When was the last time you read an entire text on the Internet? What made you stick with the text and dedicate your time to it? What caught your attention ? We’re pretty sure it was a catchy title and a good introduction to the blog in the first place. An introduction from which you could already guess what the text is about. To guess, but not to get all the information. And an introduction that kept your attention. And why is that so?!

The first impression is crucial

If your blog intro is weak, it’s likely to deter the reader from reading further – even if the headline was very enticing and led to a click. You can have a great blog post, but if the intro doesn’t rock, the rest of the content won’t either. The introduction to the blog is one of the most important sections of the entire text. Without interesting and compelling blog introductions, engagement will be poor, regardless of how good the story itself is or how much useful information the text contains. There are many texts and many rules that can help you with your writing. However, from personal experience, we believe that exercise is the most important. The more you write, the better your content will be. And you will implement all these tips in your practice over time.

The introduction to the blog is very important, because it is usually displayed above the fold , so when readers visit the blog, they can see it without scrolling down. If you catch them from the very beginning, it is more likely that they will stay with the text until the very end. It is now common knowledge that the vast majority of people on the Internet just scan content, jump from section to section, and skip most of the content if there is something that doesn’t grab their attention. Therefore, it is important that your text also contains key phrases and words that are of interest to the searching audience. The essence is to provide educational content that will answer the question that bothers them, help them learn something new or show how they can realistically apply that knowledge.

This “fast” audience often relies on introductions to get a blog overview. And if this part doesn’t entertain them, they probably won’t even bother to read the text to the end. A blog introduction will entice these people to read on. In other words, the blog introduction helps in deciding whether the blog is worth reading or not.

A good blog introduction can be an SEO boost

Apart from the above, in case you don’t add a meta description for your new blog, search engines automatically choose about 300 characters from your blog introduction. Search engines will take advantage of these small snippets of introductions on search engine results pages (SERPs) and influence the user’s decision whether to open a blog or not. It is for this reason that the introduction can also be significant from an SEO perspective, as it can influence the audience’s decision on whether to visit a site. In addition, the quality of the introduction can also affect the bounce rate .

Bounce rate is the term used for the percentage of people who leave your website immediately after visiting it, instead of staying on the site for a while and navigating around it or taking some action. This is one of the important factors that affect the search engine optimization of a website.

When you have a bad or boring blog intro, you are giving your visitors a good reason to leave the page. In other words, you increase bounce rate. Na ovaj način, manje su šanse da vaš blog dobije dobar rezultat u rezultatima pretrage. Ali dobar uvod, zajedno sa drugim SEO taktikama na stranicama sajta može dosta značiti za vaš post na blogu iz perspektive SEO-a.

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