighter&#8221; text_transform=&#8221;uppercase&#8221; line_height=&#8221;0.8&#8243; font_weight=&#8221;900&#8243; el_class=&#8221;services-heading-font&#8221;]EMAIL<br \/>\nMARKETING[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; text_align=&#8221;left&#8221; letter_spacing=&#8221;normal&#8221; font_weight=&#8221;400&#8243; font_size=&#8221;xs&#8221; line_height=&#8221;normal&#8221; color=&#8221;#dddddd&#8221; font_family=&#8221;Poppins&#8221;]The key to successful email marketing lies in a deep understanding of your target audience\u2019s needs, combined with in-depth knowledge of your email recipient database(s) and long-term strategic segmentation. Getting to know your business, understanding your audience, and focusing on what truly matters to both is how we achieve strong results.<\/p>\n<p>We\u2019re more than just a marketing agency \u2014 our mission is to provide you with full support.<\/p>\n<p>And we\u2019re obsessed with the success of your business.<\/p>\n<p>Email marketing is a vital part of any digital strategy, providing a direct line of communication with your audience and effectively supporting key marketing goals \u2014 such as increasing sales, building customer loyalty, and strengthening brand awareness. Email marketing is a constant, indispensable element of every successful business story. If you haven\u2019t started thinking about launching an email campaign yet \u2014 now is the time.[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1778835810541{margin-top: 20px !important;}&#8221; text_align=&#8221;left&#8221; font_family=&#8221;Poppins&#8221; letter_spacing=&#8221;tighter&#8221; text_transform=&#8221;uppercase&#8221; font_weight=&#8221;900&#8243; line_height=&#8221;1&#8243;]<a class=\"wpex-lightbox animated-iz-ideje-services\" href=\"#em-proces-pu\">email marketing process&gt;<\/a><br \/>\n<a class=\"wpex-lightbox animated-iz-ideje-services\" href=\"#em-proces-kk\">email marketing characteristics &gt;<\/a><br \/>\n<a class=\"animated-iz-ideje-services\" href=\"#packages\">packages &gt;<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;none&#8221; full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;0px&#8221; el_class=&#8221;inspirative1&#8243;][vc_column][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css_animation=&#8221;none&#8221; full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;0px&#8221; el_class=&#8221;rows&#8221;][vc_column css_animation=&#8221;none&#8221;]<div class=\"vcex-image-grid-wrap\"><div class=\"vcex-module vcex-image-grid vcex-justified-gallery wpex-clr wpex-lightbox-group\" data-justified-gallery=\"{&quot;selector&quot;:&quot;vcex-image-grid-entry&quot;,&quot;margins&quot;:5,&quot;rowHeight&quot;:200,&quot;lastRow&quot;:&quot;justify&quot;,&quot;captions&quot;:false}\"><div class=\"id-26138 vcex-image-grid-entry vcex-grid-item wpex-text-center\"><figure class=\"vcex-image-grid-entry-figure wpex-last-mb-0 wpex-clr\"><div class=\"vcex-image-grid-entry-img entry-media wpex-relative wpex-mb-20\"><a href=\"https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer1-scaled.webp\" class=\"vcex-image-grid-entry-link wpex-lightbox-group-item\" ><img width=\"779\" height=\"2560\" src=\"https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer1-scaled.webp\" class=\"wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" srcset=\"https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer1-scaled.webp 779w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer1-768x2524.webp 768w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer1-467x1536.webp 467w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer1-623x2048.webp 623w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer1-150x493.webp 150w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/a><\/div><\/figure><\/div><div class=\"id-26139 vcex-image-grid-entry vcex-grid-item wpex-text-center\"><figure class=\"vcex-image-grid-entry-figure wpex-last-mb-0 wpex-clr\"><div class=\"vcex-image-grid-entry-img entry-media wpex-relative wpex-mb-20\"><a href=\"https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer2.png\" class=\"vcex-image-grid-entry-link wpex-lightbox-group-item\" ><img width=\"972\" height=\"3400\" src=\"https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer2.png\" class=\"wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" srcset=\"https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer2.png 