Changes in Google Ads Analytics

As of September 30, 2019, Google will remove the average ad position in Google Ads. Although the change was announced earlier this year, the exact date of its introduction was not known.

Changes in Google Ads

As a result of removing the average position metric, the following items will be disabled:

1. Rows that show the average position
2. Custom columns that use the average position
3. Saved reports that are filtered by average position
4. Saved filters according to the average position

The reason for this is the introduction of two new options, which are Absolute Top Impression and Top Impression. These new metrics provide a clearer view of where ads are actually appearing in the SERPs.

It’s official from Google.

In a statement released in February, Google said: “With the availability of these new metrics to understand ad position, we plan to shut down the average position option in September this year. If you are currently using this parameter, we recommend that you start using the new metrics when measuring and optimizing the position of your ads.”

Google recommends using these new metrics as an alternative to turning off the average ad position option.