If you want your presentation to be seen by as many people as possible in the shortest possible time, and for it to attract attention and have the best possible effect, one of the best solutions is to make an explainer video .

Explainer video is a short online , marketing video that explains your company’s product or service in more detail. It is usually placed on the landing page, home page or on the page of the specific product if it is an online shop.

It is not always enough to simply turn on the camera on your phone and record your presentation because there is a risk that, no matter how interesting your presentation is, you will not keep the attention of the viewers. That’s why we’ll try with a few simple tips to help you keep people’s attention as long as possible and how to make an interesting explainer video .

How to make an Explainer video step by step?

First of all, it is important to create a storyboard . A kind of script or sketch of how your video will look. The better and more detailed storyboard you make, the easier the next steps will be. After all, who can know your product or service better than yourself.

The next step should be voiceover . At this step, it is very important to take care of the diction. So clear and articulate pronunciation of words with all punctuation marks, accents and emphasis on words that are important. There are robots or applications that can do it for you.

This way is simpler and certainly cheaper, but you will have to take care of the emphasis of words and timing yourself and enter it manually. On the other hand, it is possible to hire professionals who will do it for you. Actors, radio or TV announcers or simply hire freelancers for example.

Then you need to decide how you will present it. Simply, not everyone is able to pay for high production video, so hiring fewer people will save you money and probably time. In addition, the animation or illustration of your presentation will be much more attractive and will offer many more possibilities than a simple video. There are several applications on the Internet that will help you finish the explainer video in the shortest possible time. First of all, because they use ready-made elements, or assets, that you can use for video. For example Doodly or Toonly .

We believe that it is not necessary to emphasize how important it is to harmonize the image and sound. That is, the picture follows what the announcer says in that moment.

Also, the advantage of these applications is that you can use some of the graphic programs to design individual scenes yourself.

It is recommended to insert some humorous illustrations or scenes that would definitely refresh your story. However, take care not to overdo it, because there is a risk that potential clients will take you lightly.

Additional elements for the Explainer video

Now that you already have the basic elements, you could enrich your explainer video with additional elements such as prime music and subtitles . The apps we have already mentioned already offer some of the music themes or sound effects that you can use. It is important that the music theme follows the theme of the video and that you do not choose recognizable themes as you may encounter obstacles such as copyright.

Subtitle is needed because many people watch the video without sound so as not to disturb the people around them. Here you can also use some of the already existing applications on the Internet. When choosing, it is only important that you take into account whether you can upload your video or it must be online, but also take care to check if you generated it automatically, because such robots still make mistakes with words that are the same they pronounce, but in the text they have different meanings. (For example, they write the words for instead of the number 4).

In the last step, apart from your website , you should also “hang” the video on some of the globally known sites such as Youtube or Vimeo because it will definitely help your company’s marketing.

To conclude, explainer video, even if it serves for business communication and requires a dose of seriousness, it is necessary to keep the user’s attention and have a “drinking” topic, i.e. tone, because it should be assumed that people will mostly watch such a video in their free time, and it is not recommended that such the video is longer than 5.6 minutes.

You can read more about the importance of visual identity for business here.