Recently, there has been a lot of controversy about data privacy on the internet. Perhaps the most resounding of all is the “conflict” between Apple and Facebook over the data tracking controls brought by the new iOS 14. Mozilla has now joined the story of protecting user privacy with its new Firefox 86.

Firefox 86 and full cookie protection.

The latest release of Mozilla allows you to block cookies even more strictly. Full protection against cookies is the ultimate goal of these changes. This is the latest step in the ongoing battle to protect user data. Mozilla has introduced its latest privacy feature with Firefox 86 for Mac, Windows, Linux , and others called “Total Cookie Protection.” With the new data protection option, a separate cookie jar is created for each website you visit, to prevent tracking between multiple sites.

Mozilla has announced a new feature of Firefox in its blog post:

“Our new feature, Total Cookie Protection, manages a separate cookie jar for each website you visit. Each time a site or third-party content embedded in a site places a cookie in your browser, that cookie is limited to the cookie jar assigned to that site so that it cannot be shared with other websites.”

The new security feature is part of Firefox’s strict ETP (Enhanced Tracking Protection) mode. However, there is support for cross-site tracking exceptions:

“In addition, Total Cookie Protection makes a limited exception for cross-site cookies, if they are not used for tracking purposes, such as those used by popular login service providers.”

Na ovaj način Firefox neće uticati na samu lagodonost sufrovanja, ali uz maksimalnu zaštitu privatnosti podataka. Samo kada Total Cookie Protection utvrdi da će kolačići biti korišćeni za ovu namenu, biće omogućeno korišćenje kolačića sa različitih veb lokacija.

Privatnost pre svega

U Mozille-i imaju vrlo jasan stav o značaju privatnosti podataka svojih korisnika.

„U Mozille-i verujemo da imate pravo na privatnost. Ne bi trebalo da vas prate na mreži. Bez obzira da li proveravate stanje na banci, tražite najboljeg lekara ili kupujete cipele, nesavesne kompanije za praćenje ne bi trebalo da mogu da vas prate dok pregledate web. Iz tog razloga kontinuirano radimo na tome da Firefox učvrstimo protiv online praćenja naših korisnika”.

Ovo je svakako veliki udarac za digitalni marketing, pošto se na ovaj način uskraćuje prikupljanje dragocenih podataka. Ipak Firefox-ov udeo na tržištu pretraživača trenutno nije toliko veliki da bi mogao da napravi značajnu razliku. Međutim, ako se i drugi pretaživači odluče da slede njihov primer, mogao bi se izgubiti pristup podacima na koje se ranije prilično oslanjalo pri reklamiranju.

Da biste aktivirali striktni ETP režim, a time i potpunu zaštitu kolačića, treba da uradite sledeće. Kada ste u Firefox-u kliknite na štit postavljen levo od trake za URL adresu sajta. Panel Preferences Privacy & Security otvoriće se nakon što kliknete na Settings. Odavde odaberite opciju Strict koji se nalazi pod Enhanced Tracking Protection. Na kraju, pritisnite dugme Reload All Tabs da biste aktivirali Total Cookie Protection.

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