If you had to choose between an Instagram Story or an Instagram Feed ad, what would you choose?

There is an undeniable tendency that the popularity of Stories on Instagram is increasingly taking precedence over posting in the Feed-in the. The reasons for this are numerous. Inastagram Story quickly gained immense popularity.

Instagram Story or Instagram Feed

With the recent merger and launch of Facebook Story, this format has been exposed to 1.16 billion Facebook users.

The idea of Instagram Story-I am simple. The intention was to allow people to quickly and easily share the “moments” of their day.

These can be in the form of a series of photos or videos. And everything you put on your The story will become a slideshow on Instagram.

This stays on your profile for twenty-four hours and then disappears.

Story gives a different kind of impression to Instagram users And of all the other publications. The video format is the most understandable and popular way to communicate with followers. Stories have a natural progression – a beginning, a middle, and an end. This logical sequence of events satisfies the viewer, because it makes sense to them.

Update 1. Recently, Instagram has introduced a new feature within the Story . It’s a Story chat. The point of the new option is that you can directly start chatting with people who are watching your Insta Stories.

Simply called “Chat”, the new sticker gives the option to anyone watching the story to join the chat. The account administrator approves all requests from followers to access the chat.

A video can tell a story without the need for words. There is no concern that people will misunderstand the language, phraseology, etc.

Story is also a fun way to get creative because it offers stickers, gifs, polls, quizzes, and questions that you can use to engage your audience more engaged.

• More than 80% of registered Instagram users follow a business on the social network.
• About 60% of Instagram users claim to discover new products through other profiles.
• 75% of Instagram users engage with a company after seeing a post.
• About 25 million people on Instagram are business profiles.
• About 800 million Instagram users follow some business profiles.
• More than 20% of Instagram users visit a business profile every day.
• More than 95 million photos are uploaded to Instagram every day.

How do you deal with this kind of competition?

The answer is Instagram Story!

Top 3 Reasons to Use Instagram Stories

1. Instagram Stories are used by 500 million users every day (Instagram internal data, January 2019)
2. One-third (1/3) of the most viewed Instagram stories belong to a business.
3. 50% of businesses on Instagram have uploaded at least one Story in a month.

The first steps here are simple and, if it does not go as well as you hoped, you will have a clean slate the next day anyway.

What do you really have to lose?

A story on Instagram was published today and tomorrow it is already gone – or you can save it on your profile for as long as you want.

To maximize the effectiveness of your Story, try the following tips:

1. 1. Geotags increase your reach by including you in relevant Stories for that area.
   2. You can “cut” long videos into shorter segments using an application such as CutStory.
   3. Reposting a story by an influencer increases its visibility.
   4. Polls collect feedback or simply start a conversation.
   5. By using quizzes, you can educate and entertain your target audience.

You can more fully express your brand identity by grouping the stories you’ve shared into the Highlights section and displaying them on your profile.

Story Highlights It appears below your bio. To create HighlightPress the “New” button on the far left. From there, you can select any segment of the Story from your archive, select the cover image for Highlight and name it.

When you’re done, your Highlight will appear as a circle on your profile that will play as a standalone Story whenever someone taps on it.

Highlights remain on your profile until you remove them, and you can have as many Highlights as you want.

Na taj način, predstavljanje proizvoda ili usluga može biti dostupno i lepo prikazano u okviru više sredjenih Highlights-a.

Biznis profilima koji imaju preko 10.000 pratilaca, omogućeno je korišćenje hyperlink-a preko Story-ja i samim tim povećanje poseta na sajtu.

Ovo je posebno značajno kod kampanja, predstavljanja novih proizvoda ili usluga i sl., kada želimo da povećamo posete na odredjenom Landing page-u.

Pisali smo ranije da je Instagram objavio da testira opciju za plaćanje direktno preko aplikacije. Ovim potezom on nastoji da zadrži pažnju korisnika unutar platforme, kako bi oni konstantno konzumirali sadržaj sa Instagram-a.

S tim u vezi, na kraju možemo slobodno reći da, u bliskoj budućnosti, biznis profili na Instagram-u mogu postati ozbiljan konkurent web sajtovima. 

Sa kratkim opisom poslovanja i sredjenom biografijom, pravilno i lepo sredjenim Highlights-ima, kao i konstantnim plasiranjem kvalitetnog i vizuelno primamljivog contenta, Instagram biznis profili mogu postati temelj online brendinga i poslovanja.

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