972w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer2-768x2686.png 768w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer2-439x1536.png 439w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer2-150x525.png 150w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><\/a><\/div><\/figure><\/div><div class=\"id-26137 vcex-image-grid-entry vcex-grid-item wpex-text-center\"><figure class=\"vcex-image-grid-entry-figure wpex-last-mb-0 wpex-clr\"><div class=\"vcex-image-grid-entry-img entry-media wpex-relative wpex-mb-20\"><a href=\"https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer-scaled.webp\" class=\"vcex-image-grid-entry-link wpex-lightbox-group-item\" ><img width=\"1013\" height=\"2560\" src=\"https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer-scaled.webp\" class=\"wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" srcset=\"https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer-scaled.webp 1013w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer-768x1941.webp 768w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer-608x1536.webp 608w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer-810x2048.webp 810w, https:\/\/www.digitizer.rs\/pictures\/email-marketing-newsletter-example-digitizer-150x379.webp 150w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/a><\/div><\/figure><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;none&#8221; full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;0px&#8221; local_scroll_id=&#8221;packages&#8221; el_id=&#8221;packages&#8221; el_class=&#8221;rows&#8221;][vc_column css_animation=&#8221;none&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; text_align=&#8221;left&#8221; font_family=&#8221;Poppins&#8221; letter_spacing=&#8221;tighter&#8221; text_transform=&#8221;uppercase&#8221; line_height=&#8221;0.8&#8243; font_weight=&#8221;900&#8243; el_class=&#8221;services-heading-font&#8221;]packages[\/vc_column_text]<style>.vcex-toggle-group.vcex_6a144630b45ce .vcex-toggle{--vcex-border-color:#555555;}.vcex-toggle-group.vcex_6a144630b45ce .vcex-toggle__trigger{color:#ffffff;}.vcex-toggle-group.vcex_6a144630b45ce .vcex-toggle__trigger:hover{color:#c7c7c7;}.vcex-toggle-group.vcex_6a144630b45ce .vcex-toggle__trigger[aria-expanded=\"true\"]{color:#ff6600;}.vcex-toggle-group.vcex_6a144630b45ce .vcex-toggle__heading{font-size:var(--wpex-text-3xl);font-family:Poppins, sans-serif;font-weight:900;}.vcex-toggle-group.vcex_6a144630b45ce .vcex-toggle__content{font-size:var(--wpex-text-sm);}@media (max-width:1024px){.vcex-toggle-group.vcex_6a144630b45ce .vcex-toggle__heading{font-size:var(--wpex-text-xl);}}@media (max-width:959px){.vcex-toggle-group.vcex_6a144630b45ce .vcex-toggle__heading{font-size:var(--wpex-text-md);}}<\/style><div class=\"vcex-toggle-group vcex-toggle-group--w-borders vcex-toggle-group--no-top-border vcex-toggle-group--no-bottom-border vcex-module wpex-mx-auto vcex_6a144630b45ce\" data-vcex-accordion=\"1\"><div class=\"vcex-toggle vcex-module\" data-animate=\"true\" data-duration=\"300\"><div class=\"vcex-toggle__heading\"><a href=\"#basic\" class=\"vcex-toggle__trigger wpex-transition-colors wpex-flex wpex-items-center wpex-gap-10 wpex-flex-row-reverse\" aria-expanded=\"false\" aria-controls=\"basic\"><div class=\"vcex-toggle__icon wpex-flex wpex-items-center wpex-justify-center\" aria-hidden=\"true\"><div class=\"vcex-toggle__icon-open wpex-flex wpex-flex-col wpex-items-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"1.5em\" viewBox=\"0 0 24 24\" width=\"1.5em\" fill=\"currentColor\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"\/><path d=\"M24 24H0V0h24v24z\" fill=\"none\" opacity=\".87\"\/><path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6-1.41-1.41z\"\/><\/svg><\/div><div class=\"vcex-toggle__icon-close wpex-flex wpex-flex-col wpex-items-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"1.5em\" viewBox=\"0 0 24 24\" width=\"1.5em\" fill=\"currentColor\" class=\"vcex-toggle__icon-close\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"\/><path d=\"M12 8l-6 6 1.41 1.41L12 10.83l4.59 4.58L18 14l-6-6z\"\/><\/svg><\/div><\/div><h4 class=\"vcex-toggle__title wpex-mr-auto\">BASIC<\/h4><\/a><\/div><div id=\"basic\" class=\"vcex-toggle__content