What does the May Google Core Update bring?

A couple of times a year, Google likes to make us happy by updating its algorithm and, from their point of view, offer users who are searching the highest quality content possible. May’s Core Update was the last such update, and after enough time has passed for some results to be compiled, we’ve tried to give you a brief summary of the results.

It is difficult to estimate the time, let alone prepare for the consequences of the Core Update . Google doesn’t specify what the target of the update is, or how it will affect your website metrics, as these updates tend to have a very wide range of effects.

May Google Core Update

If your website’s ranking has suddenly started to fluctuate after Google’s May update, know that you are not alone. It’s not uncommon for websites to have fluctuating rankings after a Core Update , as Google gradually rolls out updates to its algorithm. That’s why these updates always take a few weeks to settle in, and that’s why we may see fluctuating results for a while after the update.

On May 25, Google officially confirmed a new algorithm update. It affected all search results to some extent, although the impact may be more noticeable in certain areas than others. It’s too early to draw any conclusions, but there are signs that pages with AI-generated content are particularly affected.

A holistic approach to the website

When planning how to recover if you are affected by an update, it may not be wise to focus on isolated and individual aspects of a website. Take a holistic approach to improving the website as a whole. And of course, it’s never out of place to remember the official Google instructions.

If there’s one thing Google ‘s May 2022 algorithm update teaches us, it’s that now is the time to raise your quality standards. It’s no secret that Google’s guidelines recommend following EAT best practices, as confirmed by the results of rolling out this update.

Quality content first

Quality content always comes first. But content that is written naturally, for the audience, in an attempt to respond to the user’s intent. That’s exactly why generic content on a certain topic that may have ranked well, even if it didn’t focus on the user’s search intent, was hit by the May Core Update . It’s possible that Google is getting better at identifying AI-generated content being used to manipulate rankings, rather than content being used to provide some value.

So, focusing on contextual relevance in content, de-emphasizing exact keyword matches (especially their overuse) and providing real value are the keys to success.

It’s actually quite simple. Ask yourself honestly: Does the content of your web pages provide useful, specific value and does it answer the queries that led the visitor to it? If the answer is yes, then you are on the right track to provide a quality response to search intent, and your content closely matches the user’s intent based on their query.

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