Attention on social networks is quite expensive, taking into account the number of social networks, their mutual competition, the ever-increasing amount of content and the ever-increasing possibilities for displaying that content.

Depending on the target group , as well as the type of product or service, you need to know what type of content is best to use and what design to adapt to the appropriate target group, in order to most easily attract their attention.

The most common design mistakes

In today’s text, we will outline a few design mistakes that should be avoided, in order to realize the best possible potential.

Blurry photos

When designing, pay attention to the resolution of the photos. It is always better to prepare a photo in high resolution and be sure that when uploading to social networks, reducing the resolution by a certain social network will not affect the appearance of the photo. This is especially important for all small businesses, but also others who download photos from the Internet, not paying attention to the quality of the photo. Such a published photo gives the impression of frivolity. Your target group doesn’t like blurry photos. Forget about the photos of the group from high school or college and the accompanying description: “blurry but dear”.

Fonts difficult to interpret

In order to stand out from the rest, using a specific font (usually script) makes a serious mistake, so what is written cannot be interpreted. Users fly through feed , so someone won’t have time to spend a few more seconds to interpret what is written.

To avoid this, use readable fonts. There are beautiful fonts but legible, which is very important.

Choosing the wrong colors

The colors you use on social media should describe your business. It’s okay to use a bright color when you really want to make a point in a post, but try to ask yourself if the colors you’re using are pleasing to the eye. Does the combination of colors you use match and do the colors match your business or brand.

Adjusting the format of the visual

Before publishing posts, you need to know who your target group is and where they are located. How she sees your posts. Is it more on the phone or at the computer. The visuals you post should be optimized for both mobile phones and desktop devices.

Overdoing it with stock photos

Stock photos that suit your business are always welcome when you want to mix up the material a bit but don’t overdo it. Users want to see your authentic content, which will best describe and represent your business.

Using every pixel on the visual

Don’t distract from the main message by filling all the corners of the photo. Too much information (especially text) on a visual is repulsive and there is a small percentage of those who will read it all. Graphic designers understand that little and minimal in photography can sometimes bring a lot.

Not using grids

Another error is random positioning of the text on the visual. Do not place the text without any line, but use guidelines. Pay attention to spacing and spacing. Condensed text, with the use of lowercase and uppercase letters (if you want to emphasize something) is much easier to read.

If you want to improve your presence on social networks, increase engagement and get the most out of social media, apply these tips. They may seem petty and neglectful, but as in everything else – if you cover as many details as possible and take care of every little thing, the result will not be lacking.

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