wpex-clr wpex-last-mb-0 wpex-my-10\"><p><strong>Includes:<\/strong><\/p>\n<ul>\n<li>Number of campaigns: Up to 2 campaigns per month<\/li>\n<li>Number of emails per campaign: Unlimited number of emails per campaign<\/li>\n<li>Segmentation: Basic segmentation of the user base<\/li>\n<li>Email design and content: Standard newsletters adapted for the brand<\/li>\n<li>Reports: Basic monthly reports with analysis of opens and clicks<\/li>\n<li>Total number of hours: 10 hours per month<\/li>\n<li>Hourly rate: 50\u20ac &#8211; 100\u20ac<\/li>\n<\/ul>\n<p>Price:<\/p>\n<p>from 500\u20ac monthly (agreed in advance)<\/p>\n<p>We do not work with private individuals.<\/p>\n<\/div><\/div> <div class=\"vcex-toggle vcex-module\" data-animate=\"true\" data-duration=\"300\"><div class=\"vcex-toggle__heading\"><a href=\"#advanced\" class=\"vcex-toggle__trigger wpex-transition-colors wpex-flex wpex-items-center wpex-gap-10 wpex-flex-row-reverse\" aria-expanded=\"false\" aria-controls=\"advanced\"><div class=\"vcex-toggle__icon wpex-flex wpex-items-center wpex-justify-center\" aria-hidden=\"true\"><div class=\"vcex-toggle__icon-open wpex-flex wpex-flex-col wpex-items-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"1.5em\" viewBox=\"0 0 24 24\" width=\"1.5em\" fill=\"currentColor\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"\/><path d=\"M24 24H0V0h24v24z\" fill=\"none\" opacity=\".87\"\/><path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6-1.41-1.41z\"\/><\/svg><\/div><div class=\"vcex-toggle__icon-close wpex-flex wpex-flex-col wpex-items-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"1.5em\" viewBox=\"0 0 24 24\" width=\"1.5em\" fill=\"currentColor\" class=\"vcex-toggle__icon-close\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"\/><path d=\"M12 8l-6 6 1.41 1.41L12 10.83l4.59 4.58L18 14l-6-6z\"\/><\/svg><\/div><\/div><h4 class=\"vcex-toggle__title wpex-mr-auto\">ADVANCED<\/h4><\/a><\/div><div id=\"advanced\" class=\"vcex-toggle__content wpex-clr wpex-last-mb-0 wpex-my-10\"><p>Includes:<\/p>\n<ul>\n<li>Number of campaigns: Up to 4 campaigns per month<\/li>\n<li>Number of emails per campaign: Unlimited number of emails per campaign<\/li>\n<li>Segmentation: Advanced segmentation of the user base<\/li>\n<li>Personalization: High degree of personalization of newsletter content<\/li>\n<li>A\/B Testing: Implementing A\/B testing to optimize performance<\/li>\n<li>Reports: Detailed reports with analysis of user behavior<\/li>\n<li>Total number of hours: 20 hours per month<\/li>\n<li>Hourly rate: 75\u20ac &#8211; 150\u20ac<\/li>\n<\/ul>\n<p>Price:<\/p>\n<p>from 900\u20ac monthly (agreed in advance)<\/p>\n<p>We do not work with private individuals.<\/p>\n<\/div><\/div> <div class=\"vcex-toggle vcex-module\" data-animate=\"true\" data-duration=\"300\"><div class=\"vcex-toggle__heading\"><a href=\"#enterprise\" class=\"vcex-toggle__trigger wpex-transition-colors wpex-flex wpex-items-center wpex-gap-10 wpex-flex-row-reverse\" aria-expanded=\"false\" aria-controls=\"enterprise\"><div class=\"vcex-toggle__icon wpex-flex wpex-items-center wpex-justify-center\" aria-hidden=\"true\"><div class=\"vcex-toggle__icon-open wpex-flex wpex-flex-col wpex-items-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"1.5em\" viewBox=\"0 0 24 24\" width=\"1.5em\" fill=\"currentColor\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"\/><path d=\"M24 24H0V0h24v24z\" fill=\"none\" opacity=\".87\"\/><path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6-1.41-1.41z\"\/><\/svg><\/div><div class=\"vcex-toggle__icon-close wpex-flex wpex-flex-col wpex-items-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"1.5em\" viewBox=\"0 0 24 24\" width=\"1.5em\" fill=\"currentColor\" class=\"vcex-toggle__icon-close\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"\/><path d=\"M12 8l-6 6 1.41 1.41L12 10.83l4.59 4.58L18 14l-6-6z\"\/><\/svg><\/div><\/div><h4 class=\"vcex-toggle__title wpex-mr-auto\">ENTERPRISE<\/h4><\/a><\/div><div id=\"enterprise\" class=\"vcex-toggle__content wpex-clr wpex-last-mb-0 wpex-my-10\"><p>Includes:<\/p>\n<ul>\n<li>Number of campaigns: Up to 8 campaigns per month<\/li>\n<li>Number of emails per campaign: Unlimited number of emails per campaign<\/li>\n<li>Segmentation: Extremely detailed segmentation of the user base<\/li>\n<li>Personalization: Complete personalization of each email<\/li>\n<li>Multivariate testing: Complex testing for maximum optimization<\/li>\n<li>Reports: Complex reports with in-depth analysis of campaign effectiveness<\/li>\n<li>Total number of hours: 40 hours per month<\/li>\n<li>Hourly rate: 100\u20ac &#8211; 200\u20ac<\/li>\n<\/ul>\n<p>Price:<\/p>\n<p>from 1.500\u20ac monthly (agreed in advance)<\/p>\n<p>We do not work with private individuals.