Since we are constantly busy with visual design, we are always stabbed by the thought – what is it that makes a post go viral?

Viral posts are not made by professionals. Why? Because viral requires the opposite and a bit of stupidity. The real, the real nonsense and irrelevance.

For professional constant virality of posts, good design is required.

We can only write about what a good design is, so we don’t write about it. As the saying goes – beauty is in the eye of the beholder. It’s not in the comments, it’s in the comments, it’s just in the eye of the beholder. Truly.

But good design alone is not enough. No. A good quality and simple design is simply a MUST HAVE. Like water in a soup. Like a mobile phone battery. It’s like a desktop monitor. What is it that is missing?

COPY is missing.

What’s a copy, really?

What’s the copy? Text. Sentences. Words. Signs. Hashtags.

Sounds simple? Well, it’s not. Not at all.

There’s no such thing as a bad copy and there’s no such thing as a good copy for a single post.

There are no rules:

1. The length of the copy
2. How to Break Up the Copy Line
3. Uppercase and Lowercase Copy
4. About the signs in the copy
5. The number of #hastagovima that change in parallel with changes in social media algorithms

What’s there and what’s worth it?

It’s just that the “writer” of the copy has to link the text to the image. Or not to connect it at all. So how so? Sometimes the best results will be short, sometimes longer, sometimes bad, sometimes good.

And now what? To hope?

No, the copy itself comes from the combination. Sometimes the first has to be “bad” for the second to turn out to be “good”. Most often, the combination of very short (in 1 line) with medium length (in 3-4 lines) and very long (over 7 lines of text) leaves a professional impression, which is the goal, the goal to explain to simultaneous viewers and readers some interesting thing, a service or product, a brand announcement, and in a way that will divert the attention of the mentioned people from various everyday events, at least for a moment.

You can’t compete with the tabloids. And it doesn’t need to. A reality into which he has to insert simultaneous viewers, readers and passers-by from the targeted target group and leave them there. Because that’s where they can solve a problem. To learn something new. To order something. To feel something.