As mobile usage continues to dominate the digital landscape, crafting emails that resonate on smaller…
Email marketing is constantly evolving, and in 2025, interactive emails in email marketing will become the go-to strategy for capturing attention and driving engagement. Gone are the days of static emails that deliver information. Today, consumers crave experiences, and interactive emails provide exactly that.
Interactive Emails in 2025
In this post, we’ll explore what makes interactive emails so powerful, their benefits, and how to use them effectively.
What Are Interactive Emails?
Interactive emails are dynamic messages that allow recipients to interact with content directly within the email. Instead of redirecting users to a website or landing page, interactive emails let them engage in real-time through features like clickable elements, embedded videos, and gamified content.

This approach not only saves time for users but also keeps them engaged within the email itself.
Benefits of Interactive Emails in 2025
1. Higher Engagement Rates
Interactive elements naturally capture attention and encourage recipients to spend more time engaging with your email. Features like quizzes, surveys, or carousels make your emails more memorable.
2. Improved Click-Through Rates
Interactive emails make the content more engaging, leading to higher click-through rates. Users are more likely to explore additional content when they can interact with it directly.
3. Personalized Experiences
Interactive emails can be tailored to individual user preferences, offering a level of personalization that static emails can’t match. For instance, a dynamic product carousel can display items based on a user’s browsing history.
4. Stronger Brand Connection
Interactive emails create a memorable experience that strengthens the recipient’s connection to your brand. Fun, engaging content fosters a positive impression and boosts brand loyalty.
Interactive Elements to Include in 2025
To make the most of interactive emails, consider incorporating the following features:
• Clickable Carousels
Showcase multiple products or services in a visually appealing carousel that users can scroll through directly in the email.
• Embedded Videos
Videos are a powerful way to convey information quickly. Embedding them directly into your email saves users the trouble of clicking through to another site.
• Gamification
Add fun elements like quizzes, spin-the-wheel games, or scratch cards to engage users and offer incentives like discounts or exclusive offers.

• Surveys and Polls
Gather valuable feedback or insights by embedding quick surveys or polls within your emails.
• Shoppable Emails
Let users browse and purchase products without ever leaving their inbox. Shoppable emails streamline the buying process, boosting conversion rates.
How to Create Interactive Emails: A Step-by-Step Guide
• Define Your Goals
Start by identifying what you want to achieve with your interactive email. Is it higher engagement, more conversions, or valuable customer feedback?
• Choose the Right Tools
Use email marketing platforms that support interactive features. Tools like Mailchimp, Campaign Monitor, or custom HTML coding can help bring your vision to life.
• Design for All Devices
Ensure your interactive emails are responsive and work seamlessly on both desktop and mobile devices. Test your emails across multiple platforms to ensure compatibility.
• Keep It Simple
While interactivity is exciting, avoid overwhelming your audience with too many elements. Focus on one or two interactive features per email.
• Test Before Sending
Run A/B tests to see which interactive elements resonate most with your audience. Gather data and optimize your approach for future campaigns.
Overcoming Challenges
• Compatibility Issues
Not all email clients support advanced interactive features. To overcome this, include fallback content for recipients using outdated clients.
• Development Costs
Interactive emails can be more expensive to create. To mitigate costs, start small with basic features and gradually incorporate more complex interactivity.
• User Confusion
Ensure your interactive elements are intuitive and easy to use. Clear instructions or prompts can help guide recipients.
The Future of Interactive Emails
As technology continues to advance, the possibilities for interactive emails are endless. Features like augmented reality (AR) elements and voice-activated emails are already on the horizon. By embracing interactivity now, you’ll position your brand as an innovator in email marketing, ready to engage audiences in fresh and exciting ways.
Interactive emails in email marketing are not just a trend—they’re the future of email marketing. By incorporating engaging elements into your campaigns, you can stand out in crowded inboxes and build stronger connections with your audience. Start small, experiment, and let interactivity take your email marketing to the next level in 2025.
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Made by Marko Božić – Chief Operating Officer @Digitizer