When it comes to web marketing, the inevitable question that arises is the relationship between mobile and desktop advertising the computers. Which of these two channels gives better results and leads to more conversions? Today’s marketers need to separate fact from fiction in an effort to reach customers in new ways through new channels. A discussion about whether mobile devices are dominant in search of Desktop Computers are one of the most important to us today. On the other hand, there is also the question of the quality of traffic that is achieved on both of these channels, or to take into account where more conversions are achieved.

A Brief Overview of Web Marketing

All of this not only affects consumers and the way they consume content, make purchases, or interact socially, but also affects how valuable marketing resources are spent.

We don’t have to be too clever to conclude that surfing on mobile devices has taken precedence. Everywhere we go, we witness a large number of people who are constantly staring at their smartphones. A bus, a café, a concert. We do not intend to deal with a sociological analysis of the impact of mobile phones in this text, but this is certainly a parameter that we should not lose sight of.

Why do you get into trouble when you’re weaker?

It is an undeniable fact that mobile Internet traffic is growing significantly from year to year. Look at the following data:

• The global mobile market share is 52.1% compared to the desktop market share of 44.2%

• 40% of people search only on a smartphone.

• More than half of all video streaming comes from a mobile device.

• Mobile internet usage has grown by 504% since 2011.

• In July 2009, only 65,000 applications were available on the Internet. App StoreIn 2019, there are 3.262 billion

• Cost Per Click (CPC) on a phone costs 24% less than on a desktop computer and has a 40% higher CTR (Click Through Rate)

• According to data from 2018, as many as 1.6 million Serbs shop online.

The Dominance of Mobile Search

With the huge increase in the use of mobile devices, one might think that mobile advertising is slowly “killing” the desktop advertising. Without some deeper analysis, it could be said that mobile search takes absolute precedence. And by doing so, it suppresses Desktop Search in the second plan. Therefore, the focus of our advertising strategies should be focused on mobile devices.

Users can view the latest product offers that they have searched on the Internet. In addition, the e-shop strives to offer its customers numerous personalization options and services, such as wish lists, gift cards, detailed product descriptions, and the like.

But let’s take a look at some other very important data. It is an indisputable fact that the use of mobile devices is growing rapidly. But keep in mind that there is also an increase in the use of Desktop computers. Given the constant growth of the market that is moving to the The Internet is growing proportionally, and the part of the cake that belongs to desktop search is growing.

What happens on the web doesn’t always stay on the web.

Consumers are undoubtedly attached to their mobile devices and continue to find new ways to use them, which means that the mobile phone market will continue to expand. The fact is that the time consumers spend on these devices is more often associated with non-commercial activities such as messaging, social media, or chatting.

One of the biggest potential opportunities for marketers is figuring out how and when consumers are using their mobile or desktop devices. By understanding the usage, it becomes easier to influence consumer decision-making.

However, most of the sales are still made in physical locations, in stores. Although users use computers or mobile devices to compare prices, check layouts, or access discount coupons, they are likely to end up spending their money in a physical location.

We all know that the direction of consumer decisions is not a straight line. It can be described as a random zigzag movement between online and offline experiences. As technology evolves, consumers expect brands to provide an increasingly connected experience, in order to make the final decision and spend their money.

Here are some suggestions on how to integrate these two experiences of your customers. Connect your A call to action with a call to action online. Online call to action It can be as simple as simply promoting sales by encouraging customers to visit your store. In a similar way, Offline marketing can be used as a way to promote online events and promotions.

Use data wisely

Use the data you collect online to improve offline the experience of your customers. Analyzing user behavior on your website and social media profiles can provide you with valuable insights. Through With online marketing, you can get information about the best way to organize your store.

Enable online Shopping with the possibility of picking up the product in the store. One of the main reasons why this is a good option is to save on shipping costs, but also to make it easier to return goods. But also make it as easy as possible to return goods to stores. This will surely provide you with a loyal clientele. Make sure that the images of your products are of high quality and that they realistically evoke the appearance of the product.

It is important to pay attention to both sides of internet marketing. And all this in the appropriate context and always keep in mind that the physical site is the primary place of conversion. It’s crucial to use each of these aspects at specific touchpoints of your customer’s experience.

Let us use our experience to help you get the maximum benefit from Internet marketing, so that both you and your clients win.