<\/p>\n<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;none&#8221; full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;0px&#8221; el_class=&#8221;rows&#8221;][vc_column visibility=&#8221;visible-toggle-element&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; text_align=&#8221;left&#8221; font_family=&#8221;Poppins&#8221; letter_spacing=&#8221;tighter&#8221; text_transform=&#8221;uppercase&#8221; line_height=&#8221;0.8&#8243; font_weight=&#8221;900&#8243; el_class=&#8221;services-heading-font&#8221;]read more[\/vc_column_text]<style>.vcex-recent-news-wrap.vcex_6a144630b5e77 .vcex-recent-news-entry__divider{border-color:rgba(0,0,0,0.01);}.vcex-recent-news-wrap.vcex_6a144630b5e77 .vcex-recent-news-entry-title-heading{font-weight:400;font-size:16px;color:#1ebfb9;}<\/style><div class=\"vcex-recent-news-wrap vcex-module wpex-mb-0 vc_custom_1772708263433 vcex_6a144630b5e77\"><div class=\"vcex-recent-news wpex-clr wpex-last-divider-none\"><div class=\"vcex-recent-news-entry-wrap vcex-grid-item col-1\"><article class=\"vcex-recent-news-entry wpex-flex post-35322 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing-en tag-email-marketing-en entry has-media\"><div class=\"vcex-news-entry-details wpex-flex-grow entry-details wpex-first-mt-0 wpex-last-mb-0 wpex-clr\"><header class=\"vcex-recent-news-entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading wpex-text-lg entry-title wpex-mb-5\"><a href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/5-intent-signals-that-power-predictive-personalization-in-email-marketing\/\">5 Intent Signals That Power Predictive Personalization in Email Marketing<\/a><\/h2><\/header><\/div><\/article><div class=\"vcex-recent-news-entry__divider wpex-divider wpex-my-5\"><\/div><\/div><div class=\"vcex-recent-news-entry-wrap vcex-grid-item col-1\"><article class=\"vcex-recent-news-entry wpex-flex post-32222 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing-en tag-email-marketing-en entry has-media\"><div class=\"vcex-news-entry-details wpex-flex-grow 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class=\"vcex-recent-news-entry-title-heading wpex-text-lg entry-title wpex-mb-5\"><a href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/10-email-marketing-trends-you-can-t-ignore-in-2025\/\">10 Email Marketing Trends You Can\u2019t Ignore in 2025.<\/a><\/h2><\/header><\/div><\/article><div class=\"vcex-recent-news-entry__divider wpex-divider wpex-my-5\"><\/div><\/div><div class=\"vcex-recent-news-entry-wrap vcex-grid-item col-1\"><article class=\"vcex-recent-news-entry wpex-flex post-27515 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing-en tag-email-marketing-en entry has-media\"><div class=\"vcex-news-entry-details wpex-flex-grow entry-details wpex-first-mt-0 wpex-last-mb-0 wpex-clr\"><header class=\"vcex-recent-news-entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading wpex-text-lg entry-title wpex-mb-5\"><a href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/6-mistakes-in-email-list-segmentation-and-how-to-fix-them\/\">6 Mistakes in Email List Segmentation and How to Fix Them<\/a><\/h2><\/header><\/div><\/article><div class=\"vcex-recent-news-entry__divider wpex-divider wpex-my-5\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;rows&#8221;][vc_column]<div class=\"templatera_shortcode\"><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1778835754175{margin-top: 20px !important;}<\/style>\n\t<div style=\"font-family:Poppins, sans-serif;letter-spacing:var(--wpex-tracking-tighter);font-weight:900;text-align:start;line-height:1;text-transform:uppercase;\" class=\"wpb_text_column wpb_content_element vc_custom_1778835754175\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a class=\"wpex-lightbox animated-iz-ideje-services\" href=\"#rqst\">request a call &gt;<\/a><br \/>\n<a class=\"animated-iz-ideje-services\" href=\"#kontakt\">contact