It is the change of the algorithm that requires constant vigilance and monitoring of emerging…
We have already written that video is a powerful tool when it comes to advertising. Confirmation of this claim was almost given by Google publishing the results of its research. Consider a personal example of how true this statement is. A product presented in a good video will certainly attract more attention. And probably lead to a conversion. Maybe there is an answer to the question from the auction, how to increase the chances of a sale?

How many times does a person need to hear a brand slogan to remember it?
As awareness of a brand grows, so do its sales. This can be a big challenge, especially for small businesses. To break into the desired market, visibility is one of the main conditions. Statistically speaking, it takes consumers hearing its slogan or seeing its logo 5 to 7 times for a brand to take root in customers’ minds. After that, they will take your brand into consideration when making their next purchase. If they are satisfied with the product, they will buy it, as well as some others from the range, again. Best of all, they will recommend your brand to others which will lead to a jump in sales. ( source Dinarides )
How to increase the chances of sales with video?
Google said: “For more and more customers , video is indispensable when making a decision to buy a product.” In fact, more than 55% of shoppers worldwide say they use a video ad when deciding to make a purchase in a store. “
Google says video is dominant
Google published the results of its research, according to which 55% of consumers use video ads to research a product and make a decision to buy it. According to Google , video affects customers in three ways. First, the video serves as a reminder to people about the products they need right now. Second, video allows customers to expand their knowledge about a particular product or service. Thus giving them greater security and confidence when making a purchase decision. The third ratings left for the video are actually ratings for the product itself. They can have a big impact on the customer’s decision to buy that product. Video ratings are one of the most trusted forms of online ratings. That is why they are very influential when making purchasing decisions.
One of the biggest advantages of video is that it can capture the customer’s attention on different communication channels. Also at different stages of the sales funnel. Since television was the most profitable medium for advertising, it is no wonder that video ads on the Internet are its legitimate successor. Video offers all the advantages that television commercials bring. With the added bonuses of anytime viewing, social media sharing, live streaming and new technologies that allow viewers to interact with the video in real time.

How to use video?
An important question that arises here is when, how and which videos customers use actively in the purchase process. Google tried to answer this question as well: “Although customers like to see authentic reviews of authors, there is also an important role of the marketer in the process.” Think about ways your brand can be shown to meet an immediate need, whether that’s through ads that spark ideas and inspiration or through more in-depth content that provides answering customer questions and helping people make purchasing decisions. Buyers eager to explore can reward you with purchases and loyalty to your brand. “
With all the exciting new developments brought to us by the development of technology, it is certain that video will become even more customized, engaging, interactive and financially lucrative for those marketers who are smart enough to take advantage of its possibilities. The percentage of 55 percent of Internet users who say that video is a decisive factor in their decision to buy a product is not a figure to be ignored in the slightest. And it is certainly one of the worst ways to increase the chances of sales.

Made by Vladimir Bojić – Senior Graphic Designer @Digitizer