The first big change Facebook algorithm related to organic reach, happened in 2014. This change was a hint of advertising on to Facebook , which followed shortly after this change.

Managing social networks , or in this case business pages on Facebook , today cannot be imagined and planned without an advertising budget , since the organic reach on a global level is 3% to 5%.

Is it possible to advertise on Facebook?– without paid ads and what tools can be used to increase organic reach? These are the questions to which you can find out the answer in the following text.

Is Organic Facebook Marketing Still Worth It?

The first thought that comes here is that nothing special can be done on Facebook anymore– in if no budget is allocated for advertising. This is true, the advertising budget is mandatory, but we should not forget what it actually is Facebook. Posle više od 15 godina, to je najveća i vodeća društvena mreža, sa preko 2 milijarde aktivnih korisnika.

One of the most important facts to mention is that we should not forget that Facebook is a visual platform, just like Instagram. Iako su tekstualne objave i dalje moguće na On Facebook , visual formats like photos and video content are the types of posts that the algorithm favors. For this reason, it was created separately Facebook video feed , which greatly affects user retention on the platform.

In addition to sponsored posts, which should be an integral part of any social media strategy, below we will list the types of posts used to achieve greater organic reach on Facebook .

Facebook Image Post

Photography continues to be one of the most popular formats that can be published. It is important that the photo contains the most important information as users tend to skim quickly feed, they only see the visual and rarely read the description. Therefore, the description of the post may contain information that is not the most important, while the most important information should be presented visually.

Facebook Stories

Stories seem to be everywhere these days and almost every platform is either experimenting with them or relying heavily on their own version of stories. Facebook stories, like Instagram , are full-screen vertical photos and videos.

Stories are also getting easier to create. They can be created separately in one of the programs, but also in the framework Facebook-a on the desktop or applications on the phone. Recently, there is also the possibility of making an appointment in Facebook Meta Suite , which is a big relief.

Facebook Link Post

This is a type of post that (regardless of whether it contains a visual or not) consists of a link to another site. That location can also be Facebook, but also some other site. It means the most to brands because it directs users to a specific offer of products or services.

Since Facebook likes to keep users on the platform as long as possible, this type of post usually has less reach because it drives users away from Facebook and should be used the least.

Facebook Reels

Instagram Reels has become very popular in a short time and seeing this, Facebook has recently enabled Facebook Reels within your application. If you are interested in this type of publication, you must follow trends and publish content that is interesting to users.

Video

The following type of posts that can be used on Facebook-u did see it. It’s content that you’ve recorded and edited out Facebook applications, and then posted it on Facebook .

Interestingly, longer videos (3 minutes or more) often perform better than shorter videos. Videos that are 5 minutes or longer seem to perform best.

Having that in mind, it is necessary to use CTA (Call To Action) within the video content, but also the accompanying link in the description of the post.

Facebook Live Video

This is the type of post that goes live on Facebookin. After the transfer is complete, there is an option to delete this content, but it can also be retained on the page. You can stream directly through Facebook or use one of the many third-party apps.

Facebook Podcast

Last but not least, the Facebook Podcast is a new way of reaching users. If you already have an existing podcast, you can link it to Facebookto play it to its users. In this way he appears in Facebook feed -ui effect to increase the reach.

Additionally, the podcast will continue to play even if you close the Facebook app to do something else. So you don’t have to be stuck inside anymore Facebook to listen to your favorite podcast episodes.

One of the biggest advantages of podcasting over Facebook-a is that there is a possibility to save and share certain clips from the podcast. This allows you to reach an even larger audience.

In order to get the most out of Facebook for your page and for the algorithm to start working for you, you need to use all of the listed publishing options that Facebook provides.

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