us &gt;<\/a><br \/>\n<a class=\"animated-iz-ideje-services digitizer-back-services-en\" href=\"#\" data-url=\"\/en\/services-digitizer\/\">&lt; back to services<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;none&#8221; column_spacing=&#8221;0px&#8221; css=&#8221;.vc_custom_1748527075441{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #555555 !important;border-radius: 15px !important;}&#8221; visibility=&#8221;hidden&#8221; el_id=&#8221;em-proces-pu&#8221;][vc_column css_animation=&#8221;none&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; text_align=&#8221;left&#8221; font_family=&#8221;Poppins&#8221; letter_spacing=&#8221;tighter&#8221; text_transform=&#8221;uppercase&#8221; line_height=&#8221;0.8&#8243; font_weight=&#8221;900&#8243; el_class=&#8221;services-heading-font&#8221;]Email<br \/>\nMarketing<br \/>\nProcess[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1748528037607{margin-top: 25px !important;}&#8221; font_size=&#8221;sm&#8221; text_align=&#8221;left&#8221;]\n<ol>\n<li><strong>Defining campaign goals. <\/strong><br \/>\nWe start by identifying clear goals for email marketing campaigns, whether it&#8217;s increasing sales, customer engagement, or increasing brand awareness.<\/li>\n<li><strong>Analysis of the target audience. <\/strong><br \/>\nWe conduct detailed analysis of the target audience to better understand their needs, interests and behavior patterns, allowing us to personalize content.<\/li>\n<li><strong>Database segmentation. <\/strong><br \/>\nWe segment our database based on demographic, geographic, behavioral and other relevant factors to tailor messages to each user group.<\/li>\n<li><strong>Creating catchy headlines. <\/strong><br \/>\nWe develop compelling headlines that will grab users&#8217; attention and encourage them to open our emails, using headline testing to identify the most effective versions.<\/li>\n<li><strong>Creation of quality landing pages.<\/strong><br \/>\nWe create <a href=\"https:\/\/www.digitizer.rs\/en\/services-digitizer\/website-design\/\">high-quality landing pages on your website<\/a> with content that is relevant, informative and useful to your target audience, including text, images, videos and links to useful resources.<\/li>\n<li><strong>Designing attractive newsletters. <\/strong><br \/>\nWe develop attractive and responsive email newsletters that will look good on all devices and ensure an optimal user experience.<\/li>\n<li><strong>Implementation of call to action (cta). <\/strong><br \/>\nWe include clear and attractive calls to action that will motivate users to take the desired action, whether it&#8217;s clicking a link, signing up, or purchasing a product.<\/li>\n<li><strong>Testing and optimization. <\/strong><br \/>\nWe conduct a\/b testing on different versions of emails to identify the most effective elements of design, content and calls to action, and continuously optimize our campaigns based on the results obtained.<\/li>\n<li><strong>Automation of campaigns. <\/strong><br \/>\nWe implement the automation of the process of sending emails based on various triggers, such as user birthdays, abandoned product cart or interaction with certain content.<\/li>\n<li><strong>Personalization of messages. <\/strong><br \/>\nWe personalize our emails using the user&#8217;s name, product recommendations based on previous purchases or other relevant information to improve engagement and conversions.<\/li>\n<li><strong>Inclusion of social networks.<\/strong><br \/>\nWe integrate <a href=\"https:\/\/www.digitizer.rs\/en\/services-digitizer\/social-media-management\/\">social media<\/a> into our email campaigns, allowing users to easily share content with their friends and followers.<\/li>\n<li><strong>Track opens and clicks. <\/strong><br \/>\nWe closely monitor email open rates and link click rates to measure our users&#8217; engagement and identify areas for improvement.<\/li>\n<li><strong>Analysis of performance metrics. <\/strong><br \/>\nWe analyze key metrics such as open rate, click rate, conversion rate and unsubscribe rate to evaluate the success of our campaigns and make informed decisions about future actions.<\/li>\n<li><strong>Segmentation and re-targeting. <\/strong><br \/>\nWe use user behavior data to segment our user base and target them with personalized emails and re-targeting campaigns.