Social media marketing isn’t just about trying to track down a random rush of people who come and then disappear without a trace – leaving only a void as a testimony!

In fact, social media marketing is a highly measurable thing, full of analytics, statistics, behavior, and trends among users. Everything is tracked on the Internet, from optimal time for engagement , likes and reactions, click through rate, to demographics and referral traffic.

There are a lot of statistics to keep track of, a good part of which marketers overlook. Although social media is constantly improving and changing, social media statistics can be useful for any marketing strategy.

Why are social media statistics important?

An interesting fact from 2017 is that the attention span of social media users dropped by as much as 8 seconds for users of most social networks. Knowing about this change in the length of attention that users pay to the content, marketers were able to “weight” their video materials, as well as the entire presentation.

The number of social media users is growing every day, so why miss out on the information you need to reach them?

Creating content in 2018 that will reach a large number of them is certainly something that will be important for your business.

This is a new opportunity to develop and improve your online marketing strategies using statistics, and thus improve your marketing on social networks.

Take advantage of the full potential of social media marketing using this data:

Trends to consider

Useful information should be kept in mind: the world’s population is 7.6 billion, of which as many as 4.1 billion people use the Internet.

Social media in general.

Nearly half of the world’s population (3.03 billion) uses social media.
64% of online shoppers say that a video on social media helped them decide to buy something.
Only 43% of online stores have received significant traffic from their social media.
Awareness is key: 77% of Twitter users value a brand more if their tweet has been responded to. On average, they are responded to within 10 hours, although clients want a response within 4 hours.
Content marketing is a priority for B2B businesses. Immediately after building a brand engagement on social media.
59% of adults between the ages of 18 and 29 use Instagram.
Users spend an average of 20 minutes on Facebook, or one in six minutes spent online.
On average, 57 billion YouTube users watch 5 billion videos per day. Of the 2.1 billion profiles on Facebook, 270 million are fake.
86% of women will consult social media before making a purchase.
69% of people access social media via mobile devices.
89% of people use apps on their smartphones, while only 11% use standard websites. It’s no big surprise that Facebook is the most popular app with a 19% share (measured by time spent on the app)
57% of all mobile users won’t recommend a business if their mobile site is poorly designed and slow
40% of mobile users are looking for a local business.
Mobile search sites that load in 5 seconds or less will have 70% longer session times than their slower competitors

Instagram

Total number of monthly active users: 800 million.
Total number of daily active users: 500 million.
People who use Instagram Stories every day: 300 million.
Number of photos published to date: over 40 billion.
Number of businesses on Instagram: 25 million.
Daily number of likes on Instagram: 4.2 billion.
Number of photos published per day: 95 million, up from 70 million last year.
68% of Instagram users are women.
32% of all internet users use Instagram.
38% of women and 26% of men who are internet users use Instagram
17% of teens say Instagram is their most important app.
Instagram is expected to generate $5 billion in revenue from advertising this year.
Every day, 200 million Instagram users visit a business profile
Posts with at least one hashtag have 12.6% more engagement.
When Instagram introduced video, 5 million videos were uploaded in the first 24 hours.
Instagram videos have twice as much engagement as photos.

Facebook

Total number of monthly active users: 2.072 billion.
Total number of monthly active users on a mobile device: 1.66 billion.
Total number of daily active users on a desktop computer: 1.368 billion.
Total number of daily active users on mobile: 1.57 billion.
Women represent 53% of Facebook users, and men represent 47%.
Facebook users have an average of 155 friends.
56% of users over the age of 65 are on Facebook, and 63% of users are between the ages of 50 and 64.
87% of internet users between the ages of 18 and 29 are on Facebook.
More than 40 million small businesses have active pages on Facebook.
The percentage of 18-34-year-olds who check Facebook first thing in the morning is 48%.

Twitter

Total number of monthly active users: 330 million.
Total number of daily tweets: 500 million.
Percentage of Twitter users on mobile devices: 80%.
Number of daily active Twitter users: 100 million.
24% of all male internet users use Twitter, as do 21% of all female users.
37% of Twitter users are between 19-29 years old, 25% of users are between 30-49 years old.
Overall engagement with ads is growing by 91% year on year.
More than 100 million tweets contained GIFs in 2015.

Total number of LinkedIn users: 500 million.
Total number of monthly active users: 250 million.
Percentage of users who use LinkedIn on a daily basis: 40%
Number of new LinkedIn users per second: 2.
57% of users are men, 44% are women.
13% of users are between the ages of 15-34.
28% of all male internet users use LinkedIn, and 27% of all female users

Now you know

Statistics can give us important insights and guide actions that can help design an effective advertising plan. We can track all the important numbers for our business and mark the most important ones that we will focus on our marketing strategy. Take advantage of them and you will be able to improve any business plan and achieve greater success.

However, keep in mind that customers are not statistics, clients are people, so treat them as such, trying to provide the best possible service or service to your customers.

For any question or service related to your online presence and advertisement, there is an experienced Digitizer team that is ready to help you.