From GoogleIt has been officially confirmed that the speed of the site is one of the factors that affect the positioning of the site in the search. This is especially important for websites on mobile devices. According to data from According to Google, the likelihood of a visitor referring to a website increases by 32% as the page load time goes from 1 to 3 seconds.

As much as the site is well designed and contains content that meets the user’s needs, it is original and informative, it all falls apart if a large percentage of users do not wait for the site to load and see its content.

How does the speed of the site affect the positioning?

In addition to affecting the overall user experience, which is officially one of Google’s ranking factors, which leads to a higher number of visits to the site’s pages (reduces the bounce rate), the speed of the site also enables better crawling by Google bots, and sites that load faster have a higher conversion rate, and therefore bring higher revenue.

What factors affect?

There are many factors that affect the speed of a website. Loading large files, unoptimized content (media) on the site, a server that is not good enough (fast) are factors that affect the site not being fast enough.

Here are the main factors that Google should pay attention to when improving the speed of a website.

• Enable file compression on your site to reduce the size of HTML, CSS, and JavaScript files. The recommended app for this is Gzip. WordPress has a number of plugins that can solve this problem.
• Minimize CSS, JavaScript, and HTML files. Google recommends the use of CSSNano and UglfyJS to address this issue.
• Limit and reduce the number of redirects because they slow down the site, because with each new page load, a new client-side request and response protocol is waited for, which leads to a slowdown of the site.
• Take advantage of caching on the search engines. Search engines retain (cache) a lot of information when loading a website. The cache helps to ensure that all these resources are not reloaded when the user comes to the site again, which significantly increases the loading speed.
• Images on a website often carry a lot of weight with them, so optimizing them is of great importance. The recommended tool for compressing a photo is tinypng.com.
• Use a CDN. A CDN is a network of servers located in different geographical locations, which allows for a shorter response period to requests, and therefore faster loading of the site. Google’s CDN is located at the following address.
• Optimize time to first byte. A parameter that measures how long it takes for a browser to receive the first byte of information from a web server. A parameter that is considered important in the overall ranking of websites.
• The following is how to prevent your site from being blocked from loading by Java Script until it loads: PageSpeed Insights API

Site Speed Test Tools

Google Page Speed Insights is free of charge.This is a tool that evaluates the speed of the site and provides useful information on what needs to be improved in order to improve the speed of the site. Where can you get better information on how to improve your website, if not from yourself? Google, which has determined the factors and requirements that affect speed.

In addition to Google’s tool for measuring website speed, an excellent and very useful tool is GTmetrix. Like Google Page Speed Insights , this tool provides excellent analysis and suggestions on what to improve on the site.

Other useful tools include Lighthouse, also a Google product, and WebPageTest.org.

The easiest way to use Lighthouse is through the Chrome extension , which is very easy to install. Lihthouse It provides us with a large amount of data and advice on what to do to improve the performance of the website. So, Lighthouse helps us analyze each page individually. WebPageTest It allows us to check the response time of the server we are using. With the help of this website, we can check how this factor affects the performance of the site. (We choose the one that best suits our needs.)

A key factor on mobile devices

When it comes to the speed of Google’s website It focuses on the speed of the site on mobile devices. This can also be seen in the announcements that appear in the Search Console is a mobile-first index. This means that Google primarily takes the mobile version of the website when indexing and ranking. Since January 2019, all new sites have been subject to this procedure, while old sites have been migrated to Mobile first when Google determines that they have met the criteria.

This means that everyone needs to adapt their websites to load as quickly as possible on mobile devices. For this reason, Google has launched an open-source project called Accelerated Mobile Pages (AMP). Websites that use AMP in search on mobile devices are specially marked with a lightning icon.

If we know that speed is one of the most important factors for ranking on Google, and we add the rumors that AMP is one of the factors that counts for mobile first index on GoogleI’m going to have to take this technology as an important thing. 2018. The official year was announced. WordPress A plugin that supports AMP. Given that the AMP Google’s initiative certainly needs to be given due attention, as it is expected that Google will Try to put your idea into action to the end. With search increasingly moving to mobile devices, the use of technologies that speed up the loading of the site on these devices is certainly crucial for SEO.

I nad popom ima pop 

Brzina ipak nije baš najvažnija. Google u velikoj meri forsira Time to First Byte (TTFB) u rangiranju rezultata, a ovaj pokazatelj se znatno razlikuje od brzine učitavanja vaše stranice. U stvari, mnogi SEO profesionalci se slažu da Google pridaje znatno veću vrednost TTFB-u nego brzini stranice.

TTFB je vreme potrebno da se od servera zahteva informacija i pošalje tražena informacija. Ili prosto rečeno vreme od kad dođete na sajt dok ne počne da se prikazuje prvi sadržaj.

Kao i većina elemenata u SEO-u, i TTFB je blisko povezan sa korisničkim iskustvom. Korisnici koji moraju da čekaju da se vaša stranica učita (bez stvarnih naznaka da je sajt aktivan i da namerava da se učita u narednih nekoliko sekundi) će vrlo verovatno otići sa sajta zbog lošeg iskustva. Što više frustrirate svoje korisnike, Google će više devalvirati vaš sajt.

Prema preporukama TTFB na veb sajtu treba da bude manji od 200 milisekundi (ms). Ovaj broj se takođe razlikuje po vrsti sadržaja na vašim stranicama. Statički sadržaj bi trebalo da se učitava brzinom od 100 ms, dok bi dinamički sadržaj trebalo da se učitava brzinom od 200 – 500 ms.

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