<\/li>\n<li><strong>Updating the database. <\/strong><br \/>\nWe regularly update our database to ensure the accuracy of information and maintain a high level of relevance of our messages.<\/li>\n<li><strong>Compliance with privacy and data protection rules. <\/strong><br \/>\nWe carefully follow user privacy and data protection regulations, ensuring that our campaigns comply with relevant laws and regulations.<\/li>\n<li><strong>Creating email series. <\/strong><br \/>\nWe develop email series that follow users through the entire purchase flow or their customer journey, providing them with relevant information.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;none&#8221; column_spacing=&#8221;0px&#8221; css=&#8221;.vc_custom_1748527480239{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #555555 !important;border-radius: 15px !important;}&#8221; visibility=&#8221;hidden&#8221; el_id=&#8221;em-proces-kk&#8221;][vc_column css_animation=&#8221;none&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; text_align=&#8221;left&#8221; font_family=&#8221;Poppins&#8221; letter_spacing=&#8221;tighter&#8221; text_transform=&#8221;uppercase&#8221; line_height=&#8221;0.8&#8243; font_weight=&#8221;900&#8243; el_class=&#8221;services-heading-font&#8221;]Email<br \/>\nMarketing<br \/>\nCharacteristics[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1748527966522{margin-top: 25px !important;}&#8221; font_size=&#8221;sm&#8221; text_align=&#8221;left&#8221;]\n<ul>\n<li>Direct communication.<br \/>\nEmail marketing enables direct communication with individuals or target groups through their email.<\/li>\n<li>Personalization.<br \/>\nMessages can be tailored to individual user preferences and behaviors, providing personalized and relevant content.<\/li>\n<li>Segmentation.<br \/>\nThe target group can be divided into segments in order to send targeted messages to specific groups of users.<\/li>\n<li>Automation.<br \/>\nThe use of automation allows sending specific messages at specific times or in response to specific user actions.<\/li>\n<li>Performance analysis.<br \/>\nEmail marketing platforms allow analysis of campaign performance, including message opens, link clicks and other relevant metrics.<\/li>\n<li>Building loyalty and trust.<br \/>\nSending valuable information on a regular basis helps build relationships with users, thereby creating trust and loyalty.<\/li>\n<li>Call to action (cta).<br \/>\nEvery email message usually contains a clear call to action, whether it&#8217;s buying a product, registering for an event, or some other desired action.<\/li>\n<li>Ability to adapt to social networks.<br \/>\nEmail marketing often works in synergy with social media, allowing users to share content through their social networks.<\/li>\n<li>Conversion tracking.<br \/>\nThe ability to track conversions helps marketers understand how users behave after clicking on a link in an email message.<\/li>\n<li>Privacy Policy Compliance.<br \/>\nEffective email marketing includes respecting privacy policies and providing unsubscribe options.<\/li>\n<\/ul>\n<p>Email marketing is a key part of the digital strategy, providing a direct line of communication with the audience and effectively contributing to marketing objectives, such as increasing sales, building customer loyalty and promoting the brand.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Harness the power of personalized and effective communication with unparalleled email marketing strategies, designed to elevate your brand engagement and foster lasting relationships.<br \/>\n Because we are really doing a serious thing.<\/p>\n","protected":false},"author":7,"featured_media":25632,"parent":29078,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4432],"tags":[4462,4461],"class_list":["post-29054","page","type-page","status-publish","has-post-thumbnail","hentry","category-services","tag-services-en","tag-usluge-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing - the art of B2B and B2C newsletter communication - Digitizer<\/title>\n<meta name=\"description\" content=\"Harness the power of personalized and effective communication with unparalleled email marketing strategies, designed to elevate your brand engagement and foster 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