We have already written that video is a powerful tool when it comes to advertising. This claim was confirmed by Google when it published the results of its research. Let’s take a look at how true this statement is. A product that is presented in a good video will definitely attract more attention. And it can also lead to conversion. Perhaps this is the answer to the question from the hunt, how to increase the chances of a sale?

How many times does it take a person to hear a brand’s slogan to remember it?

As awareness of a brand grows, so do its sales. This can be a big challenge, especially for small businesses. To break into the desired market, visibility is one of the main conditions.

Statistically, in order for a brand to move into the minds of customers, consumers need to hear its slogan or see its logo 5 to 7 times. After that, at the next purchase, they will also take your brand into consideration. If they are satisfied with the product, they will buy it, as well as some others from the assortment, again. Best of all, your brand will also recommend it to others, which will lead to a spike in sales. (source of the Dinarides)

How to increase the chances of selling with video?

Google said: “For more and more shoppers, video is indispensable when they make the decision to buy a product. In fact, more than 55% of shoppers worldwide say they use a video post when deciding to make an in-store purchase. “

Google says video is dominant

According to Google , 55% of consumers use video posts to research a product and make a purchase decision. According to Google, video affects customers in three ways. First, the video serves as a reminder to people of the products they need right now. Secondly, video allows customers to expand their knowledge about a particular product or service. This gives them more security and confidence when making a purchase decision. The third reviews that are left for the video are actually reviews of the product itself. This can have a huge impact on a customer’s decision to purchase the product. Video ratings are one of the most reliable forms of online assessment. That’s why they’re very important when making purchasing decisions.

One of the biggest advantages of video is that it can grab the customer’s attention on different channels of engagement. Also at different levels of the sales funnel. Given that television has been the most cost-effective medium for advertising, it’s no wonder that online video ads are its legitimate successor. The video provides all the advantages that television advertising brought. With the added benefits of anytime viewing, social media sharing, live streaming, and new technologies that allow viewers to interact with video in real-time.

How to use video?

An important question that arises here is when, how, and which videos customers use actively in the buying process. Google has also tried to answer this question: “While customers like to see authentic reviews from authors, there is also an important role for the marketer in the process. Think about the ways your brand can show itself to meet some current need, whether it’s ads that spark ideas and inspiration or through more fundamental content to provide answering clients’ questions and helping people make a purchase decision. Customers eager to explore can reward you with purchases and loyalty to your brand. “

With all the exciting news brought to us by the development of technology, it is certain that video will become even more personalized, engaging, interactive, and financially lucrative for those marketers who are smart enough to take advantage of its capabilities. The percentage of 55% of internet users who say that video is a determining factor in their decision to buy a product is not a figure to ignore. And it is certainly a pathetic way to increase the chances of a sale.