Infographics is another marketing tool that arose out of the need to make statistical data and information, by combining images and text, transparent and, more importantly, visually interesting. Infographics also help us to understand and remember more complex information more easily, as well as to clearly present the results of research, surveys, etc.
How do infographics communicate with audiences?
With the development of technology, we receive new information every day, so it becomes almost impossible to keep track of it all. That is why it has become necessary to attract the attention of users by making dry text, statistical data, reports or other information extra interesting.
By communicating in this way with the audience, you will not only attract attention, but you will also inspire and motivate users to learn. Infographics should not contain too much text, but by using images, colors, shapes, graphs and illustrations, we lead the audience to intuitively understand the topic.
When will you most often apply infographics?
Every time we want to summarize a topic and make it more transparent, visually interesting and comprehensible, while also educating users, infographics are the ideal solution. In addition to being able to present the results of research or surveys, infographics can also be used to clearly present the results of campaigns, explain production processes, compare the characteristics of products or organizations, etc.
Another advantage of infographics is that we can summarize a large amount of data and information by combining images and text so that they take up minimal space. That is why it is not surprising that they are used on social networks and when creating websites.
The infographic clearly separates the units, so it is easy to search and find the necessary information in the text.
The process of creating infographics
- Key phrases
At the very beginning, make an effort to clearly define the information that is most important to users. Such information should be highlighted in relation to the rest of the text. In this way, we also establish a visual hierarchy that makes it possible to easily follow the flow of information.
If you didn’t sort parts of the text in this way, a large amount of balanced information and data could confuse users and therefore miss what you wanted to say.
- flow of information
The next important step in creating an infographic is to define in time what you want to say. Design an infographic so that, by establishing a visual hierarchy, you guide users clearly and unambiguously through the information, i.e. the story.
- A sketch
Before you start designing, be sure to make a sketch. From the most basic drawing on paper to a wireframe , this step will help you plan the space you need for text or data so that your infographic looks harmonious.
- Design
Once you have clearly defined the first three steps, you can start designing. Keep in mind that with infographic design, it’s design in the service of information, not information in the service of design. This means that the shapes, images, colors and typography should not be too aggressive, but reduced and clear.
If you are a beginner or want to save time, you can find a large number of sites and templates on the Internet that can help you create infographics.
So, if you want to create an infographic that is fun but at the same time educational, some of the basic parameters you should be guided by are:
– Use lines, frames and text boxes to group related information.
– Always use the same color for key information
– Create a visual hierarchy of text by using different font sizes or styles.
– Use images, icons and illustrations to further draw attention to key data or information.
If you are a beginner or want to save time, you can find a large number of sites and templates on the Internet that can help you create infographics.
- Test
Many people overlook this step, but consulting with colleagues or friends can help you get a feel for how your audience will react to your design.
With the development of animation and interaction between graphic elements, infographics have been implemented in new areas. As these fields are constantly evolving, it is clear that infographics will continue to be present, developed and shared .
For more news and interesting stories from digital marketing, visit our blog page or follow our Instagram profile.
Made by Sava Spasić – Senior Graphic Designer @Digitizer
Pročitaj:
