Nowadays, people are overwhelmed with information, so it becomes difficult to find one that can actually be useful to us. Of course, this also applies to the internet. What’s more, it’s perhaps the most pronounced.

This “crowd” makes the job of advertising quite difficult.

Everyone is fiercely competing for more consumer attention. The primary thing that every marketer should know is that today’s consumers care little about traditional marketing messages, and 98% of users don’t trust ordinary advertisements and promotions.

Video Moves Emotions

Thus, those who still promote their offer exclusively through traditional advertising run the risk of being coldly greeted by the audience, and such promotional campaigns are mostly ignored. So what is the best possible way to capture the attention of consumers today? Marketing experts point to video marketing that can influence the emotions of viewers.

Once the viewer sees your video, they will start seeing you everywhere. This phenomenon is known as the Baader Meinhof effect – and if used strategically, it can lead to great success for your marketing efforts.

Have you ever seen an advertisement for something, for example, sneakers, that didn’t necessarily stand out? You do not think much about them, but suddenly, you start to see the same sneakers everywhere. It’s a phenomenon that happens when you see something once, and then it seems like you’re surrounded by that product everywhere you turn. In commercials, in conversation, on the street, wherever you look. Or are you crazy, or maybe this pair of sneakers really found itself all around you in the blink of an eye?

Actually, two things happen. First, our natural selective attention kicks in without us realizing it, causing us to recall an advertisement we’ve seen. Secondly, we get a biased impression that confirms our opinion that everyone is wearing these sneakers now.

In marketing, you can use this psychological trick to direct the consumer. Show them a video on your website, then show them a banner ad on another site, and finally show them an ad on social media.

Our brain can process images 60,000 times faster than text. Sounds incredible, doesn’t it?

While this statistic has yet to be proven, it justifies something that we so deeply believe to be true – that visuals are more powerful and effective than any other form of communication. Research has shown that the human brain can recognize images in just 13 milliseconds. Combine that with sound and moving images, and you’ve got one powerful marketing tool.

Because video activates both the sense of sight and the sense of hearing, it tells a more compelling, memorable story than any other medium. Video can covertly influence the user’s behavior, awakening memories or nostalgia, fear, or curiosity. This emotional response from your viewers is what fuels their passion and builds a stronger connection between them and your brand.

That the video format is taking precedence can also be concluded on the basis of recent updates of social networks, which are increasingly forcing just such content:

• Instagram TV
• introduction of the Facebook Watch button
• ThruPlay optimization on Facebook
• The emergence of new social networks such as TikTok, which is based solely on video content, etc.

Video is undoubtedly a powerful tool. Make viewers feel special, answer their questions and meet their needs. The more you get to know your audience, their behavior, the more ready you will be to make a good video.