When we talk about a website , one of the first things that comes to mind is the domain. A domain is the address of your site that people type into a browser to visit your site . A domain consists of the unique name of your site and the extension that follows it. This extension is called a top level domain and there are hundreds of different ones.

Certainly the most popular are .com, .org, .net, those that are geographically determined .rs, .de, .it or those that are related to some community that uses a certain extension .gov (government sites), .edu (education) .

When is a subdomain used?

A subdomain is an additional part of your main domain name. A subdomain is often created to organize your site and navigate to different parts of your site. You can create multiple subdomains or child domains on your main domain. There are various reasons why subdomains are used.

One of the frequent cases for creating a subdomain is to create and test a new version of a website . A subdomain is a place where you can set up and create a new site where you can test any new functionality or changes you want, before it is published on the Internet.

Another common use of subdomains is to create an online store. Companies often want a separate subdomain for transaction processing, as e-commerce sites typically require more complex setup related to the security of payments and transactions being processed.

Subdomains can be very useful for more efficient organization of content on the site. The Blica site example is a good example of using subdomains. The main domain of this newspaper is blic.rs. In addition to this main one, there are subdomains for certain thematic entities. Thus, there are sport.blic.rs , zena.blic.rs , as separate thematic parts placed on subdomains.

If you are using WordPress to build your site then creating a subdomain is quite easy. Logging in to cPanel will give you access to the control panel, where you can create a subdomain for your site.

Creating a subdomain will allow you to take advantage of it. You can install WordPress on your subdomain, and it will run as a separate installation from your main website . It is for this reason that you should be aware of all the consequences this can have on the optimization of your site and its positioning in the search for certain keywords and phrases.

Subdomain and SEO

Google and other search engines see subdomains as another website . This means that search engines must crawl and index each subdomain separately. From the SEO point of view, it is important to know that the authority of the primary site is not transferred to the subdomain in any way and that its positioning for any keyword implies the same investment of effort as for the main site.

You should only use subdomains if you have a good reason to do so. For example, you can use subdomains to rank for different keywords, target a specific market, or use a language other than the language of your main website .

In the text, we explained to you in which cases subdomains are the best way to solve a certain problem. If you want to read more useful tips from the world of internet marketing, visit our blog.