We live in a time where the flow of information and services is accelerating every day, and where the digital world is increasingly part of our everyday life. However, one graphic sign, one graphic solution, conveys the desired message the fastest. And as the world is reduced more and more to visual communication, the logo in its simplicity is increasingly an indispensable symbol of advertising, recognition and information sharing. We bring you tips on how to design a logo by which you will be recognized.

Think about how you recognize the biggest brands. What’s the first thing that comes to mind when you think of Mac, Coca-Cola, Mercedes. That’s right. Theirs logo .

How to design a logo?

Be sure that whatever business you are involved in, how to design a logo is one of the most important tasks that you face. A logo’s job is to identify, not to explain. The logo should not explain what business we do, it should just be recognizable. Often, the inspiration alone for designing a logo is not enough. That is why we will look at some tips and rules that help to express ourselves in the best way.

What is important, as for any beginning, is that you should be sure of yourself and how to design a logo. Complications and complexity should certainly be avoided in creation and design. This includes using lots of colors. Three colors should be the optimal number of colors in a logo. You should also not rely on current trends, nor copy the competition. You need to be original, creative, come up with something of your own and not fall into clichés.

Types of logos

For the sake of easier understanding of the logo, easier expression in a visual context and the answer to the question of how to design a logo, we will show all 7 types of logos in examples.

1. Monograms, typographic logos

img source: NASA logo

Monogram logos are logos that consist of letters, usually the initials of a brand or business. If we look at examples of famous companies whose name consists of several words, we see that they resorted to the use of monograms in designing their logos. By using just a few letters, logos can be effective in simplifying any business that has a long name.

2. Text monograms

img source: Google logo

This type of logo is usually used by well-known and popular brands and companies. Given that the name itself is already striking and memorable in combination with strong typography, the logo helps create strong brand recognition. Using this logo is a good idea if you have a clear business name that will stick in the minds of customers. Having your name in a well-designed font will make your brand more beautiful and recognizable.

3. Pictures and symbols

img source: Instagram logo

The most important thing to consider when deciding on this type of logo is which image to choose. It is something that will stay with your company for its entire existence. But this logo can be an awkward logo for new companies or those without strong brand recognition.

4. Abstract logos

img source: Reebok logo

These are usually abstract geometric shapes that represent your business. Rather than being limited to an image of something recognizable, abstract logos allow you to create something truly unique to represent your brand.

5. Mascots

img source: Pringles logo

A mascot is an illustrated character that represents your company. Think of them as an ambassador for your business. Mascots are great for companies that want to create an atmosphere that appeals to families, especially children.

6. Combined logos ( combination of image and letters)

img source: Lacoste logo

A combined mark is a logo consisting of a combined word or letter mark and a pictorial mark, an abstract mark or a mascot. Since in this type of logo there is an image associated with the name, the combination is a versatile choice, and the text and icon or mascot work together to enhance your brand recognition.

7. Emblems

img source: Starbucks logo

An emblem consists of a font inside a symbol or icon. Similar to badges, seals or coats of arms. Since the combination of symbols and text together creates a striking image, these logos can be very effective as a trademark. They are especially popular in the auto industry.

What to pay attention to when creating a logo

A logo, like a business, tends to be effective and memorable. In order for the logo to become recognizable and memorable, it should always be current and modern. An effective logo is memorable, which means it is easy to remember. And that is most often achieved with simple solutions.

So when thinking about a logo it would help if we could imagine it in the size of an app icon.

You need to reveal your vision that you want to see in the logo. A good example of this is the “Apple” logo. It is associated with the story that the part of the apple that is missing, the so-called bite, plays a game of words in the English language. Where (one) bite – means a bite, and is pronounced the same as (one) byte – which means a unit of digital information. In any case, the “Apple” logo is memorable and simple. Which is the goal of the logo.

How to reach the goal?

In order to find your goal more easily, you need to answer a few questions.

1. What is the purpose of the logo and where will it be displayed?
2. What service or product does the business for which the logo is being created provide?
3. What are the long-term goals of the business?
4. What is the target group?
5. What and how much competition?
6. What are the differences compared to the competition?

We come to a part that is wrong to think of as technical. And that is that our logo should be applicable regardless of the type of substrate. The logo should be visible on every substrate and on every colored substrate. A successful logo works on a variety of media and substrates.

Logo in the future

The logo has become an indelible signal in the digital world and the world in general. The logo has been there since the beginning of human history and its transmission. The first symbols and the first drawings are the first information that we still use today. In the future, the logo will play an increasingly important role in the communication and recognition of brands. We hope you find these tips on how to design a logo useful.