The latest news from Instagram

Instagram has announced a big change within its application. Namely, the news has just been published that a new form of trade is being prepared within the application itself. Selling merchandise through Instagram will never be the same.

Selling goods through Instagram

The new addition to Instagram Shopping comes in the form of a platform for creators who sell things like artwork, illustrations, crafts and other goods. As a condition, all businesses that register must do so with a website that they currently own and that is enabled for online sales.

Regardless of whether you sell candles through an e-commerce site, or are a food blogger promoting your own cookware line, any business or creator account with at least one accepted product can use shopping tags to drive users to your website.

img source: Instagram.com

This change goes into effect on July 9 in all countries where Instagram Shopping is supported. It will provide significantly greater transparency and a much more reliable shopping experience.

To enable this change, Instagram has introduced new guidelines that interested businesses and creators must adhere to in order to qualify to sell on Instagram.

One of these is that the Instagram account must represent a store or website where the products are sold, the product listing must be available for direct purchase on the website . Also, an Instagram account must demonstrate “credibility” by having an authentically established presence and a sufficient follower base.

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