We all love visuals, in fact visuals attract us more than some text. It’s just how the human brain works. Visuals are the reason why Instagram is one of the most popular social networks.

If you ask us – they studied the law!

Whether you’re designing an image for your blog, experimenting, or creating your first graphic display, visual content is an effective form of communication, but only when done well. Creating strong visual content takes time, energy, resources and knowledge. While it may be tempting to just get the job done quickly, to really make an impact you need a great story told through compelling and quality design.

In these 8 examples, you will learn how to improve and make your visual content more interesting.

1. Colors

Do not overdo it in using different colors. Colors should be used sparingly to highlight the importance of the information.

2. Typography

The font must be legible and appropriate for the style of communication. It is best to use only one font on a visual.

3. Schedule

Present content in a way that guides the audience through a logical hierarchy. Aligning elements in a layout will help maintain order.

4. Frames

Use boxes sparingly to highlight only key information.

5. Space

Keep enough “negative” space. When there is too much information in one place, the message becomes cluttered and unclear.

6. Icons

The icons that are added should be simple, easy to understand and universal. Remember that their job is to enhance the goal, not to hinder it.

7. Data

Do not overwhelm the audience with countless unnecessary information, it should be short and clear.

8. Simplicity

Avoid unnecessary design, remember that minimal design can be very effective as long as you have a strong story.

Visual content does more than attract attention. It is known to improve memory by up to 400%. So the better your visual content, the more likely your audience will remember the message.

According to a survey of more than 500 marketing companies, the largest percentage of business goals include creating more visual content .

Combining elements such as image and text or adding interactive media can make your visual more successful. Data visualization, original artwork, and authentic photos also help enhance your content .

Use some of the tips mentioned above to create an attractive visual and thereby arouse emotion in people who follow you on social networks or read your blog.

IMPROVE YOUR VISUAL CONTENT TO MAKE YOUR DIGITAL MARKETING STAND OUT!