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Video content is a very powerful tool on social networks , which when used in the right way can bring a lot of benefits. If you are wondering what it means to use “the right way” and how to increase the viewing of video content , you will find out in the following text.

 

Unlike photos that are static and can speak 1000 words, one should ask how many words a good video can speak, especially if it is marketed to the right target group. The basis of dealing with marketing, at the end of all completed colleges, courses, books read, constant education and acquired experience, comes down to knowing the target group and dealing with it.

How to increase viewership of video content

Dealing with the target group implies a set of multiple mutual activities that lead to the desired goals. One of those activities is the use of video content that will attract the attention of the target group in an interesting, engaging and enticing way. See below for tips on how to increase viewership of your video content.

 

We present several tips for increasing the viewership of video materials on social networks, using the example of the well-known brand Diamant.

Video content

Most important of all is content that the audience will love and be interested in. Give them the content that they will solve a problem, shorten the time spent, be fun, useful and interesting. What exactly that content is will depend on your target audience, but the most important thing is to evoke an emotion and cause interaction with the target audience. This is the best answer to the question of how to increase the viewership of video content. People like quality and informative content that solves a problem for them.

 

Specifically in this case, part of the target group is the female population that likes to cook and prepare in the kitchen and you can provide them with a video recipe, HOW TO make this and that.

Given that all the content you post on social networks should be colorful, not every video you post should be a video recipe. A great example of one such video is below.

Copywriting

Due to the increasing bombardment of video materials on social networks, in addition to quality content that should stand out, it is necessary to be creative in copy as well., that is, the textual description of the announcement. In this way, you will attract those followers who may not want to watch the video at the first moment, as well as increase the number of interactions, i.e. comments, likes, shares and saving of the post.

Specifically, this post is not a video recipe, but an edited video with drawn out, interesting shots that are enticing and sweet.

Even a video like this that doesn’t solve any problem, doesn’t show how to make a cake or shorten the time spent, can create excellent interaction with followers and thus increase the overall quality of the post that the Instagram algorithm will recognize as valuable, which is of great importance.

Community management

When you have provided attractive and interesting content, caused emotion and interaction of followers, you move on to the part that does not require any special creativity, and is related to community management, i.e. nurturing those followers who reacted to the content.

Responding to comments in a timely manner, directly contacting followers who started the interaction, providing them with important information, etc. is extremely important for building and maintaining the brand, but also increasing the reach, future interactions and therefore increasing the viewership of video content.

Use of hashtags

The long-known option of searching for certain topics and interests via hashtags , which are normally used to categorize content, provides the possibility of using them for the right purposes, in order to achieve greater visibility of posts with their help, or in this case, increase video viewing.

We have already written about the correct use of hashtags and you can read more about it at this link.

Sponsoring posts

When all the above-mentioned tips are followed and everything is done in accordance with the pre-designed strategy and content, it is time for an activity that should complete the circle and lead to the expected results, and maybe even exceed them. Which would be best.

 

The goal is always to get the best possible result with as few resources as possible. This can be achieved by proper optimization of sponsored posts, through Facebook Ads Manager.

We previously wrote about ThruPlay video optimization which means that the ad will be optimized to reach people who will watch the video to the end. This is certainly the case when it comes to videos of 15 seconds or less. However, for videos longer than 15 seconds, Facebook will use ThruPlay optimization to show ads to people who are more likely to watch the video for at least 15 seconds.

The option that was recently introduced, which relates to budget spending, is particularly important. Namely, there is a possibility of choosing the spending of the budget based on the display ( impression ) or based on ThruPlay-a.

  • With an impression offer, will be charged when at least one part of the video ad is shown, i.e. announcements.
  • With the ThruPlay option selected, you will be billed when the video ad plays up to 97% of its duration or up to 15 seconds, whichever occurs first.

The ThruPlay option certainly brings a better result, because in this way the viewership of the video is increased, while, at the same time, the post is delivered to people who are more likely to watch the video for at least 15 seconds.

Video advertising, used effectively, has the unique ability to connect with viewers almost instantly and engage them in a unique visual experience. This means that it is the right time for businesses to take full advantage of the possibilities of video ads, and you just learned how to increase the viewership of video content in our new text.

Digitizer is ready to help you on the way to conquering the target group and improving business results. Contact us!

Made by Mladen Radosavljević – Senior Account Manager @Digitizer