A big thorn in the side of the social media giant is TikTok, an application that is gaining more and more popularity around the world. It was the enormous popularity of TikTok that forced Facebook to launch its own version of the application that works on a similar principle to TikTok . It’s Instagram Reels .

What is Instagram Reels?

Facebook has been working for a long time to create the ” Instagram Reel s” platform, a video platform that allows users to create interactive, short videos with music (like TikTok , right?).

It is currently being tested in several countries, including: France, Germany, Brazil and India. At the beginning of August, expansion to the United States, Japan, Mexico and more than 50 other countries is planned.

Img source: www.later.com

How does it work?

Similar to TikTok , users record videos up to 15 seconds long and can share them on Instagram Story . There will be a huge library of music on offer, in addition, users will be able to borrow sound from another video or use their own original sound.

Instagram Reels can be shared shared on Instagram Story or sent directly to users in DM. In addition, it will be located in a special section on the user profile:

In addition to all of the above, Instagram Reels will also be located in a special section on Instagram Explore , where the most successful, viral video posts will be displayed.

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