We live in a time where the flow of information and services is accelerating every day, and where the digital world is increasingly our daily reality. However, one graphic sign, one graphic solution, is the fastest to convey the desired message. And as the world is increasingly reduced to visual communication, the logo in its simplicity is increasingly an unavoidable symbol of advertising, recognition and sharing of information. We bring you tips on how to design a logo by which you will be recognized.

Think about how you recognize the biggest brands. What’s the first thing that comes to mind when you think of McCa-Cola, Mercedes? Exactly. Their logo.

How to design a logo?

Rest assured that whatever business you are in, how to design a logo is one of the most important tasks that lies ahead of you. The job of a logo is to identify, not to explain. A logo doesn’t have to explain what you’re doing, it just needs to be recognizable. Often, the inspiration for the design of the logo alone is not enough. That is why we will look at a couple of tips and rules that help to express ourselves in the best way.

What is important, as with any beginning, is that you need to be confident in yourself and how to design a logo. Complexity and complexity should be avoided in the design and design. This includes the use of a lot of colors. Three colors should be the optimal number of colors in the logo. You don’t have to rely on current trends or copy the competition. You need to be original, creative, come up with something of your own and not fall into clichés.

Types of logos

To make it easier to understand the logo, to express it more easily in a visual context and to answer the question of how to design a logo, we will show all 7 types of logos in examples.

1.Monograms, typographic logos

Source: NASA logo.

Monogram logos are logos that consist of letters, usually the initials of a brand or business. If we look at examples of well-known companies whose name consists of a few words, we see that they resorted to the use of monograms in the design of their logo. By using just a few letters, logos can be effective in simplifying any business that has a long name.

2. Text monograms

Source: Google logo.

This type of logo is commonly used by well-known and popular brands and companies. Given that the name itself is already striking and remembered, in combination with strong typography, the logo helps to create a strong brand recognition. Using this logo is a good idea if you have a clear company name that will stick in the minds of customers. Having your name in a well-designed font will make your brand more beautiful and recognizable.

3. Images and symbols

Source: Instagram logo.

The most important thing to consider when deciding on this type of logo is which image to choose. It’s something that will stay with your company for the rest of its existence. But this logo can be a tricky logo for new businesses or those without strong brand recognition.

4. Abstract logos

The name of the Reebok logo

These are usually abstract geometric shapes that represent your business. Instead of being limited to the image of something recognizable, abstract logos allow you to create something truly unique to represent your brand.

5. Mascots

Source: Pringles logo.

A mascot is an illustrated character that represents your company. Think of them as ambassadors for your business. Mascots are great for companies that want to create an atmosphere that appeals to families, especially children.

6. Combined logos (combination of image and lettering)

The name of the Lacoste logo

A combined sign is a logo consisting of a combined sign of a word or letter and a pictorial sign, abstract sign, or mascot. Since in this type of logo, the name is accompanied by an image, the combination is a versatile choice, and the text and icon or mascot work together to enhance your brand recognition.

7. Emblems

Source: Starbucks logo.

An emblem consists of a font inside a symbol or icon. Similar to badges, seals or coats of arms. Since the combination of symbols and text together creates a striking image, these logos can be very effective as a trademark. They are especially popular in the automotive industry.

What to Look for When Creating a Logo

A logo, like a business, strives to be effective and memorable. In order for a logo to be recognizable and memorable, it should always be up-to-date and modern. The logo is memorable, which means it’s easy to remember. This is usually done with simple solutions.

That’s why when thinking about a logo, it would help if we could imagine it in the size of an app icon.

You need to reveal your vision that you want to see in the logo. A good example of this is the “Apple” logo. There is a story associated with him that the part of the apple that is missing, the so-called bite, is playing a play on words in English. Where (one) bite – means bite, bite, and is pronounced the same as (one) byte – which denotes a unit of digital information. In any case, the “Apple” logo is memorable and simple. That’s the purpose of the logo.

How to reach the goal?

To make it easier to discover your goal, you need to answer a few questions.

1. What is the purpose of the logo and where will it be displayed?
2. What service or product does the business for which the logo is being made provide?
3. What are the long-term goals of the business?
4. What is the target group?
5. What and how much competition is there?
6. What are the differences from the competition?

We come to a part that is wrong to think is of a technical nature. And that is that our logo should be applicable regardless of the type of substrate. The logo should be visible on every background and on the background of every color. A successful logo works on a variety of media and substrates.

Logo in the future

The logo has become an indelible signal in the digital world and the world in general. The logo has been there since the beginning of human history and the transmission of it. The first symbols and the first drawings are the first pieces of information that we still use today. In the future, logos will play an increasingly important role in communication and brand recognition. We hope these tips on how to design a logo will be useful to you.