When you start a design “venture” you will very quickly come to the conclusion that you need elements to work with. Most common images and fonts. Creativity will certainly be crucial for your design , but the importance and role of typography should not be underestimated. We will try to shorten your search time on the Internet and suggest some of the fonts that are often used, primarily because they are striking and rewarding to use.
Fonts used in the design
First let’s clarify what free fonts mean. Every font you download usually comes with a document that indicates whether it is ” free for personal use ” or ” free for commercial use “, i.e. whether it is free only for personal use or for commercial use as well.
What does that mean?
With the ” for personal use ” license, you have the right to use the font for personal purposes. For example, you can use it for seminar or graduation papers, print some text on the wall, your favorite t-shirt or adapt it to a unique item that you want to give as a gift. So, as long as you don’t make money using it, you can use it freely.
On the other hand, commercial use is considered to be anything you use for propaganda purposes and from which you can make money. So, if you want to use a font for a logo, website content, or print on a T-shirt that you will later sell, you should provide the font, i.e. the ” for commercial use ” license.
Free fonts can certainly be as good as paid ones, but the main difference is that finding them usually takes time. What can also be a disadvantage is that they are often incomplete. So it can happen that free fonts do not have some of the special characters, punctuation marks, numbers or what often appears as a problem is that they do not have Serbian characters such as š, č, ć, đ, ž.
When choosing a font, it is important to take into account its purpose. It is not the same if we use a font for a logo, slogan, headings, subtitles or long text. In the business world, therefore, the choice of font is often defined by a book of graphic standards , which can significantly shorten your search. Therefore, according to their purpose, all fonts can be divided into several basic categories.
Serif fonts
Fonts that are recognizable by having details at the ends of the letters, in simple terms dashes, hooks or brackets. They are often used when we have longer texts in print media. Therefore, you will rather find their application in books, newspapers, magazines or catalogs. Of course, this kind of application is only a recommendation and not a strict rule.
Some of the most interesting fonts from this category are:
Cormorant , Alegreya , Colus , Butler , Roboto Weak
Sans-serif fonts
As opposed to serifs, we have sans-serif fonts. Fonts that have no decorations on the letters and represent characters as simply as possible. It is for this reason that they are primarily used for logos, titles and inscriptions. They can often be used for content on web pages or mobile applications.
Some of the most interesting fonts from this category are:
Montserrat , Raleway , Poppins , Oswald
Handwritten or handwriting fonts
This category is very specific both in terms of appearance and application. It gives the inscription an authentic look as if, as the name suggests, it was written by hand. It is most often used for greeting cards and invitations, but also for slogans and short inscriptions. Searching for such ” free ” fonts often takes a lot of time, primarily because they are often incomplete and care should be taken to ensure that they are clear and legible.
Some of the most interesting fonts from this category are:
Decorative fonts
You will often see this category of fonts on websites divided into several subcategories. Retro or Vintage , Brush , Tattoo , Graffiti and Unusual fonts.
Often the name of the subcategory alone will tell you that these are special purpose fonts and should generally be avoided for longer texts. Such fonts often have a lot of additional decorations on the characters, so you should avoid using them on bright and colorful backgrounds.
Some of the most interesting fonts from this category are:
Of course, these are just some of the fonts you can use. Trends change quickly, tastes are different, and new fonts appear every day. If you are looking for fonts that suit you best, the most complete ones are those that have the suffix Pro in their name, but for their commercial use, you usually have to pay.
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Made by Sava Spasić – Senior Graphic Designer @Digitizer
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