Digital Marketing
The letter T – you are something ‘body
The intent behind the keywords that you are trying to position yourself for can greatly facilitate the entire SEO process and what the SEO strategy will be. Search engines exist to allow internet users to get results that are relevant to their search. A good SEO strategy is based on understanding the intent of your target audience when searching.
The most important thing is the user’s intention
Understanding what the ultimate intent of the internet user is when searching is a key point. The user wants to find specific information, and search engines, through a complex algorithm and analyzing a large amount of traffic, decide which results are the most authoritative, in their opinion, for a particular keyword. Your SEO strategy needs to take these circumstances into account.
How do you get to appear in the search results when someone searches for the keywords you’re trying to rank for? Showing up to people at the exact moment when they need something is a good marketing strategy and a good SEO strategy.
Navigation queries
Queries with which users want to be taken directly to a specific website . With the advent of Chrome, this type of search has been greatly facilitated. All you have to do is type in the name of the site, without having to type “www.” or “.com”. This practice was quickly adopted by other search engines.
When it comes to this type of search, you should pay attention to two aspects:
- This type of search brings a large flow of traffic to the brand or business being searched, so make sure you’re relevant with search engine results.
- This is your chance to be listed with other related businesses and potentially build a brand or even “steal” a click.
Information Inquiries
In terms of search volume, these queries bring in the most traffic. The ultimate goal of these inquiries is the information itself, and almost every business has the opportunity to position itself well in this type of search. The point is to identify queries related to the product or services you provide. Then, come up with quality content that provides information about the specific topic being searched for. This will elicit positive reactions from the audience you want to introduce yourself to. This will also affect your position in the search results.
An opportunity to generate traffic to the site, build credibility and trust of users and use this in the later stages of the sales funnel. Most people won’t be ready to buy your product right away, and that’s OK. Make sure you build your brand so that you are the first thing on their mind when they decide to convert.
Commercial or transactional inquiries
This type refers to queries related to the direct action that you would like the user to take.
These queries can range from obvious searches – such as “dentist” – to those that are general and have a research character, such as “the best restaurant in Belgrade”.
Keywords of this type are very competitive and therefore quite expensive. Focus on helping your website visitors achieve their goals.
Ambiguous keywords
A lot of keywords and keywords don’t show a clear intent on the internet. Let’s take “SEO” as an example. If a user types this keyword as a query, what exactly is it that they are looking for? The definition? An agency? Maybe some tutorial?
When the intent isn’t entirely clear, Google will display a combination of results that covers a wider range of possible answers. He will try, based on your search history, interests and queries, to offer you the answers that he thinks would be most relevant to you.
Content Strategy and Understanding Intent
Of course, it is not always easy to distinguish between these three types of queries. Often the first impulse can deceive us. Therefore, it is necessary to carefully research the keywords we are targeting and look at the results that Google throws us for a particular query. In this way, we will gain a better insight into how Google sees the user’s intent on certain queries. This can help us put our SEO strategy on a good foundation and make the process much easier.
Trying to position content where the intent of our message is different from the user’s intent is doomed to failure. Creating content that ranks well and converts customers requires a crystal clear understanding of the intent of the person browsing the web.
When we understand the intentions and needs of potential customers, we can create quality content or revise an existing one .
If you know the answer from the title of our text and what the ultimate intention of the user is, it will be much easier to optimize both the content of your site, as well as all the advertising campaigns you will conduct. Our team of experts is here to help you every step of the way to design your online strategy. Contact us as much as today.
Made by Nebojša Radovanović – SEO Expert @Digitizer